How should Adidas use social media efficiently and what changed need to be made to their current strategy. This presentation analyzes various platforms and the do's and dont's for the company's social strategy.
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
Adidas Originals : Social Media Marketing StrategyMonica Gorantla
This presentation highlights Adidas original's approach to brand engagement, strategies and channels or platforms used to become the most popular sneaker brand on social media.
Nike's social media strategy aims to increase brand recognition and engagement through more interactive content on platforms like Instagram, YouTube, Facebook and Twitter. The strategy involves increasing posting frequency, using hashtags, monitoring competitors, and responding to customers. Progress will be measured through metrics like follower growth, engagement rates, website traffic and sales. Biannual reporting will assess success and identify areas for improvement.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
Adidas Originals : Social Media Marketing StrategyMonica Gorantla
This presentation highlights Adidas original's approach to brand engagement, strategies and channels or platforms used to become the most popular sneaker brand on social media.
Nike's social media strategy aims to increase brand recognition and engagement through more interactive content on platforms like Instagram, YouTube, Facebook and Twitter. The strategy involves increasing posting frequency, using hashtags, monitoring competitors, and responding to customers. Progress will be measured through metrics like follower growth, engagement rates, website traffic and sales. Biannual reporting will assess success and identify areas for improvement.
This document outlines AirBnB's social media strategy. It includes an audit of current performance on platforms like Facebook, Twitter, and Instagram. The majority of traffic comes from Facebook, though engagement is higher on other channels. The strategy sets objectives to grow followers and shares customer content. It also establishes roles, a content plan, and a system to measure results and respond to issues. The goal is to use social media to support revenue by fostering an online community and customer interactions.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
The document analyzes and compares the social media strategies of Adidas and Nike. It finds that both companies focus on sports clothing and shoes. Nike has more followers on Instagram (135M vs Adidas' 25.9M) and Twitter (8.3M vs 3.8M for Adidas). The document also evaluates successful and unsuccessful social media posts for each brand and identifies their use of paid, owned, and earned media strategies.
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Nike - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: NIKE
Project Director: Julian Gamboa
Project Manager: Jaskirat Gaelan
Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document provides a social media audit report for Emirates Canada. It analyzes Emirates' digital presence, including its website and profiles on Facebook, Twitter, Instagram, and YouTube. It also evaluates Emirates' performance on these platforms compared to key competitors like Air Canada, Delta, Lufthansa, Etihad, and Qantas. The report finds that Emirates has opportunities to improve its response times on social media, increase engagement levels, and optimize its search engine presence. It recommends several strategic actions Emirates could take to strengthen its digital marketing effectiveness.
The Starbucks 2017 social media strategy aims to grow its following among parents and customers aged 56+ through targeted content on Facebook and Twitter. Key objectives include increasing tweets by 40% and Twitter followers by 100,000 in 6 months. The strategy involves introducing relevant #ageless content across channels, and improving engagement on Facebook and Twitter. Measurement will track growth in social metrics and website traffic from social sources.
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Brett Howsley discusses how sports marketing has utilized social media to promote sporting events and teams. He outlines how social media allows marketers to reach thousands of customers daily and how organizations that do not adopt social media risk falling behind. He provides tips for sports marketers to use social media to network, engage fans, build brand awareness, and reach fans across different networks like Facebook, Twitter, and Pinterest.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
The document analyzes and compares the social media strategies of Adidas and Nike. It finds that both companies focus on sports clothing and shoes. Nike has more followers on Instagram (135M vs Adidas' 25.9M) and Twitter (8.3M vs 3.8M for Adidas). The document also evaluates successful and unsuccessful social media posts for each brand and identifies their use of paid, owned, and earned media strategies.
This document discusses the symbiotic relationship between content strategy and social media. It notes that without great content, social media has no purpose, and without social media, content reach will be limited. It then provides overviews of major social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, discussing their demographics, best practices, and challenges. It emphasizes that defining goals, understanding audiences, establishing baselines, creating engaging content, monitoring and measuring are keys to successful social media strategies that can also inform content development.
You need to consider an assistant to help with the administrative tasks like
posting, monitoring, reporting, etc. This will allow the strategist and managers to focus
on strategy, campaigns and community management.
The document outlines a social media strategy proposal for an academy. It includes a situational analysis of current performance on Facebook and recommendations. The strategy proposes segmenting audiences by demographics, motivations and behaviors. It recommends positioning the academy as the most experienced and trusted place for training. The tactical plan includes improving Facebook, starting pages on other platforms, and video/influencer campaigns to reach goals of 10,000 Facebook likes and 1,000+ followers elsewhere by early 2021.
