This document outlines a social media strategy for Sunburn Festival. It recommends: 1) Setting clear objectives such as attracting more people, providing regular updates, or creating an exclusive community. 2) Deciding on a theme that matches the festival's energy music style and target audience. 3) Establishing policies for responding to negative comments, monitoring content, and deciding if the page is public or private. [DOCUMENT]: Sunburn festival social media strategy BY: TUSHAR UPADHYAY MIT SCHOOL OF BUSINESS