This document discusses how social media, such as Facebook, Twitter, and YouTube, can help health clubs with client retention, lead generation, and return on investment. It proposes a social media marketing campaign that includes regularly posting content to platforms like Facebook, Twitter, and a YouTube channel to engage customers and prospects. The campaign aims to increase the gym's online visibility and presence where customers are already spending time in order to drive more memberships and referrals.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Key Takeaways:
1. How to Monetize Your Marketing Efforts on Facebook
2. How to Use LinkedIn to Make Money
3. How to Turn Your Twitter Tweets Into Dollars
4. How to Make Money Using YouTube
5. How to Pin Your Way to Increased Revenue
6. How to Use Instagram to Earn Money
7. Other Ways to Monetize Social Media
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
An overview of the social media used at the USF Alumni Association and goals for improvement. This was a project I completed for my "Social Media in Mass Communications" course at the University of South Florida in Fall of 2014.
Getting Started Socially, for Hospitality ProfessionalsLauren Teague
Social media strategy introduction for Hospitality & HFTP Professionals. Originally presented at the HFTP First Coast June 2012 meeting in Jacksonville, Florida
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Key Takeaways:
1. How to Monetize Your Marketing Efforts on Facebook
2. How to Use LinkedIn to Make Money
3. How to Turn Your Twitter Tweets Into Dollars
4. How to Make Money Using YouTube
5. How to Pin Your Way to Increased Revenue
6. How to Use Instagram to Earn Money
7. Other Ways to Monetize Social Media
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
An overview of the social media used at the USF Alumni Association and goals for improvement. This was a project I completed for my "Social Media in Mass Communications" course at the University of South Florida in Fall of 2014.
Getting Started Socially, for Hospitality ProfessionalsLauren Teague
Social media strategy introduction for Hospitality & HFTP Professionals. Originally presented at the HFTP First Coast June 2012 meeting in Jacksonville, Florida
Frustrated by the newest Facebook Algorithm change? Don't know what to do about it and feel like you should maybe abandon Facebook forever? I feel your pain and I do think it's time for an adjustment in how we approach Facebook Marketing. Here is what to do about it.
Social media for business www.mintsocialmedia.comKabir Shaikh
Its a presentation created by Mint Social Media, Pune (India), to help people understand how social media can be used by small nad medium enterprises to grow their business and brand.
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In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Nonprofit Insights: Engaging Volunteers on FacebookVolunteerMatch
With all the buzz recently about Facebook and organic reach, one question remains: How useful is Facebook for nonprofit engagement? Can nonprofits build support on Facebook? How??
Join John Haydon, nonprofit marketing expert and author of "Facebook Marketing for Dummies," for a Nonprofit Insights webinar focused on de-mystifying the process of engaging supporters on Facebook. John walks us through today's version of the popular social network, and provides concrete strategies for how our nonprofit organizations can connect with potential supporters and build real relationships with volunteers that can exist online, offline, and wherever we need them.
Similar to Advecor Social Media Service Overview (20)
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
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JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
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Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. WHY SOCIAL MEDIA?
• Facebook is the number one online destination beating out search engines such as Google, Bing, and Yahoo.
• If Facebook were a country it would be the 3rd largest in the world
• The average Facebook user spends 55 minutes a day on the network.
• Over half of all Americans use Facebook.
• 33% of Twitter users share opinions about products or companies.
• 37% of Twitter users are more likely to purchase your product if they have subscribed to your tweets.
• YouTube is the 2nd largest search engine in the world
• 100 plus hours of video are uploaded to Youtube every 4 minutes
• Source: SocialMediaexplorer.com
4. CLIENT RETENTION
• “What is out of sight is out of mind.” You need to be where
your clients are, period.
• Facebook posts will help to motivate your members to get to
the gym and to eat healthy. As long as they maintain a healthy
mindset, they will remain members of your club.
• An online community provides your members with a chance
to voice their opinion and be heard. Think of social media as
an additional customer service line.
5. LEAD GENERATION
• Increasing your online visibility is extremely important for lead generation. If you are not where
customers are looking then you just missed an opportunity to sign up a new member.
• When club members join your Facebook fan page and begin leaving comments on the page, their
friends will see these messages and will become interested in a membership as well.
• Member referrals carry much more weight than any type of advertising. Social media provides an
easy medium for a referral program.
• Up-selling is also a huge benefit of social media. The conversation we foster around group fitness
classes and personal training encourages members to give it a try.
6. 4 ELEMENTS OF A SOCIAL
MEDIA CAMPAIGN
• Construction and management of a Facebook fan page.
• Construction and management of a Twitter account.
• Construction and management of a Youtube channel.
• Article creation and submission to Hubpages.
7. FACEBOOK
• Update the page 3-5 times daily with fitness tips, weight loss strategies, healthy recipes, fitness class
schedules, referral promos, fitness-related videos, and motivational quotes.
• We receive an email any time a comment is left on your Facebook page allowing us to respond to
that comment immediately.
• Addition of a Youtube and Twitter application which allows for stored videos on your page along
with a direct link over to your Twitter account.
