This presentation talks about the how a bad advertisement can affect a company's image and what repercussions the company have to face in the market. In this presentation we have taken up the recent advertising campaign by Ford for the international markets. The advert campaign was initially planned for print and online media but due to the poor quality of the ads, it was never approved by Ford to be put up for advertisement but the advert agency for Ford India JWT India, owned by WPP Group, released the ads online. What happened thereafter is all in the presentation.