Nike - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: NIKE
Project Director: Julian Gamboa
Project Manager: Jaskirat Gaelan
Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
This document outlines a digital marketing plan. It defines digital marketing as targeted, measurable marketing using digital technologies. It lists various digital marketing channels and examples. Personas for target audiences are described along with their interests and concerns. Goals, actions, content planning, and results tracking are components of the outlined plan. Key performance indicators and costs are evaluated to optimize the strategy over time.
The document provides a social media audit report for Emirates Canada. It analyzes Emirates' digital presence, including its website and profiles on Facebook, Twitter, Instagram, and YouTube. It also evaluates Emirates' performance on these platforms compared to key competitors like Air Canada, Delta, Lufthansa, Etihad, and Qantas. The report finds that Emirates has opportunities to improve its response times on social media, increase engagement levels, and optimize its search engine presence. It recommends several strategic actions Emirates could take to strengthen its digital marketing effectiveness.
The Starbucks 2017 social media strategy aims to grow its following among parents and customers aged 56+ through targeted content on Facebook and Twitter. Key objectives include increasing tweets by 40% and Twitter followers by 100,000 in 6 months. The strategy involves introducing relevant #ageless content across channels, and improving engagement on Facebook and Twitter. Measurement will track growth in social metrics and website traffic from social sources.
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
A complete digital marketing strategy presentation for Disney+.Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.
Brett Howsley discusses how sports marketing has utilized social media to promote sporting events and teams. He outlines how social media allows marketers to reach thousands of customers daily and how organizations that do not adopt social media risk falling behind. He provides tips for sports marketers to use social media to network, engage fans, build brand awareness, and reach fans across different networks like Facebook, Twitter, and Pinterest.
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
Brett Howsley discusses how social media has become an important tool for sports marketing. He notes that the main objectives of sports marketing are to fill stadiums, create awareness, generate sales, build relationships with fans and athletes, and create shareholder value. Social media allows marketers to promote to thousands or millions of customers daily and is a must for any sports organization. It helps enhance brand awareness, reach fans across different regions simultaneously, and encourages interaction among fans. Popular social media platforms for sports marketing include Facebook, Twitter, Pinterest, and social sharing on athlete accounts. Contests and real-time engagement are effective strategies on these channels.
Sport is the real common denominator among people all over the world, beyond socio-economic and cultural differences. It is a strong power: Everyone is interested in sports.
The sports consumptions have enough socio-economic specificities to justify that the offer develops a marketing adapted to the sporting cultures. It is a market that continues to grow and it is normal that we wanted to see all these specificities.
The document provides social media strategies for Facebook, Twitter, and Pinterest for ChampionsWay.
For Facebook, the goals are to increase engagement metrics like people talking about the page and weekly reach. The strategy is to post more relevant content for fans and engage with top fans.
For Twitter, goals include increasing leads and retweets. The strategy is to be more active, use hashtags strategically, and thank/mention followers.
For Pinterest, goals involve increasing repins, board followers, and driving traffic to the website. The strategy is to create visually appealing boards on topics like martial arts and motivation to engage users.
This document provides information about Nike's marketing plan, including the company's profile, history, current status, mission, vision, target market, competitors, strategies, and integrated marketing communications approaches. Specifically, it outlines that Nike is an American company founded in 1964 that is now the world's largest athletic shoe and apparel supplier. It discusses Nike's target market of athletes, positioning as a leader in sports goods, and strategies around pricing, market expansion, outsourcing, and utilizing celebrity endorsements and sponsorships. The document also describes Nike's use of various marketing communications channels as part of an integrated approach.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman to import and sell athletic shoes. It was renamed Nike in 1971 and went public in 1980. Today Nike is the largest seller of athletic footwear and apparel worldwide, with over $21 billion in revenue. It has strong brand recognition and focuses on innovation through research and development. However, Nike relies heavily on footwear sales and faces challenges from competitors and issues with working conditions in some factories.
1) The campaign promotes Nike's Roshe Flyknit sneakers to athletic males and females ages 16-30 through a month-long "I'm One-Of-A-Kind" social media challenge.
2) Participants show what makes them unique using #NikeImOneOfAKindChallenge on social media for a chance to win $1,000 of Nike products.
