Digital crowds - wasted opportunity?

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A short deck I presented at an event on crowd behaviour.

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Digital crowds - wasted opportunity?

  1. 1. CrowdsRoss BreadmoreNovember 2011Page 1 | Fabrica / Crowds | November 2011
  2. 2. This slide deck was created toprecede a panel session on crowdbehaviour, and as such only tookfive minutes to present.The following may, or may not, makesense.Page 2 | Fabrica / Crowds | November 2011
  3. 3. Wikipedia page To examine crowds, I started with kittens. Where else?Page 3 | Fabrica / Crowds | November 2011
  4. 4. Behind the kitten hide some big crowd numbers, such as 3,948,381* views… *a rough estimatePage 4 | Fabrica / Crowds | November 2011
  5. 5. …and 2,178 edits, by over 1,000 individuals.Page 5 | Fabrica / Crowds | November 2011
  6. 6. Co2 output •  Intro These numbers are amazing, and show real crowd behaviour, but crowds online have a real world impact, including pollution.Page 6 | Fabrica / Crowds | November 2011
  7. 7. Co2 output •  Intro Server farms accounted for 14% of global MtCO2e emissions in 2007, expected to be 18% by 2020 Source: SMART 2020: enabling the low carbon economy in the information age RE CENT D ATAPage 7 | Fabrica / Crowds | November 2011
  8. 8. Facebook page •  Intro Elsewhere, platforms like Facebook house enormous crowds…Page 8 | Fabrica / Crowds | November 2011
  9. 9. •  Intro …and sites like FixMyStreet show how such crowds can be harnessed for good…Page 9 | Fabrica / Crowds | November 2011
  10. 10. •  Intro…but sometimesthe crowdopportunity iswasted Page 10 | Fabrica / Crowds | November 2011
  11. 11. Cow Clicker •  Intro “If instead of pointing their incredible infrastructure at making people click on ads, what if they pointed it at great unsolved problems in science, how would the world be different today?” Jeff Hammerbacher, former Facebook research scientistPage 11 | Fabrica / Crowds | November 2011
  12. 12. •  Intro Some are learning to harness digital crowds for good…Page 12 | Fabrica / Crowds | November 2011
  13. 13. …BUT WHAT IF MOREDID?This is where I finished, andsat down.Page 13 | Fabrica / Crowds | November 2011
  14. 14. Thank you!@rossbreadmorenixonmcinnes.co.ukPage 14 | Fabrica / Crowds | November 2011

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