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Social Media Training #SMtraining June 30, 2011
© Ontario Real Estate Association Social Media Training Outline Social Media Overview (1 hour)  Facebook Profiles versus Pages  Understanding Twitter  Networking on LinkedIn OREA’s Social Media Presence
© Ontario Real Estate Association Social Media Training Outline Hands-On Workshop (1.5 hours) Setting Up Facebook Profiles and Pages Creating a Twitter Account, Tweeting, Following, Retweeting, Hashtags, Lists Optimizing your LinkedIn Page, Growing Your Network, Using Groups Using Hootsuite to Manage Multiple Social Media Profiles (if time permits)
Facebook The World is Obsessed with Facebook: http://bit.ly/j0mUUv Why?  Advantages: Branding, Engagement, Drive website Traffic, Reputation Management, New Member Acquisition, Access to Social World, Viral Effect, Feedback Mechanism © Ontario Real Estate Association
Facebook Profile versus Page © Ontario Real Estate Association Page ,[object Object],Profile ,[object Object],[object Object]
Facebook Profile Individual Users Put your “Face” on Facebook Your name, picture, video of your kids, etc. Post updates, videos, pictures Send messages, write on walls, and socialize Should NOT be used as your business page (limit reach) © Ontario Real Estate Association
Facebook Page (Workplace) Designed for self-promotion, your FB Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor.  Provide useful information, links to articles and blog posts, images and video — anything that creates perceived value.  All status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients. Analytics tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life.  With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses. © Ontario Real Estate Association
Facebook Page Once you create a PROFILE, you can use that account to create a Facebook Business Fan Page Post events, videos, photos, specials, promotions Encourage your fans to “like” you Post testimonials Spread the word about your business stories © Ontario Real Estate Association
Importance of Facebook Pages Get your business to show up high in search engine positions as Facebook is a very popular website Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page © Ontario Real Estate Association
Types of Facebook pages  © Ontario Real Estate Association http://www.facebook.com/pages/create.php
Discover Facebook Pages http://www.facebook.com/pages/ © Ontario Real Estate Association
Facebook Page Tips & Benefits ,[object Object]
Good analytics on engagementIntegrate with other activities Add “Like” box to website or blog Add Twitter tab Keep your Wall open Your turf Interaction puts you in front of users’ networks ,[object Object]
Highlight activity Facebook’s photo tools (get permission!)
Integrate with blog, Twitter, website
Link to news
Encourage responses and feedbackParticipate several times per day Understand timeline flow © Ontario Real Estate Association
Measuring Facebook Effectiveness Facebook Analytics Dashboard “Insights” section of Fan Page; “See all” Interactions tab Recent posts, the dates and times they were posted, how many impressions each received, and the amount of feedback per impression Post quality: feedback per impression Activity: impressions over time Engagement: feedback between posts © Ontario Real Estate Association
Understanding Twitter From Inception: Allows you to answer the question: 	“What are you doing?” in 140 characters “Tweet”  share information, comment, micro-blog, chat text-based posts of up to 140 characters displayed on the user's profile page.  Follow anyone you find interesting Allow prospects to follow you Virtual “in-person” gathering © Ontario Real Estate Association http://bit.ly/lT1qGq
How to use Twitter Hashtag (#) to track messages Use D or DM in first character followed by account name to send direct messages to someone Use RT @accountname followed by a quote to retweet someone © Ontario Real Estate Association
What to Tweet? Post Industry Tips Builds credibility Post Facts Re-Tweeting Part of the Social Community Other stories and articles Member tweets  Photos Partners and Sponsors Ask people questions  © Ontario Real Estate Association
Twitter Tips Keep you name as short as possible, easy to spell and remember Set expectations in your bio Purpose, how will be managed, content, response expectations Know your symbols @username = user will be identified that tagged D username= Direct message (only users who follow you) # = hashtag for event, news item RT @username = Retweet (repost to show agree or want to share their content) © Ontario Real Estate Association
Twitter Tips Show you care in your profile (picture, background, bio) Post several times a day Most Twitter users only look at the conversation happening in last few minutes Share news-worthy links, content, blog Be a resource. Listen, answer questions, give feedback.  Showcase your activities Be a connector. By being there and following members who are there, you are connecting the members to each other. Quality content is the primary reason people will follow you on Twitter Surprise them Make it easy to Retweet  © Ontario Real Estate Association
