Learn a high level basic overview to get you starting using email marketing like a pro. This is a non-technical view into email marketing as a tactic, and provides 2 email service provider recommendations, and a step by step process to getting started.
How to get more referral partners in your mortgage business.
For more information and to sign up for the next webinar in our social media success series visit: http://www.cwjstone.com
Last century lead gen is dead.
Long live sophisticated Prospect Engagement.
International Sales Acceleration Specialist Peter Strohkorb reveals his preferred demand generation method.
If you are in b2b sales, don't miss this slideshare.
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
7 Essential Overlooked Management Tools And StrategiesAffiliate Summit
This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: A look at seven elements of program management that are crucial, yet so very often overlooked by program managers everywhere.
How to get more referral partners in your mortgage business.
For more information and to sign up for the next webinar in our social media success series visit: http://www.cwjstone.com
Last century lead gen is dead.
Long live sophisticated Prospect Engagement.
International Sales Acceleration Specialist Peter Strohkorb reveals his preferred demand generation method.
If you are in b2b sales, don't miss this slideshare.
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
7 Essential Overlooked Management Tools And StrategiesAffiliate Summit
This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: A look at seven elements of program management that are crucial, yet so very often overlooked by program managers everywhere.
<h1>CENTUM - #Vision Conference 2017</h1>
<h2>How to create a reliable stream of new referrals and high-quality local leads for your mortgage business.</h2>
Welcome to the slide deck from our training session together.
During this session, you get to learn:
- How to generate more quality referrals from your past clients in less than 15 minutes a week using Facebook.
- How a 68 year old mortgage broker returned a 507% ROI from Facebook ads in one year and how you can do even better!
- Advanced Google marketing strategies to get you in front of quality local Mortgage Clients that convert into closed deals.
(This part is titled How one of the top 20 mortgage brokers in Canada generated a 48% increase in funded loans in one year!)
Presentation for our Delicious Digital Breakfast seminar about Writing Webpages That Convert. Learn more about SEO, webpage structure and landingpages.
Enable the Inbound / Turning Emails into RelationshipsDana Zezzo
A social media session designed to help sales professionals focus and strategically utilize the power of the platform by converting their email inbox into long term relationships with also equal income. The session emphasizes the long time believe that people but from people they know, like and trust. Successful social media in the sales and marketing profession requires focus and discipline.
Yesterday we had the opportunity to pay it forward and share how important LinkedIn is for Job Seekers today. We also shared how to set up your LinkedIn profile to be found! This is the presentation of step by step to help those looking for jobs! If you need more assistance, please go to our website and contact us.
Influencer Marketing - Dave Schneider - Stukent Expert SessionStukent Inc.
Looking to work with influencers to grow your brand reach? Why not learn from an expert who is also the co-founder of an influencer marketing tool called Ninja Outreach. This Stukent Expert Session will walk you through how to find and work with influencers to effectively grow your business.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
Social recruiting per le agenzie di ricerca e selezione - webcast 23 settembreLinkedIn Italia
Come il social recruiting può trasformare il business delle agenzie di ricerca e selezione, grazie alla capacità di costruire una base di follower, ingaggiarli con interazioni significative e infine assumere i candidati migliori. Presentazione di Tomaso Giusti di LinkedIn Italia.
We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
<h1>CENTUM - #Vision Conference 2017</h1>
<h2>How to create a reliable stream of new referrals and high-quality local leads for your mortgage business.</h2>
Welcome to the slide deck from our training session together.
During this session, you get to learn:
- How to generate more quality referrals from your past clients in less than 15 minutes a week using Facebook.
- How a 68 year old mortgage broker returned a 507% ROI from Facebook ads in one year and how you can do even better!
- Advanced Google marketing strategies to get you in front of quality local Mortgage Clients that convert into closed deals.
(This part is titled How one of the top 20 mortgage brokers in Canada generated a 48% increase in funded loans in one year!)
Presentation for our Delicious Digital Breakfast seminar about Writing Webpages That Convert. Learn more about SEO, webpage structure and landingpages.
Enable the Inbound / Turning Emails into RelationshipsDana Zezzo
A social media session designed to help sales professionals focus and strategically utilize the power of the platform by converting their email inbox into long term relationships with also equal income. The session emphasizes the long time believe that people but from people they know, like and trust. Successful social media in the sales and marketing profession requires focus and discipline.
