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Facebook For Small Business

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Presentation on using Facebook as a marketing and engagement tool for small business.

Published in: Business, Technology
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Facebook For Small Business

  1. 1. Social Media for Small Business<br />Building customers through relationship marketing<br />
  2. 2. Introductions<br /><ul><li> 12 Years of experience in web and Interactive Marketing.
  3. 3. 8 years experience as a Small Business Marketing Strategy Consultant.
  4. 4. Small business owner.</li></li></ul><li><ul><li> Facebook (social net.)
  5. 5. Wikipedia (reference)
  6. 6. YouTube (video sharing)
  7. 7. Flickr (photo sharing) </li></ul>Social Media 101<br />Social Media: The online tools<br />that people use to stay connected, <br />share their opinions, and share<br />every-day experiences with <br />each other. <br />The main function of all of these is to facilitate the sharing of “content” between social groups (family, friends, networks, co-workers, etc).<br />
  8. 8.
  9. 9. What can you do?<br />
  10. 10. What’s in it for you?<br />
  11. 11. Facebook Pages allow business owners to:<br />Publish to the customer’s FB Stream<br />Engage fans with rich media (video, pictures)<br />Analyze how fans are interacting using the Facebook Insights Dashboard<br />Increase Search Engine optimization and rankings.<br /> The future of marketing on Facebook (and <br /> on the web) will be through the “stream”.<br />Facebook Pages or Groups?<br />
  12. 12. Facebook: Local<br />Let’s try it!<br />
  13. 13. 3 Common Mistakes<br /> Not talking about anything broader than your own products.<br /> Listening to customers but not taking action (might as well as not listen)<br /> Getting defensive and forgetting about “the customer is always right” (picking a fight…bad idea!!)<br />
  14. 14. Case Studies:<br />
  15. 15. Milburn Orchards<br />
  16. 16. Kilby Cream<br />
  17. 17. High’s Dairy Store<br />
  18. 18. Elijah School<br />
  19. 19. Facebook Pages<br />Let’s try it!<br />
  20. 20. Can you name the movie?<br />Do you know the quote?<br />
  21. 21. ?<br />Questions & Answers<br />

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