09 New Trends In Media Li Ed


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Presentation to TAG Recruiters group regarding New Trends in Media to Engage Candidates

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  • 09 New Trends In Media Li Ed

    1. 2. New Trends in Media for Engaging Candidates Vicki Z. Lauter Z=mc 2 April 21, 2008
    2. 3. Agenda <ul><li>Survey results </li></ul><ul><li>Zappos </li></ul><ul><li>JobAngels </li></ul><ul><li>Experts & Various Media Options </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>NING </li></ul></ul><ul><ul><li>Other </li></ul></ul><ul><li>Final Thoughts </li></ul>
    3. 4. Job Seekers Media Survey – Industry Responses
    4. 5. Job Seekers Media Survey – Job Search Status
    5. 6. Job Seekers Media Survey – Media Usage <ul><li>http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success </li></ul>
    6. 7. Job Seekers Media Survey – “New” Media Used
    7. 8. Job Seekers Media Survey - Networking & Recruiters
    8. 9. Job Seekers Media Survey - Comments <ul><li>Monster and CareerBuilder have always irritated me because posting anything there has typically resulted in being inundated by the spawn of Satan (i.e., recruiters) </li></ul><ul><li>Social media is great for the big picture but there is nothing more effective than personal networking. </li></ul><ul><li>I have blindly submitted my resume online but with very little success. Networking provided the results. </li></ul><ul><li>You just have to do it all - you're marketing yourself and the bigger the audience, the better the results. </li></ul><ul><li>I think the future lies in sites like Facebook and Twitter and other social networking sites. </li></ul><ul><li>I usually try to find someone I know via LinkedIn in the company I am applying to and try to get my resume in front of an actual recruiter. </li></ul>
    9. 10. How Zappos Does It <ul><li>It’s all about the Culture </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Face Book </li></ul></ul><ul><ul><li>Company Website </li></ul></ul><ul><ul><li>Jobvite </li></ul></ul>
    10. 11. JobAngels <ul><li>On Twitter http://twitter.com/jobangels </li></ul><ul><li>On Face Book http://bit.ly/78laI </li></ul><ul><li>On LinkedIN http://www.jobangels.org/ </li></ul><ul><ul><li>Success Stories: </li></ul></ul>
    11. 12. @researchgoddess says… <ul><li>Twitter </li></ul><ul><ul><li>Observe (follow) those who are important to the people that are important to YOU </li></ul></ul><ul><ul><li>Then formulate a business case </li></ul></ul><ul><ul><ul><li>What is your purpose? </li></ul></ul></ul><ul><ul><ul><li>Is it the right tool for your audience? </li></ul></ul></ul><ul><ul><ul><li>“ Give” before you try to “Get” </li></ul></ul></ul><ul><ul><ul><li>Don’t confuse networking and building relationships </li></ul></ul></ul><ul><ul><ul><li>Ben Franklin </li></ul></ul></ul><ul><ul><ul><li>Twitter is a paradox </li></ul></ul></ul><ul><ul><ul><li>Success story </li></ul></ul></ul><ul><ul><ul><li>Find her here: http://researchgoddess.wordpress.com/ </li></ul></ul></ul><ul><ul><ul><li>OR http://twitter.com/researchgoddess </li></ul></ul></ul>
    12. 13. Mobile <ul><li>Mobile has become the undisputed heavyweight in total usage and mainstream adoption. According to a Morgan Stanley report, &quot;91% of the planet keep the mobile phone within arm's reach 24/7. It is literally the last thing we look at before we go to sleep and again the first thing we see when we wake up.“ </li></ul><ul><li>GSM World and the CTIA recently confirmed that there are now 4 billion mobile phone subscriptions on the planet, vs. just 1 billion PC owners. </li></ul><ul><li>Mobile subscribers now represent 60% of the population and growing. </li></ul><ul><li>In the USA alone, 262 million subscribers contribute to over 75 billion text messages per month. </li></ul><ul><li>Another interesting trend: 12% of US households have abandoned fixed landlines and moved to mobile phones only. </li></ul>