• Day of the week special posts include: Motivational Monday, Nutritional Wednesday, and Fitness
Friday
• We post once a day on Saturday and Sunday
• Our goal is to have your Facebook page become a secondary website for your club.
8. Advecor offers a
complimentary email blast
along with a sweepstakes to
launch your campaign.
The goal is to engage your
fans. Facebook’s algorithm
is such that the more
people comment on a
post, the more impressions
they will give that post on
the home feed to those
fans and those fan’s friends.
A status update can go
“viral” in terms of Facebook
if a large number of people
comment or “like” the post.
9. This discussion did several things. The
high volume of responses led to over
1400 impressions! It also led to a
revised fitness schedule at Gold’s Gym
Fullerton. Members commented on
their favorite classes and schedules, then
adjustments were made to cater to
their liking. In addition posts of this
nature generate interest among non-
members to join the club. Nobody
wants to miss a fun fitness class and the
community discussion afterwards.
The Online Marketing Summit
conference just taught us how to
encourage our audience to speak
more frequently about themselves.
The more excitement we can create
for your members to tell their
personal story of strength, the more
success we will have marketing these
pages, retaining members of your
club, and referring new members.
10. Providing informative and practical
information is most important. We
want your members to see a direct
benefit from the fitness tips that we
provide. This is what brings them
back to the page after an initial visit.
We help your members
recognize and reaffirm that
they feel good, happy,
healthy, and confident
because they workout
consistently.
11. TWITTER
• Update your account 3-5 times daily with fitness tips, healthy
recipes, and weight loss strategies.
• Main focus of Twitter is to create dialogue in the community.
• Unprecedented growth of 30-40 new Twitter followers daily in
your first month. This equates to over a thousand followers in
four weeks! (average Twitter user has under 200 followers)
• Twitter
is a great source for sending traffic to your Facebook
fan page.
12. A large Twitter following means
you are guaranteed great
visibility. This translates to more
inquires about memberships.
13. Local organizations and businesses
really embrace each other on
Twitter as it is easier to
communicate directly with one
another compared to Facebook.
14. YOUTUBE
• We offer the service of editing up to three videos a month to upload to your YouTube channel.
• Video editing consists of adding captions, background music, and visual effects
15. YOUTUBE
• We offer the service of editing up to three videos a month to upload to your YouTube channel.
• Video editing consists of adding captions, background music, and visual effects
16. HUBPAGES
• Onecarefully crafted and completely unique article submitted
to Hubpages per month.
• Articlewill be SEO friendly and will link to your Facebook,
Twitter, Youtube, and club website.
• Article will ensure a positive review of your club as a search
result
17. A Hubpage article
will ensure that your
club has a positive,
accurate, and detailed
review of its
amenities. It will be
SEO friendly and
optimized to be a
top search result.
Links at the bottom
of the article will
direct traffic to your
Facebook, Twitter,
Youtube, and club
website.
18. RETURN ON INVESTMENT
• Limited expenses compared with
traditional marketing mediums
• Use social networking sites to cross
market one another
• Member retention
• Lead generation
• Dramatically increase brand visibility
19. ADDITIONAL SERVICES OFFERED
• Facebook Advertising (extreme online demographic
advertising)
• Facebook Places Campaign
• Management of an additional social networking site
(Flickr, Yelp, or Digg)
20. FACEBOOK
ADVERTISING
• Extreme targeting based on the following demographics (age,
gender, location, martial status, education, interests/hobbies,
social connections, and more!
• Average costs per click or lead is close to a dollar ( on avg.
one dollar gets you a targeted lead!)
• Choice to pay per click or per one thousand impressions (cpc
is best used for results advertising while cpm for creating
awareness)
22. FACEBOOK PLACES
• Facebook Places is a check in service similar to Foursquare
• Gym members can use their smart phone to “virtually” check into your gym’s location
• Every check in becomes a status update on their Facebook profile
• The average Facebook user has 130 Facebook friends.
• Each check in becomes not just an advertisement for your club but a member referral to all 130
Facebook friends
• Health Club industry is the best industry to implement a Facebook Places campaign because gym
goers take pride in telling their friends that they are at the gym.
23. Example of status update via Facebook
Places. When I checked into PF Changes... I
referred this restaurant to all my Facebook
friends.
Facebook Places has such great potential
that The University of Kentucky began
placing large wooden blue check in icons
around their campus. Students are
encouraged to “check into” the different
locations. The campaign has worked to
increase the number of high school
students applying to the university for
college.
24. ADDITIONAL SOCIAL MEDIA ACCOUNT
MANAGEMENT
• Youtell us if there is another social networking account
you would like for us to manage and we will do so!
25. WHAT IT TAKES TO RUN A SUCCESSFUL
CAMPAIGN
• Need to provide pictures and or photos to use for profile
pictures
• Addition of social networking buttons to your company
website
• Use of ad cards, banners, business cards, email, and word of
mouth to encourage members to join your gym online
• Ability to provide gym giveaways and or other incentives for
members to become social online
• Willingness to keep Advecor informed of gym news, current
promotions, and any changes to fitness classes, hours of
operation, and the like.