2. Governing in the world of wikinomics
“We are entering a new age where people participate in
the economy like never before. This new participation
has reached a tipping point where new forms of mass
collaboration are changing how goods and services are
invented, produced, marketed, and distributed on a
global scale. This change presents far-reaching
opportunities for every company and for every person
who gets connected”
Wikinomics, Tapscott and Williams (2006)
