Business intelligence Conference Jean-Antoine Moreau

Business intelligence
Conference - Study : Jean-Antoine Moreau (Engineer - Lecturer)

Economic intelligence

BenchMarketing

Networking

http://www.jean-antoine-moreau.fr.nf
Mobile Website http://jeanantoine.moreau.free.fr JAM 5
© Jean-Antoine Moreau
copying and reproduction prohibited
Managing my copyright ADAGP.
technological survey
is part of economic
intelligence.

the economic intelligence
makes it possible to
conquer new markets.

• It will take into account the competitiveness.
• It take into account the societal, the signals
emitted by the social body (the society): these
are its future needs.

The economic intelligence
• It will take into account the geo-political and
geo-economy.
• It take into account the continuous analysis of
the competition.

social developments
finance
technology
•the needs of the markets
•customer
•expectations

•the needs of the markets
•customer
•expectations
business strategy

Economic Intelligence is also the
technological survey, including:
collect, treat, processing and storing
the information and all pertinent
signals.

Those informations are going allow the performances
improvement.

Those informations are
going to improve the
product range.

Those informations are
going to improve the
service range.

• The economic survey
• The monitoring of the technological
developments
• The technological scanning

• The economic survey
• The monitoring of the technological developments
• The technological scanning
• It’s a transfert from outside of the company
(entreprise, private corporation contractor, business)
to inside the company.

It’s a tool for the working day.

It’s a inportant tool for a company
to Improve its performances

The economic understanding

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•Technology
•Legal
•Financial
•Military
•Economic
•Law
•political process
•Social
•Strategy
• …

It’s necessary to observe and to analyse the markets, and the
significant behaviours of the competition.
– To get information
– To treat those information (specific information processing)
– To use them for the creation of the new services, or news products
– To increase the turnover
– To increase the profit

The new economic revolution comes now
It is based on the information and the knowledge

• business globally
• the internationalization of exchanges
• the internationalization of trade
• international politics
• international economic politics
Impose to the economic actors to be proactive
They must use the economic intelligence to define their
strategy.

Strategy

•Where i am going?
•How should I do?
•With who?
•When ?
•Why ?

• The business intelligence
• The competition intelligence
• The economic intelligence
• Research actions
• Development actions
• Information processing
• Distribution process
are composed of
Informations for
economic actors
economic stakeholders

Information
actors
stakeholders
Strategy

• It’s an offensive management of the
strategic information.

competition
compete economic
competitive survey
strategy survey
commercial survey

• one should take the optimal decision.
• one must understand the reality of the
economic implementation of each
information.

• One should take into account :
– the flow and the knowledge volume
– the cost on the research and development
– the internationalization of the industrial
developments

• The scientists, the technical and technologic
activities are now strategic.

• They become more important with the
growth of the international competition.

The technological survey
The technological monitoring

• This activity allow to a company, one enterprise,
to follow the evolution of the technological
experiences .
 The technologic evolution
 The technologic improvement

• It’s make up with the set and the collection
of information :
»Collected,
»Analyzed,
»Selected,
»Distributed.

Information
Technical Economic Scientist Financial Trade
To win
new Markets

Technological survey
to discover to make emerged
Strategic elementsinformations
new products
new services
To increase the results
To increase the profit (the sales turnover)

• The economic globalization impose a new
strategy to defend:
– The company’s interests
– The enterprise's interest
– The investor's interest
– The state’s interests

The steps of the technological survey

First step
Acquisition (to get) the information

Second step
Transmit the structured information

In third
Classify the information

fourthly
Store the
information

Fifthly
synthesis

Sixth step
Distribution, Diffusion

seventhly
Using the good information

Use cases
To inquire
• Technology
• Marketing
• Financial
• Production
• Trade
• Market
• Strategy
• Research
• Methodology

Use cases
To inquire
• Technology
• Marketing
• Financial
• Production
• Trade
• Market
• Strategy
• Research
• Methodology
competition

