Kaboodle and ThisNext are social shopping sites that allow users to connect with friends, browse and search for products, create lists and boards, and get recommendations. Kaboodle integrates Facebook more fully, allows importing friends, and has more robust social features like groups. It also has more extensive browsing, search, and recommendation capabilities. ThisNext focuses more on products and has a smaller selection, but also allows customizing the site design and locating nearby users.

1. Social Shopping comparion analysis: Kaboodle vs ThisNext Vanina Delobelle, Ph.D. June 2010

2. The homepage ThisNext: Focused on products. Kaboodle: More focused on products with a search bar very visible. Vanina Delobelle

3. Login ThisNext: Standard login. Kaboodle: Integrates an explicit selection of information for then pushing immediately push recommendations. Vanina Delobelle

4. Use of Facebook Connect ThisNext: Limited use of FB. Can post back on FB. The site is looking in the graph what friends are using ThisNext and show only those friends Kaboodle: does not use FB Vanina Delobelle

5. Network and Connections expansion ThisNext: very hard to add friends after the sign up process Kaboodle: import friends tool and ‘’add as a friend’’ icon on each profile Vanina Delobelle

6. User’s home ThisNext: Statistics, friends’ feeds. Kaboodle: Activity feed, messages and navigation to my list, my styleboards, my tags. Vanina Delobelle

7. Profile ThisNext: recommendations, recent activity, friends’ feeds, lists, friends, compliments, tags. Also it is possible to customize the design of the site Kaboodle: lists, styleboards, brands, props, feeds, shoutbox… Vanina Delobelle

8. Navigation ThisNext: Very simple navigation horizontal and vertical for the sub-categories. Kaboodle: Horizontal and vertical navigation with more categories. In the navigation, the verticals are called out. Vanina Delobelle

9. Search/Browse ThisNext: Only a search per keyword but a tool to browse by ‘’What’s new…” Kaboodle: Keyword search returns people, products, lists, styleboards, stores and sales. Left browsing per brand, list and category. Sorting per ‘’Most popoular’’, ‘’Most recent’’… Vanina Delobelle

10. Assortment ThisNext: the smallest assortment Vanina Delobelle

11. Recommendations ThisNext: recommendations based on search history and explicit data Kaboodle: recommendations based on explicit data Vanina Delobelle

12. Other functionalities - ThisNext Locate on a map what People near you are shopping Create shopping widgets for your blog Content about what’s new, What’s popular Vanina Delobelle

13. Other functionalities - Kaboodle Favorite brands Styleboards (what is our combination Of products) Shoutbox (thanks, you’re hot, Cute pic, your rock… Groups Create a blog and personal content Vanina Delobelle

14. Other functionalities – Kaboodle (continued) Content per vertical Shopping deals Compare prices Pictures (ex: how do you Wear the product + contests) Vanina Delobelle

15. Comparison Analysis Summary Vanina Delobelle Features Kaboodle ThisNext Facebook Connect/Social Graph Search/Browse Assortment Recommendations Groups X Purchase functionalities (compare prices, deals, product details, buy on search results page) Brands

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