The document provides tips for using social media to promote a business's presence at the America's Family Pet Expo. It recommends assigning roles for social media platforms, creating a posting timeline, brainstorming engaging content, and posting about the expo and booth number on various accounts. During the expo, it suggests live blogging, posting photos and videos to update followers. After the expo, businesses should thank attendees, gather feedback, and analyze social media metrics to improve future marketing.

1. SOCIAL MEDIA MARKETING:
A Strategy to Increase Traffic to Your Booth and Awareness
to your Business
Use Social Media at America’s Family Pet Expo to establish
credibility for your business through your involvement with the Expo!
Using social media will help you to generate pre-show excitement,
draw customers to your booth, create relevant content for customer
interaction online, and increase your exposure online and at the
event.
Before the Expo:
• Assign people to do certain jobs. Who will be in charge of Facebook? Who will be in
charge of Twitter? Will someone be there to shoot video? Will someone be taking
pictures?
• Create a timeline. Decide how often you are going to tweet/post. Schedule specific
times through out the days of the Expo to post on your sites.
• Brainstorm ideas for posts that will engage your customers. Are there contests you
would like to do? What would your followers and fans like to hear about? What will
generate excitement and interest that will lead to new customers and visitors to your booth?
• Post The America’s Family Pet Expo details and your booth number to your website, blog,
Facebook page, Twitter page, and any other medium you are using. On Facebook, be sure
to post the Expo as an event and invite your fans to follow your updates.
• Create a YouTube channel (if you don’t already have one) and post a pre-show
promotional video that will entice people to come visit you at America’s Family Pet Expo!
During the Expo:
• Let people know what you are up to through LIVE blogging, Facebook posts and tweets.
Inform them of contests, breakout sessions, demonstrations, special guests, and anything
else you think your fans and followers will find interesting.
• Take pictures of what you are doing and what your booth looks like and post them online.
• Upload LIVE videos to YouTube of testimonials, interviews, demonstrations, and what
ever is going on at your booth.
After the Expo:
• Thank people for coming and following you throughout the Expo. Create a video/picture
montage to showcase the highlights.
•Ask for feedback and follow up on the comments you received.
•Track your views/impressions on Twitter, Facebook, YouTube, etc.. Analyze the data
along with your feedback to see what worked for you and what did not. Implement this
information into next year’s marketing plan!
America’s Family Pet Expo wants to help you create a conversation with your audience,
engage your customers, and grow your database. Don’t miss out on this opportunity!
Be a part of America’s Family Pet Expo’s social media network:
•Follow America’s Family Pet Expo on Twitter at twitter.com/familypetexpo
•“Like” America’s Family Pet Expo on Facebook at facebook.com/familypetexpo and
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