The document discusses new social and community features in SharePoint 2010 for web content management. It provides screenshots and demos of features like ratings, social tagging, editorially prepared vs. social user-generated content, community management tools, and integration with external social networks. It notes tensions between IT priorities of leveraging existing investments and marketing needs for engaging experiences. Overall, the document argues that SharePoint 2010's out of box features balance these needs and provide opportunities for partners and in-house teams.

1. SharePoint 2010 Web Content
Management: Community and
Social Features on the Internet
Ken Efta
Allyis, Inc.
October 15, 2010

2. Agenda
 Introduction
 Taking stock of WCM in SharePoint 2010
 Trends in business needs
 Our observations: screenshots and demos
 The WCM challenge and opportunity
 Questions

3. Let’s take stock of things
 The SharePoint 2009 Conference was almost
exactly a year ago
 RTM bits for SharePoint 2010 in the spring
 So how are things going? What has this year
meant to us, especially from a Web Content
Management perspective?

4. But . . .

5. Still, a 450% Increase? What’s Happening?
IT, Business Decision Makers:
leverage platform investments
Marketing, Community: User-driven
experience and engagement
SOCIAL

6. Tensions on the Teeter-Totter
IT and BDM Economic Factors
(Build/Buy):
Marketing Factors (Brand and
Engagement):
• We’re not going to build;
we’ve already bought a
platform. How do we make
this work?
• What can we enable from a
platform perspective?
• Our customers are really
valuable, and lots of
conversations happen
about our brand
• Web marketing and
customer relationships are
constantly changing. How
do we enable a great
experience?
Groundswell

7. Our Observations: Social Features Meet
SharePoint WCM
• Lots of vendors out there creating (really
good) social features
• Lots of (really good) custom development
in-house
• But, what can a company do quickly using
the new SharePoint OOB features and
configuration, and quick-hit development?
• Balances the teeter-totter, making BOTH
IT/BDM and Marketing happy

8. Screenshots and Demos:
Community and Social Features in
WCM

9. Ratings

10. Social Tagging, Tag Profiles, Tag “Clouds”

11. Editorially Prepared Content
vs.
Social Content from Consumer Sites

12. Governance and Community
Management

13. Direct Integration with Consumer Sites
(Facebook, Twitter, LinkedIn)

14. Custom User Profiles and Social Graph

15. Authentication

16. RIA/Silverlight Interfaces
+ PKS

17. Social Data Aggregation/Reputation

18.  Things are good, and will get better; there’s work to do
 Strike the balance between the economic and investment
considerations and the marketing engagement needs
 Push SharePoint 2010 across the line for “Completeness of
Vision” for WCM capabilities
 Prove out the SharePoint 2010 social use cases in the WCM
space
 Make money:
– Either as a Partner (developing and deploying solutions)
– Or as in-house resources helping increase profits and save
dollars
Challenges and Opportunities

19. Questions

20. So Much More to Talk About
Stop by the Allyis booth to:
• Sign-up for a free 90-minute SharePoint assessment of your organization
• Get access to the latest AIIM SharePoint 2010 Report
• Discuss your SharePoint project and get answers to your questions
Visit our website @ www.allyis.com for more SharePoint Information & Resources