3) A TV commercial will feature the top 5 submissions and ask viewers to vote for the winner online and on social media with #NikeImOneOfAKindVote.
A very useful user manual with practical tips to be successful with social media. We drew and analyzed insights from two types of sources:
• Research and market studies
• Expert interviews
The document outlines a plan for a shoe company called Shoe Life to transition into a media company by improving its social media presence and content strategy. Key points include defining the company's narrative around core issues and brand pillars, aligning content to different social media channels with a focus on customer stories and support, deciding not to create regional social media channels, and implementing a PESO approach using paid, earned, shared, and owned media. The document also discusses allowing retail employees to participate by generating approved content and hiring a centralized team to manage social media including editors for different platforms and a global editor to oversee analytics.
For our Social Media Marketing course, groups of five are asked to analyze a brand's social media marketing plan. My group chose Starbucks because of the brand's unique content on multiple social media outlets including Facebook, Instagram, Twitter, Pinterest, Google+, Youtube and Snapchat. As a group, we learned that Starbucks' successful social media strategy is due to the fact that the content they post follows the brand's mission statement and core values. Although Starbucks has an impressive social media following, our group provided suggestions on how to increase brand loyalty and customer interaction with each individual social media account.
Social Media for Sporting OrganisationsLeanne Ross
A 40 minute presentation to the member groups of Sport Otago's Forum New Zealand, June 2017 on maximising social media for member growth and community engagement.
The NBA has successfully integrated social media into its operations and fan engagement strategies. It monitors trends, engages with fans, and offers exclusive content and benefits through social media. As a result, the NBA has seen record viewership across TV networks and digital platforms, with over 100 million combined social media followers. Dunkin Donuts partnered with Marvel Studios to promote Captain America and held a contest where people could nominate real-life "Super Soldiers," generating over 4 million Facebook likes and significant engagement across social media. The U.S. Marine Corps uses social media to share stories of servicemen and women to inspire and engage the public.
CrushIQ: Insights into Facebook Insights Mike Schaffer
From CrushIQ November 2011 in Washington, DC: Mike Schaffer's presentation on Facebook Insights. (Note, this was Part I of the presentation. Part II was a live tour of Insights on a Facebook page.)
Nike is one of the largest athletic shoe and apparel companies in the world that began in 1962. It focuses on designing high-quality running shoes and has established a large customer base globally through its products and marketing. Nike offers a wide range of footwear and apparel for multiple sports as well as everyday use. It utilizes a multifaceted marketing approach including product design, competitive pricing, widespread distribution channels, and high-profile promotional activities to remain successful.
Team 6 Slides: Social Media Marketing in ZapposSiyu Chen
The document outlines a social media strategy for an online shoe and clothing retailer. It identifies the company's current social media presence on platforms like Twitter, Facebook, YouTube, Instagram and Pinterest. The strategy's goals are to develop close customer relationships and build the right corporate culture. Target audiences are identified as ages 25-49 with a household income over $75,000. Tactics proposed include contests, visual content, and community engagement. Results will be measured using engagement, followers, and traffic metrics.
The document provides information on the promotional strategies of Nike and Adidas. It discusses their approaches to advertising, public relations, personal selling, sales promotion, direct marketing, social media marketing and placement. Both companies invest heavily in celebrity endorsements and use emotional branding in their advertising. They also make significant efforts in the areas of public relations, CSR initiatives and reputation management. Nike and Adidas utilize similar strategies across various channels to target customers aged 15-30 interested in sports and fashion.
Facebook is a major social network with over 500 million active users who are highly engaged. Having a Facebook page for a business is important because fans of a brand are more likely to purchase products and recommend the brand to others. To start, businesses should create a Facebook page and post relevant content they already have like emails, photos, and deals. They should encourage engagement by asking questions, hosting contests, and incentivizing user interactions. Metrics like page likes, post engagement, and newsletter signups can help businesses gauge their success on Facebook over time.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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2. Company Overview
Founded: July 1924 by Adolf Dassler (Adidas – 1949)
Revenue: 19.291 billion euros (2016)
Production: 404 million units of apparel (2017)
403 million pairs of shoes (2017)
“No other brand has a more distinguished
history and stronger connection with
sport than adidas. It is our mission to be
the best sports brand in the world.
Everything we do is rooted in sport.”