Yesterday we had the opportunity to pay it forward and share how important LinkedIn is for Job Seekers today. We also shared how to set up your LinkedIn profile to be found! This is the presentation of step by step to help those looking for jobs! If you need more assistance, please go to our website and contact us.
Influencer Marketing - Dave Schneider - Stukent Expert SessionStukent Inc.
Looking to work with influencers to grow your brand reach? Why not learn from an expert who is also the co-founder of an influencer marketing tool called Ninja Outreach. This Stukent Expert Session will walk you through how to find and work with influencers to effectively grow your business.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
Social recruiting per le agenzie di ricerca e selezione - webcast 23 settembreLinkedIn Italia
Come il social recruiting può trasformare il business delle agenzie di ricerca e selezione, grazie alla capacità di costruire una base di follower, ingaggiarli con interazioni significative e infine assumere i candidati migliori. Presentazione di Tomaso Giusti di LinkedIn Italia.
We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
Securing links can be tough, and it's not about how creative or productive or smart we are, but how persuasive we are. Kirsty will walk you through how to get clients and managers to say yes to your best ideas, how to get interesting, affordable data, how to get experts to collaborate with you, and how to create outreach emails that compel people to cover your campaign.
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
Presentation for Shock of the Old 2009
Digital literacy: the role of new media in the HE curriculum. Thursday April 2nd 2009 Said Business School, University of Oxford
Email Marketing and Social Media Marketing are crucial and the digital sphere now adays. Although many argue that Social Media is the big smash to focus on, E-Mail Marketing is not that old. You just need to know how to create, send, and track your messages with ease and efficiency in order to stay in touch with your customers.
Email Marketing and Social Media Marketing are crucial and the digital sphere now adays. Although many argue that Social Media is the big smash to focus on, E-Mail Marketing is not that old. You just need to know how to create, send, and track your messages with ease and efficiency in order to stay in touch with your customers.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Most B2B lead generation is done using stale, off-the-shelf data. At Vista Lead Generation, our teams carry out custom research to produce highly-targeted lead lists created specifically for each of our clients. We locate hard-to-find company information, key decision makers, and contacts in new markets.
A successful direct mail campaign is relevant to the target audience, has a clear call to action, and is well-designed and written. Here are some of the key parameters for a successful direct mail campaign.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
Remote Work & Digital Transformation: 7 Questions to AskJosue Sierra
This presentation provides 7 questions leaders and managers can ask in order to re-frame the challenges related to leveraging remote talent or telecommuting, while at the same time, accelerating their digital transformation journey! Even if you don't have remote team members, consider these 7 questions as a way to foster digital leadership in your organization.
http://www.linkedin.com/in/josuesierra
Full article also available at:
https://www.linkedin.com/today/post/article/remote-work-digital-transformation-asking-right-questions-sierra
Social Media for Local Business--An OverviewJosue Sierra
Overview presentation focused on how social media and sites like Instagram, Pinterest, or Facebook can help local small businesses better compete, and better connect with their local customers. This is an overview presentation talking about the foundational principles for social media success, common mistakes, and provides recommended actions for small businesses wanting to dive in and try it out.
Time management: Taking Control of your email inboxJosue Sierra
Learn about the cost and negative impact of poor email management and an out-of-control inbox. Also, learn the action-based approach to achieve a "zero inbox" with your email. Increase your productivity by learning to be a better email sender and a better manager of your email inbox.
You can follow me @jmsierra on Twitter or go to www.josuesierra.net.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. • Quicker turn around time to get message out.
• You can measure and track results!
• You can target and personalize better!
• Better tool for building & maintaining customer relationship
• Lower cost than postcard or regular mailing.
3. The secret to being a digital marketing expert: Google it!
4. Email provides you the most direct line of
communication for conversion to sales …
* According to the Direct Marketing Association
4,300%
16. Watch for:
- Strong pre-header that drives opens.
- Strong branding for recognition.
- Strong call-to-action in the body.
- Design for mobile phone.
19. About Josue | Resources
Josue Sierra is a digital marketing leader for a large materials science
company. He has over 15 years of experience leading businesses large
and small in implementing effective digital marketing, including email
marketing.
You can learn more on his blog, www.josuesierra.net or via twitter
@jmsierra.
You can also get phone consulting at https://clarity.fm/josuesierra.
