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How Social Media Can Help Enhance Your Business

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This document provides an overview of how social networking can help businesses and outlines the key points covered in a workshop about using social media for business purposes. The workshop goals are to introduce various social media applications, inspire integration of social media into marketing plans, and help attendees develop next steps. Popular social networking sites like Facebook, Twitter, YouTube and blogs are discussed. The interactive and interconnected nature of social media is explained, as well as best practices for content creation, networking, and measuring effectiveness.

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How Can Social Networking Help Enhance My Business?
Presented by: ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Developed by: ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Workshop Goals ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
What This Workshop Is Not: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Introductions ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
A World Online: Basics Before Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
What Is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
What Is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Why Do You Care? ,[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Who Uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Why Does Your Business Care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
What Is Social Media? Interconnected © 2011 Women, Work & Community
Social Media Is Interconnected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
What Is Social Media? Interactive © 2011 Women, Work & Community
Social Media Is Interactive ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
If You Build It, They Will Come? © 2011 Women, Work & Community
[object Object],© 2011 Women, Work & Community
Drive Your Content © 2011 Women, Work & Community
Stay Current ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Your Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Your Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
© 2011 Women, Work & Community
Netiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Social Media Exercise ,[object Object],© 2011 Women, Work & Community
Newsworthy Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
In-depth: Social Media Applications © 2011 Women, Work & Community
Facebook Business or Personal? © 2011 Women, Work & Community
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Facebook ,[object Object],© 2011 Women, Work & Community
Twitter ,[object Object],[object Object],© 2011 Women, Work & Community
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Twitter ,[object Object],© 2011 Women, Work & Community
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Blogging ,[object Object],© 2011 Women, Work & Community
Are You Out There? © 2011 Women, Work & Community
Can I Find You? © 2011 Women, Work & Community
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Media-Rich Tools & Technology © 2011 Women, Work & Community
Media-Rich Tools & Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Media-Rich Tools & Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Connecting to Traditional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Input: Receptive Use © 2011 Women, Work & Community
Social Media Scenarios ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Output: Find Your Voice! © 2011 Women, Work & Community
Your Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Wrap Up ,[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Thank You! ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community
Need More Help? ,[object Object],[object Object],[object Object],[object Object],© 2011 Women, Work & Community

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How Social Media Can Help Enhance Your Business

Editor's Notes

  1. Sources: http://www.dreamgrow.com/tag/facebook-market-share-2011/; http://www.businessinsider.com/chart-of-the-day-how-many-users-does-twitter-really-have-2011-3
  2. Sources: http://www.internetworldstats.com/am/us.htm, http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010/, http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/
  3. Source: http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx
  4. Sources: http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/, http://thenextweb.com/socialmedia/2010/09/21/evidence-that-social-media-really-does-drive-sales/
  5. Image from http://sivers.org/interactive-website, Derek Sivers 2007
  6. Source: http://geofflivingston.com/2011/02/20/civility-tonality-and-manners/ (Judith Martin, aka Miss Manners)
  7. Source: http://www.getrichslowly.org/blog/2011/01/22/blogging-a-demanding-task-with-few-rewards/
  8. Sources: http://www.socialmediaexaminer.com/ultimate-bloggers-guide-to-search-engine-optimization/,
  9. Sources: http://www.flyteblog.com/flyte/2011/01/magnetic-seo-what-electromagnets-can-teach-us-about-seo.html,
  10. Sources: http://www.flyte.biz/resources/newsletters/11/02-qr-code-marketing.php, http://azonmedia.com/qrcode-generator