4. Introduction To Retailing
The retail industry provides an exciting way of life for the
more than 47 million people who earn their
livelihood in all over the world
Retailers provide the goods and services you and I need from
food, auto parts, home furnishings, appliances,
communications, and electronics to advice, home
improvement, and skilled labor.
Let’s take a look behind the scenes at the
many facets of this exciting business
4
5. Introduction To Retailing
WELCOME TO THE BIG LEAGUES
Retailing is one of the fastest growing segments of the
economy, as one of the nation’s largest employers,
the retail industry provides excellent business
Opportunities.
About 12 percent of the approximately
750,000 new enterprises launched between
2001 and 2002
(The latest years for which data is available)
were retail operations
The entrepreneurs behind these ventures risk their
capital invest their time and make a living by offering
consumers something they NEED or WANT.
5
6. Introduction To Retailing
Smart Tip
Successful retailers do not run their business to
suit themselves, retailers must cater to the tastes
and requirements of customers.
This can mean keeping the doors open on
holidays and weekends, and opening early or
staying late on some weekdays.
You . . . Marry the
store when you go into business
for yourself, so expect many compromises
along the way to PROFITS
6
8. The Sales Hunter
Part 5
- ’
How much do you know about your customer's customer?
Take the time to find out all you can about what
motivates your customer's customers
Spend time with them, talk to them, and, most importantly,
get to know what drives their decision-making process
When you can identify this information,
you can provide your customer with even better service.
8
9. The Sales Hunter
Part 5
- ?
There is always something new you can learn about your
customers, whether they are newly acquired or
long-term accounts, use each sales call as an
opportunity to be teachable, it's amazing how dramatically
some customers change!
Unless you keep up-to-date knowledge about them, you will
soon find they've changed and you haven't.
After each sales call, ask yourself what you learned about
the customer and, of course, make sure you record it
in your Customer Profile.
9
10. The Sales Hunter
Part 5
-
At the end of each day and each week, compare your
accomplishments to your overall sales goal
If you achieved the volume you needed to hit your goal,
congratulate yourself !
If you didn't, identify at least one thing that did go right
and might help you achieve your goal in time.
Always find something POSITIVE to end the day with
Before you leave, don't forget to set up the next day or week
The last thing you want to do is use those very
productive first minutes of the day
doing anything but selling.
10
12. Customer Service Excellence standard
Criterion 1: Customer Insight
This criterion focuses on the importance of developing an
in-depth understanding of your customers
This includes consulting customers and using the
information you receive to design and provide services
It also covers the importance of monitoring the
outcomes of your services and whether customers are
satisfied with them
Understanding customers in this way is essential for public services
12
13. Organizations that provide public services have raised their
standards and levels of service and continue to
build on this success
Effectively identifying your customers, consulting them in a
meaningful way and efficiently measuring the
outcomes of your service are a vital part of this approach
It is not just about being able to collect information,
it is about having the ability to use that information,
and developing a culture within your organization
that values this kind of understanding and
constantly looks to improve.
13
15. How Can I Adopt
Creative Thinking?
You probably are very interested by now in how you can
adopt a creative thinking mindset !!!
It will take some work to train yourself to use creative
thought, but it is actually quite a fun process
You
Get to be creative, silly and allow yourself to go into
the world of fantasy
Good thoughts are not necessarily the most rational thoughts.
Think about it, many of the inventions we use today
were once thought to be CRAZY IDEAS
That is what makes creative thoughts so great.
15
16. How Can I Adopt
Creative Thinking?
One of the things you can do to become a creative thinker
is called . . .
“Thought experiments”
Thought experiments were actually used by
Albert Einstein
Albert Einstein is said to be one of the greatest thinkers of all
times, he used these thought experiments to stimulate
his mind and help himself to see beyond
the obvious and get creative
A Thought Experiment is basically a way to allow your mind to
go places you might not normally let it go
It allows you to use all aspects of your thinking ability,
it opens up doors in your mind that may never
have been open before 16
17. How Can I Adopt
Creative Thinking?
Creative thinking can give a person a completely new outlook
They will be able to use it in their professional
and personal life, they will start to implement creative
thinking techniques no matter what they are
doing because it will come naturally
Creative thinking can change a person whole attitude
It will make them more confident and allow them to
live up to their full potential because they will
not doubt their abilities
It can be a real moral booster and allow a person to really
show what they can do.
“Creative thinking”
Can be a ticket to success and great accomplishment
17
19. YOU
Your Company Need You
You Are The Most Important Agents In This Company
We all know that the meaning of SALES
A sale is the act of selling a product or service in return
for money or other compensation
The most basic as well as the most important job duty
of a sales rep is to:
Sell a company’s products
&
Services to customers
Both of them is very important to us and to
our organization, and if we need to reach the success
for both of them we just need to . .
19
20. YOU
A-Believe
Trust Your Self, Be Sure That Every Thing Is Possible &
You Can Do It
B-Think Different
Create Your Own Way To Reach Your Goal, Keep
Going& Follow Your Dreams
How to BELIEVE in Yourself?!!
*Set goals, when you set goals, you have control
*Recognize when you achieve your goals, so that you
will build your confidence
*Believe in yourself and you will do your best, because
believing in yourself is the key to success in life
It is never too late to be what
you might have been
20
22. Recommended Videos
Video Name
SIGNS
Video Category
Life Inspiration
Video URL
http://www.youtube.com/watch?v=uy0HNWto0UY
Recommended By
Yaser ElSayed
Ahmed Esmat Store 22
24. The Sales Is Only a Way
Create Your Own
Eat Your Self Before Somebody Else Eats You
What it’s mean ?!!
It’s simple, we will sell the same product but with a
DIFFERENT way . . . HOW ?!!
Postpaid Call -Easy Plan-
All we need to do is offering the Easy with a different way with
many scenarios, and give our CUSTOMERS a lot of Choices
to compare with them
Scenario
When you have a new
customer you tell him
about our Easy rates ,
the Customer can agree
or not, if he didn't accept
your offer you will give
Him a prepaid line (BAU)
24
25. The Sales Is Only a Way
Create Your Own
So we can replace the old scenario with the
below new one;
Dear Customer We Have a New Special Rates
(Easy Plus Rates)
A-Easy 7akawy
B-Easy 14 pt
C-Easy the Original
D-Easy Free Services {add on}
Substantially, we have 1 rate but we will give the customer 4
Otherwise he/she have an opportunity to choose from may
rates and the chance to compare
You gonna increase your success rate will be increase
This is Naturally ...
25
