Author Ania G shares "Branding - Enable Unseen Opportunities Ania is the Creative Brand Director of Beyond Publishing and helps authors Write their Books in 60 days, Create a World-Class Brand and build a virtual stage they can monetize for life! http://AniaLive.com http://GetYOUBranded.com http://BeyondPublishing.net http://WriteYourBookFormula.com

1. Branding
Do NOT fail to Execute
Enable the Unseen Opportunities.
GetYouBranded.com
@AniaWrites

2. Enable Unseen Opportunities
GetYouBranded.com
@AniaWrites 2/27/20152
The ground rules for branding are rapidly EVOVLVING. YOUNG GENERATION,
Second screening, thought-leadership and the DEMOGRAPHIC shift are just few of
so many things that are CHALLENGING brands to think differently.
Creating and sustaining CUSTOMER TRUST and LOYALITY is more difficult
than ever before.
BUILDING RELATIONSHIPS with customers has never been so difficult.
We have so much COMPETITION for their ATTENTION.
Look at all the POP UP BANNERS, VIDEO ads that flash before your eyes each
Time you turn on your mobile devices.
How will YOU STAND OUT among ALL these?

3. Enable Unseen Opportunities
GetYouBranded.com
@AniaWrites 2/27/20153
Being on –trend, relevant, inspiring, purposeful
Innovative and community centric
THESE WILL MAKE PEOPLE PAUSE. LISTEN AND PAY ATTENTION
CUSTOMERS want to identify with the brand they can grow with. That grows
Their trust and makes them feel valued.
People want to EVOLVE with a brand whose products and services help give their
Business or life MEANINIG AND SIGNIFICANCE.
End to end a BRAND must become customers BEST FRIEND
A M A Z O N C O S T C O Coca-Cola A P P L E

4. Enable Unseen Opportunities
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@AniaWrites 2/27/20154
S T O P doing what everybody is doing and be C R E T I V E about HOW your brand
Engages with customers.
People like surprises and they like variety. Don’t be too PREDICTABLE.
Stretch your thinking EVERY BRAND IS VULNERABLE.
Don’t take your audience for GRANTED.
Give your brand a REFRESH every year!!! (not every 3-5 years)
Consumers are RE-EVALUATING their needs more often then you think.
Instead of being REACTIVE to your customers needs, be on the front end and help guide
Them as they reinvent themselves.
Manage your customer engagement strategy or someone else will do it better.

5. Enable Unseen Opportunities
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@AniaWrites 2/27/20155
Establish IDENITY that is easily RELATABLE
Make things SIMPLE, people do not like to figure things out. It is BRAND
Responsibility to bring the solution.
Be DELIBERATE, STRAIGHT FORWARD, and at the same time
F O R W A R D T H I N K I N G

6. Enable Unseen Opportunities
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@AniaWrites 2/27/20156
Make your brand a LIFESTYLE platform that INSPIRES people and
Communicates HOPE
If your brand is not a lifestyle it will begin to wane.
EDUCATE COMMUNICATE INSPIRE your audience about
The totality of your brand:
WHAT it represents and WHAT it stands for?
Todays customer expects more then just a message – but how it is delivered.
This is why CONTENT MARKETING is so important and must be
FLAWLESSLY EXECUTED to be EFECTIVE.
Holistic approach to branding that gives people hope will accelerate your ability
To earn consumers TRUST AND LOYALTY.
It will create TRANSPARENT dialog and feedback to keep your brand is continuous
Innovation mode.

7. Enable Unseen Opportunities
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@AniaWrites 2/27/20157
TIMING and EXECUTION
Consumer wants to know you are ready when they are. Your timing must be perfect with
Audience demand.
Short cuts are SLOW DEATH. There is not such a thing as FOR NOW solution.
Over deliver before they commit to purchase.
Once you have establishment and reputation for EXCELLENCE, your innovation efforts
Become a public relationship strategy that pre-sells your consumers before
Any new product event. JUST ASK APPLE 

8. Enable Unseen Opportunities
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@AniaWrites 2/27/20158
Promote the GENUINE spirit of giving. This should be your brand DNA
Provide SPONSORSHIP
Choose CHARITY of your choice
Participate in EVENTS
If you are a very little brand at least say big THANK YOU!

9. Enable Unseen Opportunities
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@AniaWrites 2/27/20159
The content ALONE is no longer the king ;-( it requires a continuous narrative
That NEVER stops TELLING THE STORY.
You need a POWERFUL delivery mechanism:
VIDEOS, PHOTOS, CAMPAIGNS, BLOG POSTS, KEY NOTES
Content marketing is BOTH art and science, requiring the ability to stimulate
HEART and the HEAD.
You must be prepared to be accountable for the needs of your audience and take
Responsibility to sustain the relationship you plan to build with them.
Right intentions: content marketing is not to collect more likes and shares or connection
If this is only why you create it it will hurt you. Content marketing should be about
Helping and educating people. Solving problems and creating new opportunities.
Back to your content creation:

10. Enable Unseen Opportunities
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@AniaWrites 2/27/201510
Do not duplicate and resurface the content. We have enough of it already.
It is because many people suffer from their own identity crisis. Rather create
Content that would be:
Newsworthy- follow hot topics, the latest, trending, this will give you the opportunity
To become the HEADLINE and NEW VIRAL campaign.
People want to Be in the Know- people are empowered when they reference notable
Authors because it strengthens their argument. (quote)
Solve a problem- start a trend- things are changing fast and people need to find
solutions to problems that never existed. Be a FUTURIST. Try to predict and/or
create trends.
The trick is in knowing what people find most interesting at the moment and
Leveraging this information.
Be BOLD and COURAGEOUS to always find new trends.

11. Enable Unseen Opportunities
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@AniaWrites 2/27/201511
Make an Emotional Connection- content marketing can change people lives!
You are impacting people, moods, desires and ambitions.
Be PROVOCATIVE and FORWARD THINKING in a MOTIVATIONAL and
INSIRATIONAL way.
Be PERSONAL and RELATABLE- humanize your content. People will notice
When something is fabricated. GO DEEP into expression and wisdom.
Make them FEEL.
“Marketing is no longer about
The stuff you make,
But about the stories you tell” – Seth Godin

12. Enable Unseen Opportunities
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@AniaWrites 2/27/201512
“One thing that has not changed much in thousands of years……
There is still no better way to stir emotions than to tell a story.”- Boxer Creative
The most common story pattern:
1. The hero’s journey.
2. The quest, journey or adventure
3. Coming – of – age or discovering oneself
4. Personal triumph
5. Historical events/facts
6. Meet the GURU

13. Enable Unseen Opportunities
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@AniaWrites 2/27/201513
Your STORY IS YOUR BRAND
R O C K O N
Thank you
Ania G