1. the Standard for Influence
By Denny Sawyer

2. Learning the Basics
• Klout is a social media network tool designed to
measure your influence through analytics of other
social media network platforms
• Reads various social media networks to produce an
accurate Klout Score
– Facebook
– LinkedIn
– Twitter
– Instagram
– Google+
– Youtube

3. Facebook- mentions, likes, comments, wall posts, Friends
Twitter- Retweets, Mentions, List Memberships, Followers,
LinkedIn- Title, Connections, Recommenders, Comments

5. Klout Perks!

6. Background
• Klout was founded in 2008 by Joe Fernandez
to help you measure and leverage your
influence
• Klout can help you decide;
– Do others trust your opinions online?
– What topics are you the most influential on?
– How do you compare with your friends?

7. 30 Every
Second

9. In the News
• AD week is Saying
“Klout Scores are now
showing up on resumes
• Forbes says Klout is the
new way of measuring
people and their
influence online
• Time Magazine- One of
the 50 best websites of
2011

10. Companies using Klout
• Florida State- Some professor here base grades
around Klout scores
• Popchips uses Klout and many other social
networks to market their product
– Allowed to send a sample to up to 5 friends through
perks
• The Las Vegas Palms Hotel and Casino launched a
reward program in fall of 2010 called the Klout
club
• http://socialfresh.com/klout-how-to/

11. Key Performance Indicators (KPI)
• Set a target by having a score between 1 and
100
– Parameters
• Scores below 20 indicate light users with very little
influence
• Scores around 30 indicate regular users with moderate
influence
• Scores of 60 or over indicate that a user is very
influential in the social media and online world
– These are found by analyzing a variety of social networks

12. Other Inspiring Comments
• Free samples at a supermarket
• Higher influence better chance of getting
promoted
• Other companies like PeerIndex and Twitter
Grader are also using some of the same tools.
• Be aware of gimmick websites attempting at
access personal information