The document discusses how social media can be used by the City of Blue Ash to connect with residents and position itself as an authority. It provides an overview of popular social networking sites like Facebook, Twitter, YouTube and LinkedIn and how they can be used to share information, attract audiences and engage stakeholders. Examples are given of how one organization successfully utilized multiple social media platforms to promote an event and measure results.

1. Social Media & You for the City of Blue Ash Betsy Ross & John Cappella Game Day Communications

2. About Game Day Communications Boutique PR firm specializing in sports and cultural entertainment Media relationships (local to national sports media) Influencer relationships (team stakeholders, fan development, tourism, corporate sponsors) Event Marketing Management/Staffing Digital Media/Social Media Evangelists

3. Some of our Clients

4. Everybody is doing it… Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks.

5. It would be the sixth largest in the world with 200+ million users. If Facebook were a Country…

6. Who, What, When, Where… Social Networking It’s not just for you, the kids…some 300 million U.S. residents are using social networking sites It’s a lifestyle change: a shift of time management, work flow Get in the game, see what others are doing on social networking sites Storyboard your use of social networking; have a purpose and maintain your site with updated content

7. Why You Might Consider Social Networking Positions you as a valuable resource in the company Attracts new people to your content Positions you and/or your company as an industry authority Focus on a few efforts so you can maintain audience engagement Social media usage has surpassed e-mail usage in the US

8. Social Media Tools Laptop or desk-top computer Camera phone/digital camera Flip camera PDA/I-Phone/Blackberry

9. Get Connected with Social Networking Linkedin.com : Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links Facebook.com : Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use Twitter.com : Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook Youtube.com : Create your own channel, use a flip video camera to capture video of your projects Update all regularly

10. HELP! Review the Bold Fusion Social Media Playbook http://cinweekly.cincinnati.com/playbook.aspx

11. Social Media Resources www.mashable.com Linkedin.com Group: Game Day Social Media www.shankman.com Word of Mouth Marketing Association Game Day Social Media 101 (May 15, June 3)

12. Getting Started What is your purpose/goal? Brand Awareness Event Promotion Influencer Networking Search Engine Optimization

13. Decide which social media platforms you will use to create your Network Blog -12seconds.tv Podcast -Flickr Youtube -Twitter Facebook -Animoto Linkedin You don’t have to use them all at once! Getting Started

14. Create an Editorial Schedule Use the same format you do for a Marketing, Business or PR Plan so it complements your on- going work. Review it regularly but be flexible.

15. Flying Pig Marathon: Case Study Created Flying Pig Marathon Digital Media Network in December ‘08 A social media news room was launched inside of the Race’s Media Center Twitter.com was used to promote the race in advance and to announce winners in all races (Twitpic for photos and 12seconds.tv for video) Youtube.com was used and all videos were uploaded from Race Weekend, all race winners and the flavor of the event Flickr.com was used to share photos from Race Weekend Animoto.com was used to make music videos with photos

16. Flying Pig Marathon: Results “ Flying Pig Marathon” was the #1 keyword search on Google USA on Sunday, May 3 The Pig is the second most “tweeted” U.S. marathon per # of followers … behind Boston Used Tweetdeck.com to monitor Twitter conversation and answer/correct any questions/misinformation 2,000+ page views on Youtube.com Flying Pig Marathon Channel 2,000+ photos uploaded to Flickr by the Race and runners Flying Pig Marathon total participation set a Race record in 2009 at 22,285 (all 50 states, 16 countries)

17. Promote Your Efforts Use existing resources to promote your social media effort with the following suggestions: E-mail signature Web site E-newsletter/magazine Billing statement What else?

18. Measurement Use the same format you do for a Marketing, Business or PR Plan so it complements your on going work… Think in terms of a scorecard and track # of Facebook fans, Twitter followers, Youtube views on a quarterly basis.

19. Thank you, and good luck!