Brian Johnson provides us with an update about Pinterest's latest features to help you marketing your business and brand

1. Pinterest
Update
Digital Innovator Summit
Brian Johnson
May 17, 2018

2. Pinterest is the visual
discovery engine that
helps you find and do
what you love.
98% of Pinners report trying
new things they find on Pinterest.

3. People use Pinterest
when they’re
actively considering
what to do or buy
next.
90% say Pinterest gives them ideas for
what products to purchase.

4. They come when
they’re undecided…
97% of searches on
Pinterest
are unbranded.

5. and then start
making decisions.
I want to
redo my
kitchen
This tile
is fun
Maybe I’ll
paint the
island
I love
these
lights

6. Today, 42 million people
on Pinterest are interested
in home and garden ideas.

7. Be there
when it matters.
In a study, Pinners had a 40%
larger basket spend than
people who didn’t see Pins.
And they converted faster!

8. Shopping +
Commerce

9. Shopping is a series
of decisions, not just
that final click
9
Decide
Discover
Decide
Inspire
Do

10. Pinterest guides people through
the shopping process
10
88%
of Pinners use
Pinterest to discover
new ideas1
70%
of Pinners search,
save or click2
87%
of Pinners purchased
something because of
Pinterest1
1. Millward Brown Pinterest consumer study, 2015 | 2. Internal data, 2016

11. 40% of Pinners use Pinterest while in the store
11
Place an item into context: Look up how to
use the product before buying
Gain Inspiration: About what to do
with something they’re seeing
Shopping list: Remind them what they’re
looking for- with recipes in particular
Source: Colloquial Insights

12. Innovation
12

13. 13Add your footer/source here
Online Sales
Move consumers more efficiently
from discovery to action (purchase)

14. 14Add your footer/source here
Online Sales
Move consumers more efficiently
from discovery to action (purchase)

15. Building Basket
Help retailers drive larger basket
sizes via recipes with functionality
that maps recipes to SKUs
15Add your footer/source here

16. Promotions
Enable national or retailer specific
promotions on Pinterest
16Add your footer/source here

17. 17
Promotions
Enable national or retailer specific
promotions on Pinterest

18. Driving Brand
Engagement
Building experiences between digital and
the real world (in-store or elsewhere)
18Add your footer/source here

19. 19Add your footer/source here
Driving Brand
Engagement
Building experiences between digital and
the real world (in-store or elsewhere)

20. Wrap Up
20

21. 21
Ryan
32 / Musician / San Francisco, CA
People like Ryan, who used
Pinterest to find his perfect
fall jacket

22. 22
When I get dressed
and the wardrobe comes
together and I've got it on,
I look in the mirror. At its
best, I think, ‘Perfect. This
is me. I'm representing
myself.’ I can just go and
be comfortable in my own
skin and not have to worry
about what people are
thinking about what
I'm wearing.

23. © Copyright, All Rights Reserved Pinterest Inc. 2017

24. Discover solution
on Pinterest
Click to add products to
Walmart cart
Checkout with preferred
fulfillment (delivery or pick-up)
Accelerating the path to purchase

25. 2
5
Pincodes drive to branded Pins and/or
boards providing inspiration & ideas
Pincode analyzed by
Pinterest Lens
Shopper uses Pinterest Lens to scan
PinCodes from in-store displays or on-pack
Baker’s Kit utilizes PinCodes to inspire people in-
store & on-pack with “next level” ideas & recipes

27. confidential
27
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