6. Verden I dag
Quantum Era - The Pull Society – Net Gen Era - Web 2.0 - Web 3.0
CONNECTED
IN DIALOGUE
ONLINE
BROADCASTING
TRANSPARENT
IDENTIFICATION
INTERACTING
RULED BY THE INDIVIDUAL
SHARING
FOCUSING ON WHATS RIGHT AND WRONG
9. Social Lobbyisme
Using social media to create awareness and/or impact towards stakeholders.
COMMUNITY
INDIVIDUAL
Social Networking Social Media Social Media Social Networking Social Media Social Media
Groups Forums Publish Individual Forums Publish
• Eksternal • Special community • Eksternal • Connectors • Twitter • Blogs
• Facebook • Own community • Blogs • Mavens • Connectors • Mavens
• Internal • Large community • Wiki • Salesmen • Mavens • Salesmen
• Yammer • YouTube • Internal • Salesmen
• Twitter • Blogs
Social Lobbyisme
Internal STAKEHOLDERS
Eksternal
• Suppliers
• Employees
• Customers
• Management / Board
• Media
• Investors
• Investors
• Government / NGO
14. Skal virksomheden tillade at
medarbejderne bruger Sociale Medier i
arbejdstiden eller at de kommunikerer på
vegne af virksomheden i sociale medier.
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