Facing a brand new year shouldn’t be daunting. You have 12 months ahead of you to attract a whole slew of new customers. New customers, though, aren’t always lining up at your door. How do you get them?
Customers are people, and what do people want? They want things that make their lives less difficult. Sometimes purchasing a product or service adds a level of difficulty to their lives, and they will always choose the path of least resistance.
The goal is always to make it easy for a customer to become a customer. The way to do that is to remove purchasing fears, remove obstacles, and make it easy to be a customer.