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01.Key trends in social media

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Julian Matthews
Julian Matthews
TechnologyBusiness
1 of 53
Corporate Social Media Workshop Nov 9 ~ 10, 2011
Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
The Old Media World
The New Media World Investors Customers Prospects Analysts Partners Employees Community Press MESSAGES Competitors
Media diet has changed
Not so “ Bersih ” news coverage
Denials despite online evidence DENIAL
Social media forces everyone to be more transparent and accountable ADMISSION
The Internet circa 1993
Internet in 2011
*Mobile penetration: 123.5% **Internet penetration: 64.6% Force 1: Rise of access *Source: Malaysia, Q2, 2011, MCMC **Internetworldstats.com June ‘09
The 2 nd wave
Force 2: Media fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mass media >>> Masses of niche media
Sign of the times
Newsmakers have gone social
 
Force 3: Empowering the many with diverse media options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old media vs new media Facebook.com/thestaronline: Nov 7, 2011 Facebook.com/lengyein: Nov 7, 2011
 
One definition: It’s an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio…. What’s social media?
… it’s people connecting online
What is social networking and social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Where Is Everyone? F. L. Y. T. B.
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: *Facebook.com. **Socialbakers.com (Nov, 2011), Linkedin, Youtube, Twitter, GreyReview
Almost 20,000,000 articles (3.78m in English)
3,000,000,000 videos viewed per day 48 hours (Source: YouTube fact sheet) of new video uploaded every minute
[object Object],have watched video clips Source: Wave 4, Universal McCann Comparative Study on Social Media Trends: 22,729 active internet users in 38 countries – Nov08-Mar09
[object Object],[object Object],[object Object],[object Object],[object Object],*Source: Wave 4, Universal McCann Comparative Study on Social Media Trends: Survey:22,729 active internet users in 38 countries – Nov08-Mar09 **Source: Facebakers.com, Nov, 2011 66%
Source: TrendStream, GlobalWebIndex based on 100,000+ surveys of active users aged 16-65 in 36 markets, July 2011
Study: Malaysia is No 1 ,[object Object],[object Object],Source: TNS’ Digital Life survey of 50,000 respondents in 46 countries covering nearly 90 per cent of the world’s online population, Oct 10, 2010.
Tomorrow’s customers are today’s “digital natives.”
The old communication model was a monologue.
The new communication model is a dialogue.
Can we ignore social media?
There will be consequences…
1. You won't know what people are saying about you ,[object Object]
2. You won't know what's going on in your marketplace ,[object Object],[object Object]
3. No one knows the real you ,[object Object],[object Object],[object Object]
4. When you need a voice, you won't have any credibility ,[object Object],[object Object],[object Object]
5. You're giving away a competitive advantage ,[object Object],[object Object]
4-step social media guidance Step 1: Listen What are people saying about your brand online? Who’s saying what? Who comments and responds? What they say and how they say it.
[object Object],[object Object],[object Object],[object Object],[object Object],Step 2: Connect
2/3 of the economy now influenced by personal recommendations – McKinsey&Co
Step 3: Add value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
In 2011, if you’re not on a social networking site, you’re not on the Internet. “ Fish where the fish are!”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
01.Key trends in social media
01.Key trends in social media
01.Key trends in social media
01.Key trends in social media

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01.Key trends in social media

Editor's Notes

  1. The early adopter wave off in Malaysia via Jaring, the pioneering ISP in Malaysia, followed by TMnet. Broadband took off in the 2 nd wave following the advent of Streamyx, Jaring Broadband, several WiFi players in the latter half the 3G players via celcos Maxis, Celcom and DiGi and WiFi. In the 3 rd Wave we will see a number of WiMAX players coming onstream. P1 is already rapidly rolling out in Peninsular while Amax and YTLe are set to come onstream in 2010 with Redtone offering its service in East Malaysia. TM’s HSBB service Unifi will provide a combination of broadband services for both households and offices with fiber-to-the-home as a key technology.
  2. Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference Web sites, attracting at least 684 million visitors yearly by 2008. There are more than 75,000 active contributors working on more than 10,000,000 articles in more than 250 languages.
  3. Universal McCann Comparative Study on Social Media Trends April 2008 http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
  4. Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth."
  5. “ Hi there, I’m Janet, one of a few Community Evengilist at ExxonMobil Corp. I’m here to answer any of questions from this twitter community.” Janet is conversing on issues related to Exxon Mobil. As to why on Twitter, she wrote “ we’re working hard on building a strong relationship with the twitter community. ” UPDATE (August 02 2008): Four days later, Janet of ExxonMobilCorp is revealed as a fake. The person DOES NOT represent Exxon Mobil Corporation..
  6. Alicia_at_Honda does an amazing job on Twitter connecting with fans and owners on Twitter. When a 9/11 hoax surfaced again she pointed to the real info