2. Learning the Basics
• Klout is a social media network tool designed to
measure your influence through analytics of other
social media network platforms
• Reads various social media networks to produce an
accurate Klout Score
– Facebook
– LinkedIn
– Twitter
– Instagram
– Google+
– Youtube
3.
4. Background
• Klout was founded in 2008 by Joe Fernandez
to help you measure and leverage your
influence
• Klout can help you decide;
– Do others trust your opinions online?
– What topics are you the most influential on?
– How do you compare with your friends?
8. In the News
• AD week is Saying “Klout Scores are now
showing up on resumes
• Forbes says Klout is the new way of measuring
people and their influence online
• Time Magazine- One of the 50 best websites
of 2011
9. Other Inspiring Comments
• Vegas concierge using Klout at Luxury Hotels
• Free samples at a supermarket
• Higher influence better chance of getting
promoted
• Other companies like PeerIndex and Twitter
Grader are also using some of the same tools.
• Be aware of gimmick websites attempting at
access personal information
10. Companies using Klout
• Florida State- Some professor here base grades
around Klout scores
• Popchips uses Klout and many other social
networks to market their product
– Allowed to send a sample to up to 5 friends through
perks
• The Las Vegas Palms Hotel and Casino launched a
reward program in fall of 2010 called the Klout
club
• http://socialfresh.com/klout-how-to/
