Keynote presentation given in late October 2007 at Inaugural Virtual Worlds conference in Tokyo Japan

1. The Avatar Age Entertainment and Advertising in the Future October 11, 2007

4. What is an Avatar? Now, an online persona In Hindu lore, the earthly form of a God

5. The Disappointing Internet

6. What I expected: 1997

7. What I Got Where are the people?

8. Virtual Worlds From Habitat to Second Life 1985 2005

10. How Big Can This Get? Second Life Growth Projections

14. The Programming Grid of the Avatar Age Virtual Worlds Blogs User Created Content Communities Social Networks Younger Older Audience Age

15. Other Worlds 100 Million and Growing. . . . Habbo Hotel: 32 million users Gaia Online: 8.5 million users Zwinktopia: 10 million users Stardoll: 8.5 million users

17. Where it all Began Philo T. Farnsworth: 1928

18. Fast Forward: 2007 Across the Street: 1100 Sansome

19. And So It Began. . . . . The gentle blue glow

20. Meanwhile . . . . . 550 million automobiles by 2002

21. What Happened to Communities?

22. First Steps Brand Translation

25. Campaign Summary WWE SummerSlam in Gaia September 2007

26. Forum Reporting WWE SummerSlam in Gaia Totals for 7 Days (8/20 - 8/26) Unique Users Posting in WWE Forum: 12,401 WWE Forum Threads: 2,879 WWE Forum Posts: 26,275 WWE Forum Page Views: 847,016 Unique Visitors to WWE Forum: 198,608 Cena Hats Granted: 92,630 Triple H Sledgehammers Granted: 55,824 Orton Chairs Granted: 42,677

27. Virtual Worlds Meet Television Gossip Girl by Warner Brothers

28. Telling Stories in Virtual Worlds What is Scion City?

29. Thank You