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Social Software


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A presentation given on November 5th for the Princeton PC Users Group of New Jersey.

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Social Software

  1. 1. Social Software: Hype vs. Reality Janie Hermann, Princeton Public Library Karen Klapperstuck, Bradley Beach Public Library
  2. 2. What is Social Software? <ul><li>No single or simple definition at this point </li></ul><ul><ul><ul><li>A relatively “new” term </li></ul></ul></ul><ul><li>Simplest definition: Software that facilitates collaboration. </li></ul><ul><li>Wikipedia Definition : Software that enables people to rendezvous, connect or collaborate through computer-mediated communication. </li></ul><ul><ul><ul><li>> </li></ul></ul></ul>
  3. 3. Examples of Social Software Sites <ul><li>MySpace/Friendster/FaceBook - online communities for connecting with friends </li></ul><ul><li>YouTube – for sharing videos </li></ul><ul><li>Flickr – for sharing photos </li></ul><ul><li>Ning – create customized social networks </li></ul><ul><li>Slideshare – for sharing presentations and slideshows </li></ul><ul><li>Xanga/Live Journal – communities of online diaries and journals </li></ul><ul><li>LastFM and LibraryThing – sharing music and books </li></ul>
  4. 7. Why were YOU chosen by TIME? … because 2006 was a “story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.”
  5. 8. Proof is in the Numbers <ul><li>An interesting online milestone occurred in November 2006: MySpace overtook Yahoo as the No. 1 most-viewed site on the Internet, according to comScore Media Metrix. </li></ul><ul><li>The numbers are staggering: There were 38.7 billion — yes, billion — page views for MySpace versus 38.1 billion for Yahoo, and again, that was just for November. </li></ul><ul><li> </li></ul>
  6. 9. Website Traffic Graph comparing, and
  7. 11. MySpace: Hype vs Reality <ul><li>“ The Hype” (online predators, sexually explicit images, etc) does have some basis in reality </li></ul><ul><ul><li>MySpace is not intended for children </li></ul></ul><ul><ul><li>People post content that is considered R-rated and it will be up until MySpace admins can remove it. </li></ul></ul><ul><li>“ The Reality”is that much of MySpace is safe and meant largely for networking among adults. </li></ul><ul><ul><li>Follow common sense online safety </li></ul></ul><ul><ul><li>Remember that what you post can and will be seen by those you know IRL (In Real Life) </li></ul></ul>
  8. 12. <ul><li>Technology changes, </li></ul><ul><li>humans don’t. </li></ul><ul><ul><ul><ul><ul><li>Deborah Schultz </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  9. 14. New Sites, New Dangers? <ul><li>MySpace, YouTube and the better known social software sites are doing a better job of monitoring content </li></ul><ul><li>New sites are being created specifically to attract younger users and claim that they will not monitor them </li></ul><ul><li>This is not a fad that will be fading away – social networking is here to stay. </li></ul>
  10. 16. Thought on Social Software <ul><li>“ every single person free access to the sum of all human knowledge” – Jimmy Wales, Wikipedia </li></ul><ul><li>&quot;Continuous partial attention, anytime, anywhere, any place technologies, the era of connect, connect, connect, is contributing to a feeling of overwhelm, over-stimulation and a sense of being unfulfilled.&quot; - Linda Stone </li></ul><ul><li>“ Social Software can be loosely defined as software which supports, extends, or derives added value from, human social behaviour - message-boards, musical taste-sharing, photo-sharing, instant messaging, mailing lists, social networking” ( Coates, 1/5/05 )  </li></ul>
  11. 17. The Facebook Phenomenon <ul><li>As of September 7, 2007 there were over 200 million MySpace accounts while Facebook had a mere, in comparison, 47 million active users. </li></ul><ul><li>BUT </li></ul><ul><li>A March 2, 2007 market research poll conducted by of youths aged 17-25 found that Facebook was the most viewed site among all respondents </li></ul><ul><ul><ul><ul><ul><li>Source: GSU Signal, October 30 2007 </li></ul></ul></ul></ul></ul>
  12. 18. <ul><li>As of November 2 nd 2007: </li></ul><ul><li>Facebook had 51 million users </li></ul><ul><li>average growth rate of three percent per week </li></ul><ul><li>Over the past three months: </li></ul><ul><li>Facebook's share of the social networking market has increased by almost 300% </li></ul><ul><li>MySpace's share has fallen by 15%. </li></ul>The Facebook Phenomenon
  13. 21. Privacy can be controlled
  14. 30. Questions? <ul><li>Contact Us </li></ul><ul><li>Janie Hermann </li></ul><ul><li>[email_address] </li></ul><ul><li>Karen Klapperstuck </li></ul><ul><li>[email_address] </li></ul>