Each department of the company contribute
Top management
Research
finance marketing
Product
Sale
Worked together
Tradition, culture, cultivation of
the company, firm, business

technological scanning
To help to take a …
To help to permit the
decision
Competition analysis
Technology analysis
Strategy analysis
Product analysis
Market analysis

economic and technological
intelligence activities
Technologic survey
value engineering
value analysis
business intelligence
To prepare the
economic changes
To adapt the company
to the new business

Using the
benchmarking

Using the benchmarking
of the potential of my
competitors

of the potential of the
technology

of the market’s potential

of the potential of my
collaborators

• Collect,
• Select,
• Treat,
• Processing,
• Diffuse,
• Distribute.
technological scanning
Information
Products
Markets

customer
Marketing
Commercial
Supplier
Provider
distributorpurchaser
critical zone

Technology monitoring
Technology scanning
Research activities
factory
Process
Patents
normalisation
legal context

competitive intelligence
Price
competitors
Product
Service

social monitoring
corporate guidance
for the regulators.
tax regulations
of the Statecountry's economy
country's politic
human resources.
social resources.
legal context

The various players active in the fields of
Research & Development, and technological
innovation :
– Two kind:
• To wait the information
• To hunt the information

the various fields of technical intelligence
and technical survey
 possible alternatives :
– warrior approach.
• Offensive situation
• Patent war
– Offensive
• high technicality
• Expertise
– Active
– Reactive
• Opportunities
– Standing around

the various fields of technical intelligence
and technical survey
possible alternatives :
– warrior approach.
• Offensive situation
• Patent war
– Offensive
• high technicality
• Expertise
– Active
– Reactive
• Opportunities
– Standing around

What’ s a leader in technical intelligence and technical survey ?

The leader is able to :
• Make and follow a information’s networking
• Locate at the information source
• Develop information sheets
• Follow the quality responds
• Control strategic information
• Informed
• Manage a budget.

The leader is able to define the good strategy

leader in technical intelligence and technical survey
He must have a good
communication

leader in technical intelligence and technical survey
He must have a good
•preliminary analysis
•cost-effectiveness analysis
•Impact analysis

the aim: to win.
just one goal in view - to win the economic championship

to obtain further information for
policy development
 narrative information, information in a form as text
 Desk-work
 Newspaper
 Magazine
 Publication
 Patents
 Data bank
 Scientist
 Technology
 Technological
 financial
 Firm information
 Photograph
 Data marketing
 Reverse engineering
 Joint-ventures
 Reporting for shareholder

to obtain further information for
policy development
 Information from expert
 Information from
 Trade
 Exhibition
 Information from
 Client
 Customer
 Supplier

to make the information alive

to make their information more attractive.

It’s necessary to build a network with the principal source and
secondary sources.
Each branch is the path for a specific information

Business intelligence
Economic intelligence
tools used
memory
networking Compilation and acquisition
information necessary or useful
pertinent information
Information processing

You can also opt for
The dynamic analysis

Allow to any person
to get good
information in the
good time, to
respond at the
business need.

The dynamic analysis
The dynamic analysis is a synthesis, an overview on :
• Product,
• Competitor,
• Market,
• Regulation,
• Regulation rules,
• Tendency,
• Social environment,
• Industrial relations.

• The dynamic analysis
– must allow for rapid response
– is intended to help in decision-making
– prepare and participate in decision-making

the right information,
the right time,
the right person,

the right information,
the right time,
the right person,
the right question to ask,
the desirable behaviour for the future .

The decision maker

• The decision maker defines and Initiates the
process and the cycles of
• tactical information
• the strategic traffic of the information.
 set up a strategic and high-quality
information data base.

Business intelligence
Economic intelligence
– are acts of sovereignty for a company,
enterprise, firm.
– are exercises of sovereignty for a company, …

to obtain information about a company
• its customer file
• supplier documentation
• monitoring of the providers
• product characteristics
• industrial register
• data base
• Marketing information
• Trade information
• Purchase information

Expertise
• Reporting for each mission
• Study
• Analyze
• Expertise
• Valuation
• Audit

• The most dynamic and competitive economy
• The most dynamic and competitive country
have developed and improves a
Business Intelligence System

To grow in market share

• For the understanding of the business
functioning
• One can use the systemic analysis

Partenership
• One can implement an partnership between the
state, and firms, companies, and also citizen,
population.
New behaviours
Social
Politics
Economic

• That involve, that imply for each new product, for
new service :
– Technology survey,
– Commercial survey,
– Appropriation the technology used,
– Products and services improvement,
– New product or service creation,
– To manufacture, to make, for responding at future
needs of the market (national and international).

