This document discusses how to effectively use social media for educational purposes while only spending 15 minutes per week. It acknowledges that many people feel social media requires too much time but provides strategies for minimizing time spent. The key recommendations are to start small with one platform and one weekly post, repurpose existing content across multiple platforms, and leverage tools to automate sharing. Using visual content, engaging followers, and experimenting with different formats are also suggested. The document argues an online presence can be achieved within 15 minutes per week through strategic planning and curating existing resources.