Video Integrated with Social Media- Genius House MediaGenius House Media
A Genius House presentation for Strategic Communication students at University of Texas Arlington. Students were primarily PR and Broadcast majors and tweeted throughout presentation using #PREL3320.
Video Integrated with Social Media- Genius House MediaGenius House Media
A Genius House presentation for Strategic Communication students at University of Texas Arlington. Students were primarily PR and Broadcast majors and tweeted throughout presentation using #PREL3320.
The Power of Influencer Marketing for the Education MarketMDR
You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools.
In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following.
You’ll learn:
Why; Influencer marketing is changing education selling and marketing like no other channel
Who; Leverage micro and macro influencers and their involvement in brand advocacy
What; The efficacy of various social media channels for influencer marketing
How; Nailing a content partnership with the right influencers to reach your audience
This workshop guides the author community with:
• Looking at what each author’s objective is, who their target audience is, and understanding how they target them.
• Creating a harmonious ‘look’ and brand identity for all online presences (website, social platforms) – since Instagram has most engagement, that will be focus, bearing in mind it is part of the Facebook family
• After developing platforms and a feed, structuring a cadence of content (visual and written), with a focus on engagement
• Different ways to foster engagement with audiences on social media
• Community building: how to leverage the power of a community of audiences
• The uses of paid advertising: starting with mechanics (pages) and platforms, targeted to Instagram using Facebook ads (which covers Instagram ads)
• Overall ad objectives, budgets, goals and measurement
Community: The Center of Your Marketing EcosystemSmall World Labs
Your online community isn’t an island. It is the online manifestation of your mission and one of the best opportunities you have to help your organization succeed. In this webinar we look at how you can fully integrate your community into your marketing initiatives in a way that strengthens all of your efforts.
In this presentation, we illustrate how properly constructed direct marketing with strong calls to action, “open" communities, consistent social media efforts and a robust content calendar can all work together to make your community, and you, more successful.
Rallying Support for a Common Cause: Drive Action and Inspire Change. A look at how strategic donor communications and nonprofit marketing can inspire audiences to take meaningful action and generate ROI.
Social Communications: Getting Prepared and Making it HappenMorris County NJ
With the proliferation of social channels, where should public libraries be and why should they be there? What should they post, and how can they build public interest in their social networking? This presentation includes suggestions for effective use of social communications.
MCUrgent (Morris County Urgent) is used for emergencies where the impact crosses municipal boundaries. MCUrgent includes emergency information that is timely and originates from the source, typically local jurisdictions. It is accessible without power, available 24/7, and is device independent. MCUrgent information spans municipal boundaries, is freely available (no subscription or membership required) and accessible anywhere.
The Power of Influencer Marketing for the Education MarketMDR
You don’t need to go straight to the superintendent’s office to persuade education decision makers. Education-focused social media influencers, from classroom teachers, to education enthusiasts, to former educators-turned-professional content creators, can be a powerful force for brands and nonprofits looking to connect with parents, students, or schools.
In this webinar, we share case studies, best practices, and show how engaging influencers is a cost-effective marketing approach whether you’re looking to generate buzz, increase brand awareness, or grow your social following.
You’ll learn:
Why; Influencer marketing is changing education selling and marketing like no other channel
Who; Leverage micro and macro influencers and their involvement in brand advocacy
What; The efficacy of various social media channels for influencer marketing
How; Nailing a content partnership with the right influencers to reach your audience
This workshop guides the author community with:
• Looking at what each author’s objective is, who their target audience is, and understanding how they target them.
• Creating a harmonious ‘look’ and brand identity for all online presences (website, social platforms) – since Instagram has most engagement, that will be focus, bearing in mind it is part of the Facebook family
• After developing platforms and a feed, structuring a cadence of content (visual and written), with a focus on engagement
• Different ways to foster engagement with audiences on social media
• Community building: how to leverage the power of a community of audiences
• The uses of paid advertising: starting with mechanics (pages) and platforms, targeted to Instagram using Facebook ads (which covers Instagram ads)
• Overall ad objectives, budgets, goals and measurement
Community: The Center of Your Marketing EcosystemSmall World Labs
Your online community isn’t an island. It is the online manifestation of your mission and one of the best opportunities you have to help your organization succeed. In this webinar we look at how you can fully integrate your community into your marketing initiatives in a way that strengthens all of your efforts.
In this presentation, we illustrate how properly constructed direct marketing with strong calls to action, “open" communities, consistent social media efforts and a robust content calendar can all work together to make your community, and you, more successful.
Rallying Support for a Common Cause: Drive Action and Inspire Change. A look at how strategic donor communications and nonprofit marketing can inspire audiences to take meaningful action and generate ROI.
Social Communications: Getting Prepared and Making it HappenMorris County NJ
With the proliferation of social channels, where should public libraries be and why should they be there? What should they post, and how can they build public interest in their social networking? This presentation includes suggestions for effective use of social communications.
