This document discusses strategies for strengthening a company's web presence through search engine optimization (SEO) and social media optimization (SMO). It recommends setting SEO goals and prioritizing key pages, then optimizing elements like keywords, content, links and site structure. It also discusses monitoring results over 8-12 months. For advertising, it recommends options like AdWords, banners ads and finding niche audiences. For social media, it discusses strategies for profiles on sites like Facebook, YouTube, and Myspace to engage with customers and promote brands.

1. Stronger Web Presence By Raj Moorjani Calpaq Interactive www.calpaq.us

2. How To Get Noticed?

3. Find Me

4. Search Engine Optimization (SEO) Getting high search results.

5. Google Captured 63.5% Market Share

7. SEO Plan Set Goals Prioritize Pages Assess your site Follow-up

8. SEO Goals Primary and Secondary Goal Who is your audience? Who is your competition? Keywords in Meta, Headers, Title tags Content

14. Search Engine Optimization (SEO) Don’t try to trick Google!

15. How Do You Optimize? There are many variables used. Such as Linking Content Keywords Site structure Quality Etc…

16. SEO How many sites link to you? When did you update it? How is your site designed?

17. Find Related Sites Blogs Online Resources Partner Sites Industry Publications

18. Keywords Title Tags Meta Tags Page Headers Link names File names Content

19. Keywords

20. Keywords

21. Keywords

22. Keyword Tools KeywordDiscovery Google Suggest Spyfu WordTracker Google Trends

23. When Do I See Results? SEO is a process Needs to be monitored and adjusted May take 8 -12 months to see results

24. SEO Jan 2008

25. SEO Sept 2008

27. Online Advertising

28. Paid Advertising Google Ad Words Display ads or Banner ads Text Ads/Links Video ads

29. Ad Words

30. Ad Words

31. Types of Banner Ads Standard Rectangular Box Ads Skyscraper or Vertical Rich Media

32. Banner Ads

33. Cost of Ads CPC (cost per click) CPM (cost per 1000 page impressions) Flat Rates

34. Advertising Agencies Ad Networks Direct

35. Find The Niche Blogs Hobby Sites Forums Personal Pages Location based web pages

36. Online Communications

37. Email Blasts Make Announcements Distribute Information Keep in Touch Call to Action Build your Brand

38. Above The Fold

39. What To Put Company name and logo Tagline, if you use one Call to Action Significant headlines A link to your Website

40. Blogs Web(logs) Evolved from Personal Use 9 million bloggers in the U.S.

41. Blogosphere 1/3 of internet users read blogs Technorati Blog search engine Tracks over 100 million blogs

42. Podcasts

43. Over 163 Million iPods sold as of June 2008 43% of Internet users own an iPod or MP3 player 19% of Internet users have downloaded podcasts

44. Social Networks

46. Social Media –connect to people A focused following

47. Social Graph

48. The Web is a two-way street People talk about their lives People can comment about anything A community can be built

49. Social Media Optimization (SMO) Generating Publicity Through Social Media Coined by Rohit Bhargava

50. Social Media Optimization (SMO) Increase your linkability Make tagging and bookmarking easy Reward inbound links Help your content travel Encourage the mashup Get communities connected

52. facebook Launched in November 2004 Open to Everyone Over 175 million Active Users Fastest Growing Segment are Users 25 + Open to Third Party Developers

53. facebook pages Started in 2007 for organizations Can have unlimited fans Automatic confirmations Visible to everyone Update all your fans

55. myspace Launched in January of 2004 Over 130 Million Active Users Almost 2 Million Music Profiles 51% of Internet Users Aged 13 - 17 79% of MySpace Users Are 18+

58. YouTube Launched in December of 2005 Bought by Google in October of 2006 3rd Largest Destination on the Web Hosting about 6.1 Million Videos (August ’06) 200 Million Unique Visitors

59. Niche Networks

60. Top SNS Sites

61. Rules of Building Profiles

62. Select Vanity Usernames/URLS Use your name or company name

63. Create Content Post Pics Write Blogs Post Videos Update Frequently

64. Add Friends Start with who you know Then with who your friends know Then so on and so on…

65. Comment Actively Be an active participant online Post comments on your friend’s pages Join groups

66. Be Approachable Posts (pics, status updates, blog) What can people learn?

67. Run Promotions, Post Bulletins Send out notices Mention sales/discounts for “friends”

68. Tagging and Bookmarking

71. Thank You Raj Moorjani Calpaq Interactive www.calpaq.us