The basic and applied research
must be also used
• To improve the industrial process
• To reduce the cost
• To reduce the life cycle of new products,
• To get a better quality
• To increase the services offered
• To improve the product offering

The researcher would become productive
the quality of the results

The basic and applied research
will are integrated
in the economic process.

The economic and social dynamics
knowledge development
The pragmatic and efficient use of the knowledge

Create a partnership
between firms,
between companies and the state
An suitable organisation
• Scientist
• Technology
• Marketing information
• Trade information
• Social information
• Political information
• Economic information
• foreign trade information
• Competitive information

Create a partnership
between citizens and enterprises
• To work in a group,
– and work with a group too.
• To share information
• To get a conquering philosophy
• To want to take part
• To want to learn
• To advance their knowledge

• using a professional attitude
• using communication
• having an interest in his job

using a professional attitude
using communication
having an interest in his job
To get a true and complete information
To get the strategic information

• The enterprise have to provide the resources :
– to follow the technologies used in other country
– to find the market’s needs

• The enterprise have to provide the resources :
– to follow the technologies used in other country
– to find the market’s needs
The enterprise and the state too.

Method
• efficient use of
– Publications by competitors
– Data base
– Competitor’s patents of inventions
– Patent’s registration
– Exhibition visits

Define the process
How to prepare an industrial mission ?

• Using
– Links between the power stations of foreign trade and
the industrial companies or the service companies
– Information in publication
– Production Data Base
– Product's exhibition
– New service's exhibition
– Industrial mission
– Scientifical mission
– Industrial property
– Trainee deployed in others countries

Define the process
How to examine the competitors product ?

Define the process
How to use the reverse-engineering ?

The economic war and the
trade are only two different
means to arrive at the same
goal …

to get what one wishes.

• Each company has its own objectives
• Each company must obtain informations of
its markets

• Each country must obtain an organization
which enables to follow the market’s
segments.

Each country
Each company
Must use the lobbying

Lobbying
• Between states
• Between states and companies, firms, enterprises,
factories
• Between companies, firms, enterprises, factories

Lobbying
• to have a trade policy
• to have an offensive national trade policy

Economic Security

Economic Security
• One must reinforce the industrial fabric
• One must give a response at the competitive
attack

Economic Security
• It’s also the defence of the economic’s interest.
• It’s also the defence of the economic’s knowledge.
• It’s also the defence of the national interest.

Economic Security
The development of a methodology for support the
economic enquiries, the scientific enquiries,
technical enquiries.

The Economic Security
Needs :
– Economists,
– Scientists,
– Engineers.

• How many jobs are lost because of lack of anticipation
– To anticipate, one must get the strategic information
– To anticipate, one must create an adaptable environment
• One must get the determination to create the best
products and services

• For each new law
• For each new regulation

• For each new law
• For each new Regulation
• For each regulatory
• Impact Assessment
• Impact survey
One must make

specific technological
area
technology gap
Technological
complement
zone of
competitiveness
New technology
area

• The firms must protect themselves against the
risk of :
– wiretapping,
– phone listening service,
– hacking and the interception of communications ou
network.
– practice of manipulating
– scattered, unfocused, disorganized in information
diffusion
– poor management
– unsuitable costs

Technological survey
Monitor technological developments
Technological monitoring
Competitor survey
Trade monitoring
Patent analyses
Scientific analyses.
Asking to data base
Global studies
Market investigation
Market study
Market research

Using the operational intelligence

• Analyse the specific need
• Explore and assess the potentials
• Creating the specification
• Define the investigation area

Decision criteria for strategic choices
financial asset
structural
matching asset
Retail assets
Business asset
technological
assets

• to prevent
• to detect
• threats
• opportunities

To win new markets on a
global scale

To create new jobs

The world is yours, take it. Don’t be afraid. Go !

Business intelligence Conference Jean-Antoine Moreau

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