The document discusses social media influencers and how to identify them. It notes that influencers have large, engaged online audiences and provide valuable content to their followers across many social networks. The document also describes how Klout measures a person's influence by analyzing their online activities and networks on different social media sites. It assigns them an overall influence score from 1 to 100. Businesses are starting to use Klout scores to identify influencers for marketing campaigns, hiring, and providing perks or upgrades to high-scoring individuals.