Social media is so much more than Facebook

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Talk given at Comms by the Coast, July 26th 2013

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Social media is so much more than Facebook

  1. 1. So much more than hashtags and Facebook Comms by the coast Ross Breadmore July 2013 @rossbreadmore brilliantnoise.com
  2. 2. Hello
  3. 3. bit.ly/ross_cbc
  4. 4. Facebook isn’t exciting
  5. 5. Facebook isn’t exciting Brands using Facebook isn’t exciting
  6. 6. Facebook isn’t exciting THIS is exciting image (cc) via Reddit
  7. 7. And this...
  8. 8. image (cc) Lorem Ipsum DISRUPTION image (cc) via Reddit
  9. 9. image (cc) Lorem Ipsum
  10. 10. “The goal is to become HBO faster than HBO can become us" Netflix CEO, Feb 2013
  11. 11. image (cc) Lorem Ipsumimage (cc) via Reddit
  12. 12. “The possibility massive open online classes hold out isn’t replacement. They can expand the audience for education to people ill-served or completely shut out from the current system” Clay Shirky, 2012
  13. 13. What are you being complacent about?
  14. 14. BEHAVIOUR image (cc) via Reddit
  15. 15. Page 29 | POWERFUL slides | March 2013
  16. 16. “77% of searches from mobile devices take place at home or work” Google, Mar 2013 77 percent of searches from mobile devices take place at home or
  17. 17. image (cc) via spin.com
  18. 18. image (cc) Google
  19. 19. image (cc) Dave Blazek
  20. 20. “On average, workers said they would spend $965 out of pocket for their own devices and another $734 annually for the data plans to go with them” 2013 Cisco survey of 2,415 employees in six countries
  21. 21. Do you behave like your audience?
  22. 22. TRUST image (cc) pixelthing
  23. 23. image (cc) Lorem Ipsum
  24. 24. image (cc) Lorem Ipsum
  25. 25. image (cc) Lorem Ipsum image (cc) BT
  26. 26. image (cc) Lorem Ipsum image (cc) BT
  27. 27. image (cc) Lorem Ipsum image (cc) BT
  28. 28. What people and data do you have that will build trust?
  29. 29. DISRUPTION BEHAVIOUR TRUST How will these impact you?
  30. 30. Finally...
  31. 31. image (cc) cdmetroblogger
  32. 32. Thank you @rossbreadmore brilliantnoise.com

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