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Cara is launching a new cosmetics line called Cara Cosmetics that will focus on a product called FACEFIXX, a spray that helps makeup last longer while repairing skin. Market research shows that 70% of women ages 19-25 would be willing to purchase FACEFIXX, with 35% willing to pay £2-5. The presentation outlines Cara's business plan, product details, marketing strategy, and financial projections for the launch of FACEFIXX.
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Cara Cosmetics is a start-up company selling a portable makeup-fixing spray called FACEFIXX. The 35ml spray helps makeup last longer while repairing skin. Cara conducted a survey that found 70% of women aged 19-25 would purchase FACEFIXX for £2-5. The product differs from competitors by being affordable, compact, and having a subtle fresh scent with skin benefits. Cara plans to trademark "FaceFixx" and copyright "Cara Cosmetics" to protect its brand.
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