MCUrgent (Morris County Urgent) is used for emergencies where the impact crosses municipal boundaries. MCUrgent includes emergency information that is timely and originates from the source, typically local jurisdictions. It is accessible without power, available 24/7, and is device independent. MCUrgent information spans municipal boundaries, is freely available (no subscription or membership required) and accessible anywhere.
(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.
This beginner course explains what it is and how municipalities can post messages.
Getting Started with Social Media: PA Parks & RecMorris County NJ
An overview of the development of social media, technologies, tools, and management of social media in governmental agencies. This presentation was given at the PA Parks & Recreation Society annual conference in March 2011.
Presentation at NJ GMIS Conference, April 11, 2013. (Template is copyrighted. If you want a PDF copy, contact us via MorrisCountyNJ.gov feedback form.)
Building a Municipal Social Media Presence (2014)Morris County NJ
Municipalities need to be in the social space to effectively communicate with their constituents. This presentation goes step by step through creating a Facebook page, a Twitter account, and using Hootsuite to effectively publish. It includes suggestions and best practices.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Twitter, Facebook, Yelp, Instagram, Pinterest… the list of social media platforms goes on and on. Everywhere you are bombarded with messages that your non-profit needs to be using them to attract more awareness, donors and volunteers. But you are not even sure where to start. This course will explain social media and the impact it has on your organization, will show you how to evaluate each social media platform’s potential and you will develop a strategy for using them that is effective and fits into your budget and your workflow.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Defining your social media omni-channel strategy Social Circle
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
Similar to Tips and Strategies for the Parks and Recreation Professional (20)
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
6. Introduction – Social Media Facts
27% of time spent online is on a social
network
Facebook has 1.11 billion monthly
active users
7. Introduction – Social Media Facts
Twitter has over 550 million users
More than 1 billion unique users visit
YouTube each month
100 hours of video are
uploaded to YouTube
every minute
8. Introduction – Social Media Facts
YouTube reaches more US adults ages
18-34 than any cable network
There are more than 2.1 million LinkedIn
groups
9. Introduction – Social Media Facts
Pinterest has around 50 million users
40 million photos are uploaded to
Instagram per day
10.
11.
12. Introduction – Social Media Goals
Goal: Drive participation
How Measure?
Shares, leads,
registrations
13. Introduction – Social Media Goals
Goal: Provide more value for sponsors
How Measure?
social impressions,
social mentions
14. Introduction – Social Media Goals
Goal: Provide excellent customer support
How Measure?
support tickets resolved,
mentions responded to
15. Introduction – Social Media Goals
Goal: Enhance the participant experience
How Measure?
feedback items, % of
return attendees
16. Introduction – Social Media Goals
Goal: Build community
How Measure?
likes/follows, visits,
number of posts
17. Introduction – Social Media Goals
Goal: Build / strengthen brand
How Measure?
mentions, influencers
identified, hashtag uses
18. Evaluate – Whose Job Is It?
Questions to Consider
Who will be managing the accounts?
What is the structure of the company?
What is the current, or desired relationship
with the customer?
What is the company looking
to get out of the social media
efforts?
21. Evaluate – Questions to Consider
What is the current, or desired
relationship with the customer?
22. Evaluate – Questions to Consider
What is the company looking to get out of
the social media efforts?
23. Activity
5 different accounts per platform
vs
1 account
-Brainstorm what the accounts would be
-Convince me, convince yourself – both sides
24. Content Strategy
Examples of different strategic choices
•Engagement
•Build your networks
•Make multi-media content your goal
•Keywords
and more…..
28. Content Strategy
Tips to consider:
•Target Appropriately
•Take Inventory
•Create Themes
•Sell Softly
•Think Visually
•Give People a Reason to Follow or
Like
•Continuously Measure
29. Content Calendar
Determine Your Goals
Select Your Messages
Choose Your Platform
Implement Your Strategy
Test and Measure
Refine
52. Actionable Ideas - Pinterest
Arlington
• Our Parks
• Events
• In the News
• Recreation Center
•Golf
•Tennis
•Youth and Adult Athletics
•Nature Preserves
•Rentals
•Community Involvement
•In the Industry
53. Spokane
• Outdoorsy
• Childs Play
• Skaters Gonna Skate
Actionable Ideas - Pinterest
•Adventures in Day
Dreams
•Carousels
•Scenes of Spokane
•In the Park
•Your Other Kids
•Motivation
•Crafty
54.
55.
56. Actionable Ideas – Showcase your
Employees
• Share their success stories via FB
• Interview them for YouTube
• Showcase their favorite park and/or memory at a
park
• What causes/non profits are your employees involved
in?
•Cool events that take place at
your company picnics?
57. Actionable Ideas
• Find your go-to resource for solid information
and re-post/share their info. Find 1-3 that you
cycle through regularly.
• Find other parks in other states and see what
they’re doing. Copy.
•Regularly comment on
other local business
Facebook pages