Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Enterprise 2.0: the use of social tools within an organisation Steve Perry Knowledge and Information Management Adviser 13...
Agenda <ul><ul><li>What is Enterprise 2.0? </li></ul></ul><ul><ul><li>How are organisations gaining business benefit from ...
1.   What is Enterprise 2.0? <ul><ul><li>Applying Web 2.0 social tools (wikis, blogs, microblogging, tags) and processes t...
The Three Generations The wi-fi generation Gen Y and Millennials  (born 1980+ ) The sci-fi generation Gen X (born 1965-197...
The Enterprise 2.0 Knowledge Pyramid Simple tools to bookmark news items allowing users to organise their information. Thi...
Challenges with Enterprise 2.0 <ul><ul><li>Culture </li></ul></ul><ul><ul><ul><li>in tightly-controlled organisations it i...
2.  How are organisations gaining business benefit from Enterprise 2.0? <ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Or...
Benefits of Enterprise 2.0 <ul><ul><li>Knowledge retention </li></ul></ul><ul><ul><li>Expertise identification </li></ul><...
Email v Wiki Collaboration
Freshfields Bruckhaus Deringer <ul><ul><li>Enterprise Wiki Social Intranet </li></ul></ul><ul><ul><ul><li>Business need </...
Business need <ul><ul><li>Needed to move away from the static intranet to a more collaborative, participative and dynamic ...
Example – Private Equity Group
Example uses <ul><ul><li>Creating a document </li></ul></ul><ul><ul><ul><li>Groups quickly create Wiki spaces for pitches,...
Lessons learnt <ul><ul><li>What would we have done differently? </li></ul></ul><ul><ul><ul><li>Planned the content migrati...
Overall result <ul><ul><li>Increased intranet use and participation </li></ul></ul><ul><ul><li>Cost-effective capture, mai...
3.  Why is it important to embrace Enterprise 2.0? <ul><ul><li>The organisation is more effective </li></ul></ul><ul><ul><...
Why is it important to embrace Enterprise 2.0? <ul><ul><li>People are demanding easier-to-use tools </li></ul></ul><ul><ul...
Why is it important to embrace Enterprise 2.0? <ul><ul><li>How well are your people connected?  </li></ul></ul><ul><ul><li...
Enterprise 2.0 collaboration - cause and effect
4.  What are the future trends and developments? <ul><ul><li>How businesses will act or look differently in 10 years </li>...
Upcoming SlideShare
Loading in …5
×

