Social Media for Small Business - Facebook and YouTube

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Social Media for Small Business - Facebook and YouTube

  1. 1. © 2011 Nautic Studios LLC<br />
  2. 2. Why Use Facebook?<br />More than 750 million active users (July 2011)<br />50% of active users log on to Facebook in any given day (July 2011)<br />Popular with all age groups<br />It allows for two way communication with customers<br />It allows customers to endorse your brand<br />
  3. 3. Basics<br />Profiles are for people<br />Groups are for collaboration<br />Pages are for businesses, organizations, public figures and interests<br />
  4. 4. Groups<br />Have members<br />Membership can be restricted (open, closed, secret)<br />Allow mass messaging<br />
  5. 5. Pages<br />Public accessible<br />Custom URL (>25 fans)<br />Tabs and Applications<br />Website Integration<br />Page updates<br />Metrics<br />Target based on location and language<br />
  6. 6. Edge Rank<br />Content should be engaging<br />The goal is to generate conversation<br />
  7. 7. Custom Facebook Tabs<br />
  8. 8. Best Practices<br />Respond promptly<br />Post often<br />Focus on generating conversation<br />Monitor Metrics<br />Always remain positive<br />Never delete negative message<br />
  9. 9. YouTube Best Practices<br />Customize your YouTube channel<br />Provide your contact information, a link to your site, and a description of what your channel is about<br />Choose an appropriate username<br />Add subtitles (use auto-captioning)<br />Add tags<br />Create a clear description<br />Have a call to action<br />Keep your videos short<br />Monitor comments<br />
  10. 10. Sharing<br />Share your videos on other social media sites<br />Link to your YouTube channel from your website<br />Embed videos in your website or blog<br />
  11. 11. Possible Uses<br />Record live presentations and events<br />Interview experts<br />Create how to videos<br />Answer common questions<br />Share tips<br />Hold video contents<br />Give virtual tours<br />Product demonstrations<br />Testimonials<br />
  12. 12.
  13. 13. Rules of Engagement<br />Listen and respond promptly to customers<br />Never delete negative feedback<br />Be honest and sincere<br />Remain active<br />

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