3. Industry Overview
◇ 2nd largest sportswear manufacturer
worldwide
■ 1st in Europe
◇ North America generates 21% of net
sales
◇ Brand Value = $7.9 billion (2017)
https://www.statista.com/topics/1257/adidas/
4. Social Competitive Analysis
Instagram: 19.5 million followers/ 688 posts
Facebook: 33,559,501 followers/ 33,598,477 likes
Twitter: 3.97 million followers/ 17.3k tweets
Instagram: 77.1 million followers/ 922 posts
Facebook: 30,361,931 followers/ 30,577,326 likes
Twitter: 7.44 million followers/ 34k tweets
7. “
◇Increase Brand Awareness
◇Expand User Base
◇Grow Content Reach
◇Improve Social ROI & Sales
◇Increase Engagement & Social Discussion
Goals & Objectives
8. Social Media
Guardrails
1. Be authentic
2. Share timely content
3. Don’t only sell
4. Use content that is native to the platform
5. Engage in social listening
6. Follow tone and voice guidelines
7. Listen and engage with your customers
11. Athletics vs. Fashion
Adidas Original – Youth, Fashion, Retro, Futuristic
Adidas – Athletic, Reliable, Sports/ Fitness Community
B2C Strategy
12. B2C Tone & Voice
TONE
• Inspiring
• Savvy
• Insider
• Reliable
• Lively
VOICE
• Empowering
• Community-Driven
• Engaging
• Warm
• Personal
13. Do’s&
Don’ts
Brand Voice
Characteristic
Description Do’s Dont’s
Empowering
Give customers the power and
confidence to achieve their goals
while using our products
Encouraging and
motivational word
choice; Use “You”
Show a lack of confidence or
discouragement
Community Driven
Values all thoughts, organizations,
cultures, communities, and people
worldwide
Respond respectfully
acknowledging all
opinions (even negative)
Voice negative opinions,
argue, or display a bias
Engaging
Grasps attention and fosters
interaction of viewers
Relatable, valuable, and
timely
Solely push the products or
close the conversation by
providing the answer
Warm
Positive, encouraging, and
welcoming
Story-rich content that is
inspirational
Unhappy, unsociable, or
unrelatable
Personal
Sound like a person with specific
traits over a corporation with no
personality
Use everyday language
and have an authentic
conversation
Use unfamiliar words and a
corporate professional voice
14. Facebook
Audience:
- Older Generations
- Parents
- Primary Household
Purchasers
- Fitness Gurus
- Sports Enthusiasts
Role:
Generate awareness of
the latest products
amongst the large FB
audience. Share
inspiring content that
will encourage
purchases and engage
consumers. Display
reliability as a brand the
“whole family can
trust”.
15. Facebook
Type of Content:
■ Videos (sports, inspiring stories, athletic community)
■ Photos (new products, newest collections, athletes)
Posting Cadence:
■ Currently: 1-2 times per month
■ New Strategy: 5 times per week
Hashtags:
■ #HereToCreate, #adidasreigningchamp,
#747WarehouseSt
16. Instagram
Audience:
- Younger Generations
- Millenialls & Gen Z
- Highschool/ College
Athletes
- Fitness Enthusiasts
- Fashion Gurus
Role:
Generate awareness
and create buzz around
the latest products.
Share community
focused content that
fosters engagement.
Adidas Orignial is
targeting the trendy
fashionable side of the
brand. Adidas is
targeting the althletes.
17. Instagram
Type of Content:
■ Videos (sports, inspiring stories, athletic community,
fashion, youth community)
■ Photos (influencers, new products, newest collections,
athletes, trending fashion)
■ Stories (live, images, exclusive sneak-peaks)
Posting Cadence:
■ Currently: 1-2 times per month
■ New Strategy: 5 times per week
Hashtags:
■ #ARKYN, #AlphaBounce #Adidas
18. Twitter
Audience:
- Fashion Enthusiasts
- Sports Fans
- White Collar Workers
- Highschool/ College
Ahtletes
Role:
Twitter will be used to
engage in conversation
with our customers. We
want to better
understand our
customers affinities
through Twitter
discussion.
19. Twitter
Type of Content:
■ Videos (sports, athletic community, new products)
■ Photos (release date announcements, athletes,
influencers, sponsorships/events)
Posting Cadence:
■ Currently: 2-3 times per week
■ New Strategy: 1-2 times per day
Hashtags:
■ #Yeezy, #HeretoCreate, #AlphaBounce
20. Pinterest
Audience:
- Primarily Females
- Athletes
- Primary Household
Purchasers
- Fashion/ Fitness Lovers
- Parents
Role:
Pinterest will be used to
target the fashionistas
and health conscious
consumers. This will
help showcase new
lines, seasonal
products, motivational
tips, and increase sales
by directing people to
the site.