Steve Perry presentation at the Perfect Information Conference 13 May 10

1,069 views

Published on

My presentation at the Perfect Information conference 13 May 2010, steve perry

  • Be the first to comment

Steve Perry presentation at the Perfect Information Conference 13 May 10

  1. 1. Enterprise 2.0: the use of social tools within an organisation Steve Perry Knowledge and Information Management Adviser 13 May 2010
  2. 2. Agenda <ul><ul><li>What is Enterprise 2.0? </li></ul></ul><ul><ul><li>How are organisations gaining business benefit from Enterprise 2.0? </li></ul></ul><ul><ul><li>Why is it important to embrace Enterprise 2.0? </li></ul></ul><ul><ul><li>What are the future trends and developments? </li></ul></ul>
  3. 3. 1. What is Enterprise 2.0? <ul><ul><li>Applying Web 2.0 social tools (wikis, blogs, microblogging, tags) and processes to business situations within the organisation </li></ul></ul><ul><ul><li>Building intuitive, collaborative tools and solutions that let people work in a flexible way </li></ul></ul><ul><ul><li>Not imposing too much structure and allowing collaboration and knowledge sharing to flourish </li></ul></ul><ul><ul><li>Building social business networks around key organisational focus areas (clients, sectors) </li></ul></ul>
  4. 4. The Three Generations The wi-fi generation Gen Y and Millennials (born 1980+ ) The sci-fi generation Gen X (born 1965-1979) The hi-fi generation Baby Boomers (born 1946-1964)
  5. 5. The Enterprise 2.0 Knowledge Pyramid Simple tools to bookmark news items allowing users to organise their information. This filtered sub-set of information can be used to contribute to discussions. When actionable knowledge is identified it can be added to a wiki-based collaboration tool. The top layer ties everything together and makes it easy for an individual to manage, track and participate. Personal home page Wikis/ blogs RSS newsfeeds internal / external sources
  6. 6. Challenges with Enterprise 2.0 <ul><ul><li>Culture </li></ul></ul><ul><ul><ul><li>in tightly-controlled organisations it is difficult to get people to openly collaborate </li></ul></ul></ul><ul><ul><li>Low take-up due to </li></ul></ul><ul><ul><ul><li>security fears </li></ul></ul></ul><ul><ul><ul><li>privacy breaches </li></ul></ul></ul><ul><ul><ul><li>perception of time wasting </li></ul></ul></ul><ul><ul><li>People being busy </li></ul></ul><ul><ul><li>Companies let concerns, risks or fears hold them back </li></ul></ul>
  7. 7. 2. How are organisations gaining business benefit from Enterprise 2.0? <ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Organisations embracing Enterprise 2.0 </li></ul></ul>
  8. 8. Benefits of Enterprise 2.0 <ul><ul><li>Knowledge retention </li></ul></ul><ul><ul><li>Expertise identification </li></ul></ul><ul><ul><li>Collective intelligence </li></ul></ul><ul><ul><li>Increasing opportunity for innovation and creativity </li></ul></ul><ul><ul><li>Improving fee earner/professional staff satisfaction in using an organisation’s KM/IT tools </li></ul></ul>
  9. 9. Email v Wiki Collaboration
  10. 10. Freshfields Bruckhaus Deringer <ul><ul><li>Enterprise Wiki Social Intranet </li></ul></ul><ul><ul><ul><li>Business need </li></ul></ul></ul><ul><ul><ul><li>Example uses </li></ul></ul></ul><ul><ul><ul><li>Lessons learnt </li></ul></ul></ul><ul><ul><ul><li>Overall result </li></ul></ul></ul>
  11. 11. Business need <ul><ul><li>Needed to move away from the static intranet to a more collaborative, participative and dynamic environment </li></ul></ul><ul><ul><li>Content was out-of-date, difficult to find and complex to maintain </li></ul></ul><ul><ul><li>High resource/time costs due to repetitive, labour intensive processes with long review cycles and limited number of editors </li></ul></ul><ul><ul><li>Interfaces not consistent or easy to use </li></ul></ul><ul><ul><li>Low user satisfaction and usage </li></ul></ul>
  12. 12. Example – Private Equity Group
  13. 13. Example uses <ul><ul><li>Creating a document </li></ul></ul><ul><ul><ul><li>Groups quickly create Wiki spaces for pitches, thought leadership or know-how </li></ul></ul></ul><ul><ul><ul><li>Globally dispersed teams are directed to the Wiki to make their contributions </li></ul></ul></ul><ul><ul><ul><li>Central team then collates the information and builds the document from all the material in one space </li></ul></ul></ul><ul><ul><li>US Partners discussion forum </li></ul></ul><ul><ul><ul><li>Wiki space allows the US Partners to discuss, debate and agree the key issues facing the business </li></ul></ul></ul>
  14. 14. Lessons learnt <ul><ul><li>What would we have done differently? </li></ul></ul><ul><ul><ul><li>Planned the content migration in more detail </li></ul></ul></ul><ul><ul><ul><li>Agreed earlier how to measure and monitor usage </li></ul></ul></ul><ul><ul><ul><li>Identified more business processes which would benefit from the Wiki </li></ul></ul></ul><ul><ul><ul><li>Initiated more two-way communication between users and the central team </li></ul></ul></ul><ul><ul><ul><li>Built a coalition </li></ul></ul></ul><ul><ul><li>What worked well? </li></ul></ul><ul><ul><ul><li>Tight/loose approach </li></ul></ul></ul><ul><ul><ul><li>Clear business need and part of the firm’s strategy </li></ul></ul></ul><ul><ul><ul><li>Did not over-promise </li></ul></ul></ul><ul><ul><ul><li>Focus on usability and user centric design </li></ul></ul></ul><ul><ul><ul><li>Communication of good practice </li></ul></ul></ul>
  15. 15. Overall result <ul><ul><li>Increased intranet use and participation </li></ul></ul><ul><ul><li>Cost-effective capture, maintenance and delivery of firm and client-related information </li></ul></ul><ul><ul><li>Better informed staff with access to timely and relevant legal intelligence </li></ul></ul><ul><ul><li>Improved collaboration and knowledge sharing between globally dispersed teams </li></ul></ul><ul><ul><li>Huge demand for new content areas </li></ul></ul><ul><ul><li>Users have now adopted the intranet as their own </li></ul></ul>
  16. 16. 3. Why is it important to embrace Enterprise 2.0? <ul><ul><li>The organisation is more effective </li></ul></ul><ul><ul><ul><li>can react faster to business situations and be more agile </li></ul></ul></ul><ul><ul><li>Builds networks with strong ties </li></ul></ul><ul><ul><li>Allows you to tap into the knowledge and ideas of your workforce in a cost effective way </li></ul></ul><ul><ul><li>Staff expect to use intuitive social business tools at work </li></ul></ul>
  17. 17. Why is it important to embrace Enterprise 2.0? <ul><ul><li>People are demanding easier-to-use tools </li></ul></ul><ul><ul><ul><li>they're frustrated by the fact that tools outside the organisation are easier to use </li></ul></ul></ul><ul><ul><ul><li>IT departments now have less control over what business tools people use </li></ul></ul></ul><ul><ul><ul><li>intuitive user interfaces are expected </li></ul></ul></ul>
  18. 18. Why is it important to embrace Enterprise 2.0? <ul><ul><li>How well are your people connected? </li></ul></ul><ul><ul><li>How easily can people find each other? </li></ul></ul><ul><ul><li>How easy is it to collaborate? </li></ul></ul><ul><ul><li>How do people identify expertise? </li></ul></ul>
  19. 19. Enterprise 2.0 collaboration - cause and effect
  20. 20. 4. What are the future trends and developments? <ul><ul><li>How businesses will act or look differently in 10 years </li></ul></ul><ul><ul><ul><li>companies will move from being command and control driven to open and collaborative </li></ul></ul></ul><ul><ul><ul><li>they will develop organisation-wide collaboration networks </li></ul></ul></ul><ul><ul><ul><li>Enterprise 2.0/social business tools will give people a voice inside the enterprise </li></ul></ul></ul><ul><ul><li>End user-generated content </li></ul></ul><ul><ul><li>Search tools will become more important </li></ul></ul><ul><ul><ul><li>less manual categorisation and indexing </li></ul></ul></ul><ul><ul><ul><li>greater use of intelligent search tools </li></ul></ul></ul><ul><ul><ul><li>more tagging of content </li></ul></ul></ul>

×