Harvesting Followers Every follower is potentially a real and meaningful connection If a Twitter user has jumped on board as a follower, make it a point to reach out @apersonallevel at least once Review recent posts Determine how you can make the most relevant connection © Ontario Real Estate Association
Retweets Retweeting important news When they Retweet, their network of followers will see the post as well The exponential power of Twitter in reaching large masses of people becomes clearer when you consider the power of retweeting © Ontario Real Estate Association
Twitter Tools © Ontario Real Estate Association Tweetdeck: Desktop version of Twitter Hootsuite: Manage Multiple Accounts Hashtags.org: Track hashtag statistics SproutSocial: Manage Multiple Accounts Klout: Discover your influence Twittercounter: stats site
Measuring Effectiveness Is anybody paying attention to what you’re saying on Twitter? Number of followers = reach Retweets = endorsement of message @ Replies = engagement (sentiment?) Visits from links to posted in Tweets = acting on your Tweets © Ontario Real Estate Association
LinkedIn Business-oriented social networking site mainly used for professional networking. Uses: Build and sustain network Become a subject matter expert Drive website traffic Recruiting Keep in touch http://www.youtube.com/watch?feature=player_profilepage&v=AIrC2ZzJToA © Ontario Real Estate Association
LinkedIn Tips http://www.youtube.com/watch?v=JNl9RVrXLhM Complete profile Photo, links, summary, specialities Unique URL Add applications Website – edit name (SEO) Edit your HEADLINE (enhance search) Know why you want to network Stay in touch with people who really know you Connections with people you don’t know but with whom you have something in common Connections for seeing, being visible and helping people connect
LinkedIn Tips 3.     Personalize your invitations 4.     Promote your activity, invite engagement Join relevant groups Find group members Search groups for relevant conversations Offer help and resources Showcase expertise, information Raise awareness for events, content, etc. © Ontario Real Estate Association
Extra LinkedIn Tips Answer questions in Questions and Answers: show expertise without a hint of self-promotion. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you. Use the search feature to find people by company, industry and city Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Post your presentations on your profile using a presentation application (slideshare).  Find members and prospects through connections. Link to articles and content posted elsewhere, with a summary of why it’s valuable © Ontario Real Estate Association
© Ontario Real Estate Association
Measuring Effectiveness Measure Weekly log Who’s viewed your profile Participation in groups LinkedIn Map http://www.youtube.com/watch?v=PC99Nw2JX8w&NR=1 © Ontario Real Estate Association
OREA Social Media Presence Blogs:www.oreablog.comwww.homeownershipmatters.ca
Facebook Government Relations – www.facebook.com/oreagr Ontario Commercial Council - www.facebook.com/oreaocc Real Estate College –www.facebook.com/oreacollege Centre for Leadership Development –www.facebook.com/orealeadership OREA President – www.facebook.com/oreapres © Ontario Real Estate Association
Twitter Government Relations – www.twitter.com/oreagr Ontario Commercial Council – www.twitter.com/oreaocc OREA Centre for Leadership Development – www.twitter.com/orealeadership OREA President – www.twitter.com/oreapres © Ontario Real Estate Association
LinkedIn OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499 OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874 Centre for Leadership Development - http://www.linkedin.com/groups?mostPopular=&gid=1888725 © Ontario Real Estate Association
YouTube, FourSquare, Flickr YouTube: Government Relations – www.youtube.com/oreagr Foursquare: OREA - http://foursquare.com/venue/1390604 Flickr: Government Relations – www.flickr.com/oreagr © Ontario Real Estate Association
Hands-On Training © Ontario Real Estate Association
Facebook Set up a Facebook profile and/or page “Like” Post (video, picture, comment, link) Share Create an event Customize your URL Like a post in the OREA blog © Ontario Real Estate Association

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Social media bod training

  • 1. Social Media Training #SMtraining June 30, 2011
  • 2. © Ontario Real Estate Association Social Media Training Outline Social Media Overview (1 hour) Facebook Profiles versus Pages Understanding Twitter Networking on LinkedIn OREA’s Social Media Presence
  • 3. © Ontario Real Estate Association Social Media Training Outline Hands-On Workshop (1.5 hours) Setting Up Facebook Profiles and Pages Creating a Twitter Account, Tweeting, Following, Retweeting, Hashtags, Lists Optimizing your LinkedIn Page, Growing Your Network, Using Groups Using Hootsuite to Manage Multiple Social Media Profiles (if time permits)
  • 4. Facebook The World is Obsessed with Facebook: http://bit.ly/j0mUUv Why? Advantages: Branding, Engagement, Drive website Traffic, Reputation Management, New Member Acquisition, Access to Social World, Viral Effect, Feedback Mechanism © Ontario Real Estate Association
  • 5.
