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Effective Networking
The document emphasizes the importance of effective networking as a crucial factor for business success, suggesting that knowing the right people can be more valuable than having extensive knowledge. It outlines the goals, methods, and tools for networking both online and offline, including setting objectives, being genuine, and actively listening. Additionally, it underscores the significance of building and managing relationships to enhance one's professional growth and opportunities.
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Effective Networking
- 1. Effective Networking: A KeyBusiness Success Factor:
- 2. You don’t haveto know everything as long as you know the people who do. Harvey Mackay
- 3. Effective Networking • Amyth - Networking means meeting other people • See in their actions and their words • Reality - 95% of networking is a waste of time • Why – You don’t have a goal. • It’s not a contest • Most business cards handed out or received • Most handshakes • Most trips to the snack bar
- 4. Networking: Off-Line andOn-Line • Power of Collaboration • Networking Goal • Networking Defined • Networking – Why and Who • Networking - How • Traditional or Off-Line Networking • On-Line Networking
- 5. Networking Goal • Connections •Thosewho need me •Those I need •Those who can help me take the next step • Learning - Trends, competition, industry, & customer problems • Tips from those who have been there • Future
- 6. Answer this question– If all of Google’s data were stored on punch cards, how big would the pile of cards be? • http://www.ted.com/talks/randall_munroe_comics_that_ask_what_if
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- 10. Georges Seurat Invitation toa Sideshow
- 11. Networking defined: • Widely-helddefinition - “I know it when I see it but can’t define it, explain it, or understand why I can’t make it work” • Defined - The informal process of linking people to each other as resources; assisting, supporting, and helping others find the resources they need
- 12. Also Known As Linking Rainmaking The“good ol’ boys” Schmoozing Connecting “6 degrees to Kevin Bacon”
- 13. Before Starting Know: •Why?– Already discussed •Who? •How?
- 14. Networking – Why? •Power of linking and shared resources • DARPA weather balloon challenge - • Task – Locate 10 red weather balloons tethered in the United States • Time estimated – 1 week • Actual time was???????? • https://www.youtube.com/watch?v=Fzo4rIpt0gY
- 15. Networking – Who? •Competitors or Noncompetitive competitors • Like-minded AND non-like minded • Professional associations • Referral partners • Complimentary products/services • Same/Different geographical area • Business contact spheres – i.e., services • Social contacts
- 16. Networking – How? •Positive attitude – Set objectives - Plan • Be sincere – Be open – Be genuine – BE YOU!! • Know what you want to say – Your elevator pitch • Not a sales pitch • Be aware of your nonverbal cues • Be a good listener – 80% listen, 20% talk • Thank people • Offer help – Be a referral source for others • Practice, practice, practice
- 17. More “How” • Startsmall • Lurk - Watch, listen and learn before participating • Develop a strong profile. This is your business card, elevator speech, and online profile • Find the key players – Don’t be afraid to “unfriend” • Learn the preferred connection methods of the key players and community and key players • Share and contribute – Add value
- 18. How to UseNetworking Events • Don’t arrive late – Best opportunities in first 30 minutes • Dress appropriately • Be the host – Take advantage of “no host” events • Manage your time • Plan how to meet people and how to move • Set a limit on # of people you want to meet • LISTEN - Give undivided attention – It’s about them • Work the room • Stand by the food – Everyone comes by
- 19. After the Event!! •Take notes • Keep in contact • Remember your promises • Send note cards – Hand-written is nice • Critique yourself – Learn from your mistakes • Plan the next event
- 20. Networking Tools Your businesscard Business cards of others Name badge Online Profile Website
- 21.
- 22. Online Networking The “Who”and “Why” are the same. What differs somewhat is the “HOW.”
- 23. Part of “how”remains the same • Positive attitude – Set objectives – Plan - Strategize • Be sincere – Be open – Be genuine – BE YOU!! • Know what you want - It’s easy, and nonthreatening if you leave • Key is “online profile” and the “about us” section – It’s your elevator pitch and your sound bite. • Be a good listener – 80% listen, 20% talk • Thank people • Offer help – Be a referral source for others
- 24. More Online Tips •Connect •Attract– Find a niche – Can’t be all things to all people •Greater focus from getting to giving • Acknowledge, say thanks, comment on others, follow back, share, join communities and help
- 25. On-Line Networking: Your On-LineReputation • “People are sharing product and service recommendations online every minute of every day.” -- Stephanie Abrams and Courtney Spritzer With mobile technology, your reputation travels with (or even ahead of) you.
- 26. Networking = Success Networkinghas delivered more return on investment than any other tool in my business, both financially and in non- monetary terms – Chris Garrett
- 27. Glenn Muske, NDSU— glenn.muske@ndsu.edu Connie Hancock, UNL Extension — chancock@unl.edu For resources: powerofbusiness.net For questions, contact:
- 28. Business owners offeringtips to business owners First Friday of every month 15 minutes 12:15 ET Register: powerofbusiness.net