Posting Cadence:
- 15 pins per month
21. Snapchat
Audience:
- Gen Z & Millenialls
- Athletes
- Fashion/ Fitness Lovers
Role:
Snapchat will be used to
engage with the youth
around current sporting
events. Create engaging
opporunities and
campaigns (ex.
Myneolabel).Posting Cadence:
- 3-5 posts per day
(average) varying
on the content, day,
and post type
22. Place your screenshot
here
B2C Content Themes
- World Cup (June 14 – June 15)
- Youth Community (What do you create?)
- NBA Finals (June)
- #Kicksoftheweek
25. Department Stores &
Shoe Stores
Department Stores – Macy’s, Models, Nordstrom, etc.
Shoe Stores – Finishline, Footlocker, Champs, etc.
B2B Strategy
26. B2B Tone & Voice
TONE
• Reliable
• Genuine
• Industry Leader
• Inspirational
VOICE
• Professional
• Direct
• Informative
• Creative
27. Do’s&
Don’ts Brand Voice
Characteristic
Description Do’s Dont’s
Professional
Authentic, reliable and informational
showcasing the company's an
industry leader
Display brand personality
and core values
Overly professional to
destroy being authentic
Direct
Straightforward and concise; with a
variety of competitors the point of
differentiation must be clear
Include important
information in posts (name,
release date, etc.)
Only focus on the sale
Informative
Providing details retailers need to sell
products and make purchasing
decisions
Create buzz around new
products but keep important
details secret
Disclose too much
information
Creative
Display the uniqueness of our
products and their history of
development
Showcase new features,
lines, and launches
Directly downplay a
competitor
28. Twitter
Audience:
- Distributors
- Department Stores
- Sports Stores
- Exclusive Shoe Stores
- Online Retailers
Role:
Twitter will be used to
engage in conversation
with other brands. This
will include the stores
where our products can
be purchased following
a launch.
29. Twitter
Type of Content:
■ Videos (showcase new products & campaigns)
■ Photos (release date announcements, influencers,
product details)
Posting Cadence:
■ Currently: 2-3 times per week
■ New Strategy: 1 time per day
Hashtags:
■ #AlphaBounce, #STANSMITH
30. Instagram
Audience:
- Competitors
- Brands
- Distributors
- Department Stores
Role:
Generate awareness
and create buzz around
the latest products.
Share community
focused content that
display the community
oriented company
value.
31. Instagram
Type of Content:
■ Videos (product preview, details & design)
■ Photos (influencers using products, new products,
collections, trending fashion)
■ Stories (finished goods, images, exclusive sneak-
peaks)
Posting Cadence:
■ Currently: 1-2 times per month
■ New Strategy: 3 times per week
Hashtags:
■ #DEERUPT, #ULTRABOOST
32. Facebook
Audience:
- Distributors
- Department Stores
- Sports Stores
- Exclusive Shoe Stores
- Online Retailers
Role:
Generate awareness of the
latest products. Display the
demand and social
engagement of our
consumers which in turn will
encourage retailers to
purchase our products (pull
strategy).
33. Facebook
Type of Content:
■ Videos (athletes, influencers)
■ Photos (new products, newest collections, lastest
features, relase dates, new partnerships)
Posting Cadence:
■ Currently: 1-2 times per month
■ New Strategy: 2 times per week
Hashtags:
■ #ALPHASKIN, #adidasreigningchamp,
34. Place your screenshot here
B2B Content Themes
- Product differentiation
- Industry Leadership
- “Original is never finished”
- Retro/ Fashionable
35. Conclusion
◇ Continue using individual social media accounts
◇ Increase social discussion around products
◇ Increase posting cadence across all platforms
◇ Prioritize Adidas & Adidas Originals accounts
◇ B2C – Primary medium is Instagram
◇ B2B – Primary medium is Twitter
◇ Listen, engage, and interact with your fans!
Adidas social media strategy is broken out into different accounts for each audience.
My NeoLabel campaign was a snapchat campaign that encouraged respondents to screenshot snaps and make their own designs. It created a lot of engagement and awareness. 6 people won and met with Adidas designers to work on designing the latest Neo Label line.