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A/B Testing 101Design optimization through testing
6 Elements of Effective A/B Testing1.   Clear Hypothesis2.   Test one variable at a time3.   Clear & defined success metri...
A/B Testing in a visual…
Newspaper Homepage Test:                  A                         B   The importance of the ‘little things’.
Does image size & scrolling matter?           A              B
Order of price plans presented             A                   B
Fine-tuning the call-to-action
Conversion Funnel            Flow:                        Landing Page   Case Study   Contact Us Form   Submit   Conversio...
Josue SierraMarketing Consultant302.442.6170jsierra@trellist.comTrellist® Marketing and Technology117 N. Market St. Suite ...
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A/B Testing 101

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Learning the basic principles for effective A/B testing and design optimization. See examples and learn about common mistakes.

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A/B Testing 101

  1. 1. A/B Testing 101Design optimization through testing
  2. 2. 6 Elements of Effective A/B Testing1. Clear Hypothesis2. Test one variable at a time3. Clear & defined success metrics4. Volume & statistical significance5. Randomization6. Documentation
  3. 3. A/B Testing in a visual…
  4. 4. Newspaper Homepage Test: A B The importance of the ‘little things’.
  5. 5. Does image size & scrolling matter? A B
  6. 6. Order of price plans presented A B
  7. 7. Fine-tuning the call-to-action
  8. 8. Conversion Funnel Flow: Landing Page Case Study Contact Us Form Submit Conversion Funnel: Of the 100% of people who landed on the landing page, only 14% made it to the conversion step of submitting the contact us form (a sales lead).
  9. 9. Josue SierraMarketing Consultant302.442.6170jsierra@trellist.comTrellist® Marketing and Technology117 N. Market St. Suite 300Wilmington, DE 19801T 302.778.1300F 302.778.1301www.trellist.com

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