  • 6. Facebook Profile Individual Users Put your “Face” on Facebook Your name, picture, video of your kids, etc. Post updates, videos, pictures Send messages, write on walls, and socialize Should NOT be used as your business page (limit reach) © Ontario Real Estate Association
  • 7. Facebook Page (Workplace) Designed for self-promotion, your FB Page is a sort of mini-storefront. As such, use a friendly, casual, but professional demeanor. Provide useful information, links to articles and blog posts, images and video — anything that creates perceived value. All status updates appear in your fans’ news feeds (making it visible to all their friends), FB Pages can help attract new fans (customers) through existing clients. Analytics tools are provided and customization is available, allowing you to monitor your progress and bring your pages to life. With unlimited fans and multiple administrators possible, Pages becomes the best choice for businesses. © Ontario Real Estate Association
  • 8. Facebook Page Once you create a PROFILE, you can use that account to create a Facebook Business Fan Page Post events, videos, photos, specials, promotions Encourage your fans to “like” you Post testimonials Spread the word about your business stories © Ontario Real Estate Association
  • 9. Importance of Facebook Pages Get your business to show up high in search engine positions as Facebook is a very popular website Get unlimited “fans” for your Facebook Page, unlike the limit of 5,000 friends that regular Facebook Profile capped at Visible to visitors because Facebook users do not need to request to be a friend to view a Facebook Fan Page © Ontario Real Estate Association
  • 10. Types of Facebook pages © Ontario Real Estate Association http://www.facebook.com/pages/create.php
  • 11. Discover Facebook Pages http://www.facebook.com/pages/ © Ontario Real Estate Association
  • 12.
  • 13.
  • 14. Highlight activity Facebook’s photo tools (get permission!)
  • 15. Integrate with blog, Twitter, website
  • 17. Encourage responses and feedbackParticipate several times per day Understand timeline flow © Ontario Real Estate Association
  • 18. Measuring Facebook Effectiveness Facebook Analytics Dashboard “Insights” section of Fan Page; “See all” Interactions tab Recent posts, the dates and times they were posted, how many impressions each received, and the amount of feedback per impression Post quality: feedback per impression Activity: impressions over time Engagement: feedback between posts © Ontario Real Estate Association
  • 19. Understanding Twitter From Inception: Allows you to answer the question: “What are you doing?” in 140 characters “Tweet” share information, comment, micro-blog, chat text-based posts of up to 140 characters displayed on the user's profile page. Follow anyone you find interesting Allow prospects to follow you Virtual “in-person” gathering © Ontario Real Estate Association http://bit.ly/lT1qGq
  • 20. How to use Twitter Hashtag (#) to track messages Use D or DM in first character followed by account name to send direct messages to someone Use RT @accountname followed by a quote to retweet someone © Ontario Real Estate Association
  • 21. What to Tweet? Post Industry Tips Builds credibility Post Facts Re-Tweeting Part of the Social Community Other stories and articles Member tweets Photos Partners and Sponsors Ask people questions © Ontario Real Estate Association
  • 22. Twitter Tips Keep you name as short as possible, easy to spell and remember Set expectations in your bio Purpose, how will be managed, content, response expectations Know your symbols @username = user will be identified that tagged D username= Direct message (only users who follow you) # = hashtag for event, news item RT @username = Retweet (repost to show agree or want to share their content) © Ontario Real Estate Association
  • 23. Twitter Tips Show you care in your profile (picture, background, bio) Post several times a day Most Twitter users only look at the conversation happening in last few minutes Share news-worthy links, content, blog Be a resource. Listen, answer questions, give feedback. Showcase your activities Be a connector. By being there and following members who are there, you are connecting the members to each other. Quality content is the primary reason people will follow you on Twitter Surprise them Make it easy to Retweet © Ontario Real Estate Association
  • 24. Harvesting Followers Every follower is potentially a real and meaningful connection If a Twitter user has jumped on board as a follower, make it a point to reach out @apersonallevel at least once Review recent posts Determine how you can make the most relevant connection © Ontario Real Estate Association
  • 25. Retweets Retweeting important news When they Retweet, their network of followers will see the post as well The exponential power of Twitter in reaching large masses of people becomes clearer when you consider the power of retweeting © Ontario Real Estate Association
  • 26. Twitter Tools © Ontario Real Estate Association Tweetdeck: Desktop version of Twitter Hootsuite: Manage Multiple Accounts Hashtags.org: Track hashtag statistics SproutSocial: Manage Multiple Accounts Klout: Discover your influence Twittercounter: stats site
