Marketing to Different Generations
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Millennials, Gen X, Baby Boomers, the Greatest Generation. You’ve heard all about each of these groups of people, organized by rough ages. But here’s a little secret that the media won’t tell you: There’s no defined and agreed outline to generations, and despite what you hear, people are still as unique and different as they’ve ever been. We’ll cover some of the common threads most often accredited to different generations, and a common-sense approach to make sure your marketing reaches the right people, and that your messaging matches the expectations and communication styles of your intended audience.
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Marketing to Different Generations
- 1. MarketingAcrossGenerations Connecting with your customers, no matter their ages
- 2. Dave Meyer President, BizzyWeb dave@bizzyweb.com 612-424-9990 Welcome! Request the PPT and notes by emailing Dave & here’s how to ask questions LIVE… 2
- 4. What do we Do? What do we Do?
- 5. Agenda 5 1.A bit about us 2.Generations:An overview 3.Traditionals 4.Boomers 5.Gen X 6.Millenials 7.Gen Z
- 6. Generations 6 Traditionals: 1925-1945 (71+) Boomers: 1946-1964 (52-70) Gen X: 1965-1979 (35-51) Millenials: 1980 – 2000 (16-34) Gen Z: 2001+ (under 16)
- 7. Traditionals (71+) • Mostly Retired • Conservative in spending (fixed income) • Traditional media: Newspaper, yellow pages,TV, Radio • Mobile devices are shifting their consumption (iPads/tablets and large phones) • Push Value: benefits and tangible
- 8. Boomers (52-70) • High-end material items • Nearing/entering retirement: 10k/day • The “Me” generation • TV,Telephone, some Email • PCs, begrudgingly going mobile • Value face-to-face connections
- 9. GenerationX (35-51) • “DigitalTranslators” • Management / Entrepreneurs • Loyal to profession, not necessarily employer • Parents • Facebook, email, text – comfortable with online but may still prefer more personal connection • Provide lots of information and context - researchers
- 10. Millenials (16-34) • Tech Savvy – prefer text/mobile • Snapchat, instant communication • Entrepreneurial, want to make a difference and feel entitled to rewards • Digital native – comfortable with sharing and interacting completely online • Need to capture attention: Humor, novelty, “shiny” content • 75% of workforce by 2025 • Want to make a difference, open to change
- 11. GenZ (under 16) • Almost entirely mobile • Multi-taskers, multi-screens • Novelty, abundant information • Grab attention, provide context • Post-9/11 world, financial and geopolitical angst, but optimistic for the future • Communicate with pictures and digitally
- 12. How toUseTech • Web:The foundation • Email: Push to all • Social: Engage and Connect • Facebook – everyone • Blog – your story and culture • YouTube – engaging video • LinkedIn – B2B • Snapchat – Millenials and younger • Twitter – small messages and breaking news • Find the mix that works for your customers
- 13. “There is NoSpoon” • Generations are completely made up • Nobody completely agrees on date ranges or characteristics • People are unique • Focus on providing value and context • Help vs. Sell
- 14. Summary 14 • We’re all unique, but we’re shaped by our times (There is no Spoon) • Traditionals (71+) value people, tangible benefits • Boomers (52-70) value face-to-face, and are moving online reluctantly • Gen X (35-51) value career, family and are the translators between Boomers & Millenials • Millenials (16-34) are tech-savvy, mobile-first and are digital native entrepreneurs • Gen Z are completely mobile and multi- screen, just coming of age and grew up in angst
- 15. Get your Buzz Report! In-depth marketing analysis BizzyWeb.com/Buzz 15 Resources Learn more... BizzyWebTrainings BizzyWeb.com/events Find help... BizzyWeb Resources bizzyweb.com/category/bizzywebinars Check out blog posts, guides, videos, infographics, recorded webinars and more!
- 16. 16
- 17. Dave Meyer President, BizzyWeb dave@bizzyweb.com, 612-424-9990 ThankYou! Grab your Buzz Report at BizzyWeb.com/Buzz 17
Editor's Notes
- Agenda Today we’re going to talk about what curating content is, why it’s important to your social media strategy and the best ways to save time while curating great content so you don’t have to create everything you share on social media! [CLICK] Next, we’ll discuss the what, why and how of using social media management tools to help you manage and automate much of your social media marketing [CLICK] Then we’ll talk about how you can use your events to create relevant content for your audience [CLICK] We will then discuss what apps you can use on your mobile devices to be social, even on the go [CLICK] Finally, to ease your mind when it comes to social media, we will be giving you tips on how to stop over-thinking your content [CLICK] Next steps
- First, you’ll want to set-up a RSS Reader and add blogs related to your business. You can even add folders for blogs related to your clients businesses if you manage social media for other parties. As a reminder, the RSS Reader we originally mentioned was Feedly. Find the Social media management tool that’s right for you and begin using it at least twice a week. While you’re setting it up, also set up an analytics report and have an email sent to you bi-weekly. If you’re on your desktop a lot, you’re going to want to set up a management tool that will help you keep in touch. Hootsuite, Buffer and Edgar are great options for scheduling posts. Next, Download one content curation app and one social media management app. These will save you tons of time while on-the-go. Flipboard is a fantastic app for curation while the Buffer app can make managing your social media incredibly simple on your mobile device. Pocket can also be useful if you browse a lot on your phone or desktop. Get into the habit of using your RSS reader to find relevant content you think you audience would like and get used to scheduling these posts throughout the course of a week. Try to share at least 2-5 times a day at first for Twitter, 2x for Facebook and 1-3x per week for LinkedIn. It gets easier and you’ll see your followers start to creep up with consistency. Get playful! Once you’ve gotten the hang of all of this, start to put some humor and talk like yourself or your brand in your Tweets. Engage with people, follow those who follow you, and explore the wonderful world of social media!
- First, you’ll want to set-up a RSS Reader and add blogs related to your business. You can even add folders for blogs related to your clients businesses if you manage social media for other parties. As a reminder, the RSS Reader we originally mentioned was Feedly. Find the Social media management tool that’s right for you and begin using it at least twice a week. While you’re setting it up, also set up an analytics report and have an email sent to you bi-weekly. If you’re on your desktop a lot, you’re going to want to set up a management tool that will help you keep in touch. Hootsuite, Buffer and Edgar are great options for scheduling posts. Next, Download one content curation app and one social media management app. These will save you tons of time while on-the-go. Flipboard is a fantastic app for curation while the Buffer app can make managing your social media incredibly simple on your mobile device. Pocket can also be useful if you browse a lot on your phone or desktop. Get into the habit of using your RSS reader to find relevant content you think you audience would like and get used to scheduling these posts throughout the course of a week. Try to share at least 2-5 times a day at first for Twitter, 2x for Facebook and 1-3x per week for LinkedIn. It gets easier and you’ll see your followers start to creep up with consistency. Get playful! Once you’ve gotten the hang of all of this, start to put some humor and talk like yourself or your brand in your Tweets. Engage with people, follow those who follow you, and explore the wonderful world of social media!
- SLIDES: Measuring Your Marketing http://img.constantcontact.com/docs/pdf/measuring-your-marketing.pdf