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Using Social Media to Create Successful Events
Todd provides tips for using social media to promote events in 3 stages: before, during, and after the event. Before the event, promote on social media by adding handles, hashtags, and asking connections to share. During the event, engage with attendees using the hashtag and share photos. After the event, continue conversations online, write a blog recap, and stay connected to promote future events. The overall advice is to use social media consistently at all stages to create buzz and engage attendees.
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Using Social Media to Create Successful Events
- 1. Using social mediato create successful events Todd – Jo’s Correctional Facility
- 2. Introduction • Who arewe? Todd: Blogger and social media expert. Jo: Copywriter/proofreader and marketing manager. • Our story
- 3. Before your event •Set your stall out
- 4. Before your event •Add social media handles to all your stuff – website – tickets – flyers • Get the artwork right and share consistently across your networks
- 5. Before your event •Decide a hashtag for your event from the start and add this everywhere • Put the hashtag on the event ticket confirmation – get it used!
- 6. Before your event •Add a field on the ticket sign up for people’s Twitter handle and follow them. • Add these people into a Twitter list with the same name as your event
- 7. Before your event •Ask people who you’re organising your event with to be social too • Find speakers and new stall holders from social
- 8. Before your event •Email connections and people in your circles and ask them to re-share your updates • Create a buzz about the event way before it happens • Work out how you will manage the account and have the right answers for people.
- 9. Promotion build up •Share your event consistently to your audience (more than once)
- 10. Promotion build up •Find the right times to share and use your hashtag
- 11. Promotion build up •Blog about the event and share with other organisers • Talk to stand holders, speakers, suppliers, venues on social media
- 12. Promotion build up •Consider having your social media stream on your website or event page
- 13. Promotion build up •Share other people’s stuff in order to get yours re-shared
- 14. Promotion build up •Advertise your event to key audiences on Facebook
- 15. Promotion build up •Talk about your event on LinkedIn groups. • Message your LinkedIn contacts.
- 16. During the event •Include your hashtag and Twitter handle in hand outs
- 17. During the event •Use Twitter to network
- 18. During the event •Track mentions of the hashtag • Have a screen with the hashtag streaming on it
- 19. During the event •Interact with your event guests • Share images of your event (take a selfie?!)
- 20. During the event •Document the day for your blog later • Share insightful one-liners from speakers
- 21. After the event •Catch up – follow and interact some more • Find great tweets from the hashtag and RT a few
- 22. After the event •Use these tweets as recommendations for your website
- 23. After the event •Write a blog about the day, include the social aspects
- 24. After the event •Follow the hashtag for the next few weeks • Stay connected. If you’re mentioned – interact
- 25. After the event •Use your Twitter list to market to those people next time
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