Other Learning Resources:
• www.constantcontact.com/learning-center/
• https://help.aweber.com/forums
• http://mailchimp.com/resources/
Editor's Notes
Josue Sierra is a digital marketing leader. He has over 15 years of experience leading businesses large and small in implementing effective digital marketing, including email marketing. You can learn more on his blog, www.josuesierra.net or via twitter @jmsierra. You can also get phone consulting at https://clarity.fm/josuesierra.
WHY USE EMAIL TO MARKET YOUR SMALL BUSINESS??
Lower cost than postcard or regular mailing.
Quicker turn around time to get message out. (no waiting for print shop, etc.)
You can test, measure and track results!
You can target and personalize better!
It is a more effective tool for building & maintaining customer relationship
I’m going to share my biggest career-driving secret to being a digital marketing expert. Google it!
It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), when done right, email practically pays for itself.
It’s what you use when you want to move from “conversation to commerce.”
Email marketing is most effective when paired with a functional website, whether there is an eCommerce component to it or not. But, it can also be effectively used to drive sales for traditional BRICK & MORTAR operation.
1) Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)
2) Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunitiescompared to non-nurtured leads. (Hubspot)
3) Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/hour. (Constant Contact)
4) For every $1 spent on email marketing, the average return on investment is $44.25. (ExactTarget)
5) Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. (Gigaom Research)
Good email content is an extension of your business, and deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).
5 Steps to Get Started:
Decide on an email service provider Test a couple out for a month. See which one is easier.
Set up your email list. You can collect emails at your physical store, and type them in!
Decide how often you will send. Consider your time and availability to create valuable content that will be well received.
Set up your Email Creative (template). Use provided templates!! Don’t hire a local designer – they probably won’t know how to code it right.
Send your first marketing email. Don’t forget to be personable and real.
Reasons why I like MailChimp over other services:
Better cost (free) to get you started with no pressure to get a return on investment.
Better integration with WordPress (plugins)
Great measuring tools and the ability to do AB testing. *
Solid templates and designs for you to get started with. *
Solid deliverability rates. *
30 day free trial, and $19 a month for under 500 emails.
Better deliverability rate. Companies like MailChimp make sure your emails get to the inbox, and not the spam folder.
Trying to send marketing emails from your own email account, even if it is a business email account, will result in your domain being listed as a spammer, etc.
ESP will help you comply with SPAM regulations, and guide you in following best practices.
5 Steps to Get Started:
Decide on an email service provider Test a couple out for a month. See which one is easier.
Set up your email list. You can collect emails at your physical store, and type them in!
Decide how often you will send. Consider your time and availability to create valuable content that will be well received.
Set up your Email Creative (template). Use provided templates!! Don’t hire a local designer – they probably won’t know how to code it right.
Send your first marketing email. Don’t forget to be personable and real.
Be an expert & Helpful: Write about a helpful service or product that you are an expert at and make it into a PDF available upon newsletter subscription (ie. 10-Step Guide to... 5 Ways to Improve…)
Advertise yourself Offline: Through print advertising promote the value of your newsletters and point the URL to your signup page.
Strong Website Call-to-Actions: Have prominent areas on your site that allow users to either instantly provide their email address or link to a newsletter signup page.
Social Media: Promote the value of your newsletters on Twitter, Facebook, and Linked-in with direct links to your signup page.
Building your list is about being intentional about asking to connect and stay in touch with your customers, and giving them a reason to say yes.
Good incentives: - Discounts, pre-sales, event invites.
- Compelling, relevant content that is fun to read.
Helpful, useful tools and tips relevant to their lifestyle or interests.
5 Steps to Get Started:
Decide on an email service provider Test a couple out for a month. See which one is easier.
Set up your email list. You can collect emails at your physical store, and type them in!
Decide how often you will send. Consider your time and availability to create valuable content that will be well received.
Set up your Email Creative (template). Use provided templates!! Don’t hire a local designer – they probably won’t know how to code it right.
Send your first marketing email. Don’t forget to be personable and real.
These are the reasons people will UNSUBSCRIBE from your emails. Keep them in mind as you plan, and you’ll ensure better success!
5 Steps to Get Started:
Decide on an email service provider Test a couple out for a month. See which one is easier.
Set up your email list. You can collect emails at your physical store, and type them in!
Decide how often you will send. Consider your time and availability to create valuable content that will be well received.
Set up your Email Creative (template). Use provided templates!! Don’t hire a local designer – they probably won’t know how to code it right.
Send your first marketing email. Don’t forget to be personable and real.