Seagull Advertising created an unique and effective advertising campaign for a real estate client called 'Aapla Ghar' by Maple. They recently celebrated their 1st project anniversary and this campaign achieved has achieved its objective smoothly.
Land as a Resource for urban finanace- 24-1-23.ppt
Case Study: Aapla Ghar
1. On the occasion of the 1st Anniversary of Aapla Ghar, the client
wanted ‘Aapla Ghar’ to be seen as a successful brand that has
improved the lives of its customers.
2. • Create awareness about the 1st Anniversary Celebrations of Aapla Ghar
• Design a value proposition that is both attractive to customers and financially
viable for the brand
• Generate interest in the offer amongst the identified target audience and get them
to enquire about the offering
3. Spark interest among the target audience and secure 400
bookings during the 1st Anniversary period.
4.
5. An Integrated Marketing Plan
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•
•
•
Traditional Print Media
Outdoor
On ground activities
Online Media
6.
7.
8.
9. 2000 walk-ins to the sales office
More than 1000 online enquiries
More than 350 bookings…
…in just 2 weeks
More than