    13. 14. http://bit.ly/4DB0m http:// smseverywhere.com / Michael Marlatt says… Mobile Recruiting is not just for the younger generation
    14. 15. Other Media <ul><li>LinkedIN </li></ul><ul><ul><li>Job searches rose 51%in February 2009 over December 2008 </li></ul></ul><ul><ul><li>Job applicants doubled in last six months </li></ul></ul><ul><ul><li>More people adding connections & getting recommendations; even those employed </li></ul></ul><ul><ul><ul><li>http://bit.ly/3KoAl Source: LA Times March 30, 2009 </li></ul></ul></ul><ul><li>Ecademy </li></ul><ul><li>Orkut </li></ul><ul><li>NING http://www.ning.com </li></ul><ul><ul><li>Build your own community – You make the rules </li></ul></ul><ul><ul><ul><li>Rick Zabor – People Staff </li></ul></ul></ul><ul><ul><ul><li>Jim Canto – medXcentral </li></ul></ul></ul><ul><li>VisualCV http://bit.ly/5aNPq </li></ul><ul><ul><ul><li>Search for candidates here </li></ul></ul></ul>
    15. 16. NING <ul><li>Rick Zabor of People Staff </li></ul><ul><li>http://peoplesoftjobleads.ning.com / </li></ul><ul><ul><li>Community for individuals with PeopleSoft experience </li></ul></ul><ul><ul><li>Uses as a way to broadcast relevant information to group </li></ul></ul><ul><ul><ul><li>Encourages group members to share articles & job leads </li></ul></ul></ul><ul><ul><li>Posts folders that link to other websites with related content </li></ul></ul><ul><ul><li>Promotes through his email signature </li></ul></ul><ul><ul><li>Thinks social networking is in its infancy </li></ul></ul>
    16. 17. NING <ul><li>Jim Canto of medXcentral http://medxcentral.ning.com/ </li></ul><ul><ul><li>On Twitter http://twitter.com/medxcentral http://twitter.com/medicalnetwork </li></ul></ul><ul><ul><ul><li>Blog back to Twitter page http://medicalindustryonline.blogspot.com </li></ul></ul></ul><ul><ul><li>http://www.thecandidatenetwork.com/mpopsheadquarters.html </li></ul></ul><ul><ul><li>http://twitter.com/mpopsjobseekers </li></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><ul><li>http://medicaljobseekers.blogspot.com/2009/03/mpops-medical-job-seeker-demo1234.html </li></ul></ul></ul></ul><ul><ul><ul><li>Facebook Fan Page </li></ul></ul></ul><ul><li>Jim says, “We are all free” and “Don’t have a small town mentality” with regard to social networking communities </li></ul>
    17. 18. VisualCV http://bit.ly/5aNPq <ul><li>For Professionals </li></ul><ul><ul><li>Visual Resume for employers to search </li></ul></ul><ul><ul><li>Showcase your unique skills </li></ul></ul><ul><li>Employers use as a recruiting tool </li></ul><ul><li>Business Owners use to promote their service </li></ul><ul><li>Freelance work </li></ul><ul><ul><li>Showcase your creative work </li></ul></ul><ul><ul><li>http://unhub.com/michaelmarlatt/8783 </li></ul></ul>
    18. 19. In Closing <ul><li>Determine YOUR strategy </li></ul><ul><li>Decide which tools are best for your business, and focus on those </li></ul><ul><li>If you aren’t sure or want to know more ask questions of trusted sources </li></ul><ul><li>If at first you don’t succeed….Keep trying </li></ul>
    19. 20. Contact <ul><li>Vicki Z. Lauter </li></ul><ul><li>Find me here to find me everywhere: </li></ul><ul><li>http://unhub.com/VickiZLauter </li></ul><ul><li>404-978-2616 </li></ul><ul><li>[email_address] </li></ul>