Social Media for Local Business--An Overview
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Overview presentation focused on how social media and sites like Instagram, Pinterest, or Facebook can help local small businesses better compete, and better connect with their local customers. This is an overview presentation talking about the foundational principles for social media success, common mistakes, and provides recommended actions for small businesses wanting to dive in and try it out.
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Social Media for Local Business--An Overview
- 2. SOCIAL MEDIA 101 Most Important to local business: Google+ Remember: Google drives local search & map search!!
- 3. VALUE: WHAT CAN YOU DO?
- 4. WHAT’S IN IT FOR YOU?
- 5. FANS MAKE BETTER CUSTOMERS
- 6. 4 COMMON MISTAKES 1. Just broadcasting, without engaging or responding to customer engagement. 2. Not talking about anything broader than your own products. 3. Listening to customers but not taking action (might as well as not listen) 4. Getting defensive and forgetting about “the customer is always right” (picking a fight…bad idea!!)
- 7. JOSUE’S #1 RULE FOR SOCIAL MEDIA
- 8. 1. Collect your images & content 2. Decide what 2 or 3 social media sites make the most sense for your business and customers. 3. Sign up for those accounts, & dive in. 4. Recruit loyal customers to join in & spread the word.
Editor's Notes
- As of Jan 2013. Also consider Pinterest (for artist or visual oriented business) or Instagram, and YouTube for local business with specialized knowledge (mechanics, plumbers, contractors, etc). There are literally hundreds of other social media sites – find out which ones your customers are using, and go there!
- Listening (you can run polls, contests, ask for feedback, etc. Promote specials, offer coupons, send event reminders. Make it easy for your passionate customers to share their excitement, and hopefully spread it to others. Help customers solve problems, and make sure other see that you are available and accessible (brand reputation) Let your customers give you ideas (new product suggestions, submit art, photos, new product names, etc) 1) Let Facebook fans choose new product names. 2) Do contests (small or intangible prizes) asking customers to submit pictures while using/enjoying your product. "Best Foto Contest“ 3) Energize by letting customers show off using your product in unique places. 4)
- Create connections and build relationships without having them walk into your store. Improve search engine ranking: Wired magazine editor Chris Anderson: "Your brand is what Google says your brand is, not what you say your brand is," (at Universal McCann in a discussion about his book, The Long Tail: Why the Future of Business Is Selling Less of More.) Not listed here – build more loyal and passionate customers!! Engage in the conversation. Learn.
- Not talking about anything broader than your own products. Listening to customers but not taking action (might as well as not listen) Getting defensive and forgetting about “the customer is always right” (picking a fight…bad idea!!)
- Be great. Have a great product. Provide great service.Not good. Great.
- Measure, learn, and repeat.