  • 27. Measuring Effectiveness Is anybody paying attention to what you’re saying on Twitter? Number of followers = reach Retweets = endorsement of message @ Replies = engagement (sentiment?) Visits from links to posted in Tweets = acting on your Tweets © Ontario Real Estate Association
  • 28. LinkedIn Business-oriented social networking site mainly used for professional networking. Uses: Build and sustain network Become a subject matter expert Drive website traffic Recruiting Keep in touch http://www.youtube.com/watch?feature=player_profilepage&v=AIrC2ZzJToA © Ontario Real Estate Association
  • 29. LinkedIn Tips http://www.youtube.com/watch?v=JNl9RVrXLhM Complete profile Photo, links, summary, specialities Unique URL Add applications Website – edit name (SEO) Edit your HEADLINE (enhance search) Know why you want to network Stay in touch with people who really know you Connections with people you don’t know but with whom you have something in common Connections for seeing, being visible and helping people connect
  • 30. LinkedIn Tips 3. Personalize your invitations 4. Promote your activity, invite engagement Join relevant groups Find group members Search groups for relevant conversations Offer help and resources Showcase expertise, information Raise awareness for events, content, etc. © Ontario Real Estate Association
  • 31. Extra LinkedIn Tips Answer questions in Questions and Answers: show expertise without a hint of self-promotion. Publish your LinkedIn URL on all your marketing collateral, including business cards, email signature, email newsletters, web sites and brochures, so prospects learn more about you. Use the search feature to find people by company, industry and city Use widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Post your presentations on your profile using a presentation application (slideshare). Find members and prospects through connections. Link to articles and content posted elsewhere, with a summary of why it’s valuable © Ontario Real Estate Association
  • 32. © Ontario Real Estate Association
  • 33. Measuring Effectiveness Measure Weekly log Who’s viewed your profile Participation in groups LinkedIn Map http://www.youtube.com/watch?v=PC99Nw2JX8w&NR=1 © Ontario Real Estate Association
  • 34. OREA Social Media Presence Blogs:www.oreablog.comwww.homeownershipmatters.ca
  • 35. Facebook Government Relations – www.facebook.com/oreagr Ontario Commercial Council - www.facebook.com/oreaocc Real Estate College –www.facebook.com/oreacollege Centre for Leadership Development –www.facebook.com/orealeadership OREA President – www.facebook.com/oreapres © Ontario Real Estate Association
  • 36. Twitter Government Relations – www.twitter.com/oreagr Ontario Commercial Council – www.twitter.com/oreaocc OREA Centre for Leadership Development – www.twitter.com/orealeadership OREA President – www.twitter.com/oreapres © Ontario Real Estate Association
  • 37. LinkedIn OREA - http://www.linkedin.com/groups?mostPopular=&gid=95499 OREA - http://www.linkedin.com/groups?mostPopular=&gid=87874 Centre for Leadership Development - http://www.linkedin.com/groups?mostPopular=&gid=1888725 © Ontario Real Estate Association
  • 38. YouTube, FourSquare, Flickr YouTube: Government Relations – www.youtube.com/oreagr Foursquare: OREA - http://foursquare.com/venue/1390604 Flickr: Government Relations – www.flickr.com/oreagr © Ontario Real Estate Association
  • 39. Hands-On Training © Ontario Real Estate Association
  • 40. Facebook Set up a Facebook profile and/or page “Like” Post (video, picture, comment, link) Share Create an event Customize your URL Like a post in the OREA blog © Ontario Real Estate Association
  • 41. Twitter #Smtraining  use Hashtag Follow DM  Direct Message RT (classic & new style) URL shorten  bit.ly Load an image Create a list Do a search Advanced search = search.twitter.com/advanced Tweet from the OREA blog © Ontario Real Estate Association
  • 42. LinkedIn Create a 100% complete profile personalize website names (SEO), summary, edit your professional headline (Search), etc. Create a customized URL Join and post in a group Ask for a recommendation Personalize the request Add an application (twitter, slideshare, etc.) Update your status Post a summary of an article (why it’s useful) Rearrange your sections (toggle & move) © Ontario Real Estate Association
  • 43. Hootsuite – Mobile & Desktop Manage Multiple Social Media Profiles www.hootsuite.com Schedule messages Monitor mentions Build Reports Message multiple networks Track results © Ontario Real Estate Association
  • 44. Thank you for attending #Smtraining © Ontario Real Estate Association

Editor's Notes

  1. BrandingCustomer engagementDrive website trafficReputation managementAccess to social worldViral EffectFeedback mechanism
  2. Laptop and smartphones
  3. http://www.smcitizens.com/2011/02/25/navigating-facebook-the-difference-between-profile-page-and-group/
  4. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets—this is known as following and subscribers are known as followers.
  5. http://www.youtube.com/watch?v=IzT3JVUGUzM