a head to toe guide on accurately depicting women in industrial and construction settings in the media

1. A WISE Guide to safety marketing images featuring women
Hard hat should be of proper size and
aligned on the head, not lopsided.
Hard hat should fit over the hair and
forehead, do not tip the hard hat back or to
the side.
Eyewear should be modern and appropriate
for the setting. i.e.: goggles if near
substances that could splash.
Footwear should be appropriate to the
setting. Most industrial sites require closed-
toe shoes. No high-heeled or open-toe
shoes!
Although some workplaces may allow work
shoes that look a lot like typical street shoes,
it may be best to err on the side of safety and
ensure models are wearing boots.
Clothing should be appropriate for the setting.
Most workplaces require long pants and a shirt
with sleeve. Polo shirts, crew neck tops, and
button-down tops are typical of industrial
settings.
Loose jewelry and loose clothing should be
avoided.
Safety vests should fit and not be obviously
baggy or oversized.