1. Social Media for dummies
like you and me

2. What is Social
Media?

3. • A platform where people meet online and,
– Create contents
– Share contents
– Contribute to others’ contents
– Support causes
– Suggest, post & promote ideas
• Evolved using the Web 2.0 technology.

4. Social Media for Business

5. Things you should know.
• Time Is Of the Essence.
– Nobody likes it. WTF?
– Budget your time wisely
• Plan your time wisely.
• Know Your Goals
– Fix a negative reputation?
– Increase brand awareness?
– Connect with customers?

6. The Basics
• It’s called Social Media for a reason.
– Converse with people
– The guy who doesn’t know how to party?
– Nobody wanna buy your crap.
– Be witty and they’ll love it.
– You are responsible for what you say.

7. • What does your profile say about you?
– Brand consistency. (Be yourself)
– Everything should be Intact and in line with
the brand.

8. • Get Active
– People unfollow you when you don’t interact.
– One medium to update all? Be careful!
– More friends you make, more they support.

9. • Support the community (Give and Take)
– Maintain a balance between two.
– Your fans are like your girlfriends in real life.
Don’t piss them off.
– Commitment, understanding, empathy, love
and affection.

10. Two rules to follow
1. Join the conversation.
• Make your voice heard.
– Loud and Clear
– Less ambiguous and confusing
• Get in before the door closes.
– Chances are always there.

11. 1. Be Transparent
• Don’t mislead them or lie.
• Do what you say and say what you do.
• Trust

12. Some Social Media Sites
• Twitter
– It’s a one to many comm tool.
– Use a background and a Display Picturte (DP)
in line with the brand.
– Some Jargons
• Trending Topics (TT)
• Hashtags
• “@” tag

13. • Facebook
– Information, goals, Profile picture should be in
line with the brand.
– The most popular Social Site ever.
– Can connect with almost everyone now.

14. • Youtube
– A powerful comm tool to send a message to
community.
– Brand alignment is a must.
– Make sure you know what you wanna do
when you develop and edit a video before
uploading it.

15. • LinkedIN
– MySpace for grownups
– Centers around your particular work
experiences, future goals, and expertise.
– Powerful tool for TM work, Find talent.

16. A shortcut to a wider audience!

17. Generation C
By Dan Pankraz

18. C
for…..?

19. Content Creators
Connected
Co-creation
Customise
Community
Curious
Control ‘C’

20. “The spread of digital technology has exploded the number
of video moviemakers, bloggers & bedroom musicians.
Suddenly we're all poets & publishers. Are we witnessing a
creative renaissance?”
Idealog

21. 5 THINGS TO KNOW ABOUT
GEN C
1. They love creating and ‘mashing’ content
2. They are not passive, they form ‘active
communities’
3. They thrive on social media sites where they
can get involved in ideas and cultural
conversations
4. They’re in control of their own lives and are
happy with complexity
5. Gen C aspire to work in more creative
industries with less rigid social structures

22. MYTH: Gen C is exclusively teenagers

23. …is the age
Gen C most wish
to be

25. THEY’RE DIGITAL STORYTELLERS, CONSTANTLY
CAPTURING AND SHARING THEIR LIVES
96% of wired Aussies under 21 have joined a social
networking site
Source: Universal McCann Global study on social media trends April 2008

26. WHO LOVE THEIR
‘15 SECONDS OF FAME’

27. And crave constant
stimulation…
…there is NO OFF SWITCH

28. THEY’RE WORLD IS BASED ON
CONTINUOUS PARTIAL ATTENTION

29. WITH HUNDREDS OF DIGITAL ACRONYMS
TO KEEP THEM OCCUPIED
Widgets DV cam UGC
iPod HD Wiki Nokia
Blogs Chat
PSP Sidekick /
CGI Facebook rooms
Apps Hiptop
USB MySpace
iTunes Avatar Online profiles
s Wii Torrent
File sharing IM
AV remixes MMORPGs Camera phones
Twitter
MP3 YouTube
Skype
iMovie VOIP WiFi Mash-ups Flickr
Xbox iPhone L8R ;-)
Facebook

31. THEY’RE CREATIVITY HAS EXTENDED
TO AN EXPLOSION IN BODY ART

32. AND A RESPECT FOR BRANDS WHO
CREATE CULTURE, NOT MIMIC IT.
Cuprocking.com Andy Uprock bringing his graffiti revolution to the
world..thanks to Aussie brand Mooks

33. THEY HAVE A PASSION FOR LEARNING
NEW SKILLS
• Comical instructional
footage on how to improve
your photoshop skills
WHILE NOT TAKING THEMSELVES TOO SERIOUSLY

34. AND FLOCK TO BRANDS WHO ALLOW
THEM TO TAKE OWNERSHIP OF IDEAS

35. LIKE VOTING ON HOW AN AD CAMPAIGN
ENDS
Flickr Sightings
Source:runcactuskidrun.com

36. EVERYTHING HAS TO BE
CUSTOMISABLE

37. AS THEY TREAT CONTENT AS
COLLABORATIVE AND RECOMBINANT
The ‘Control C Generation ’

38. LIKE SPOOFING THEIR FAVOURITE
CHARACTERS ON YOUTUBE

39. GAMING NOW DWARFS HOLLYWOOD
Movies are now being created based off gaming platforms

40. Gen C see real and imaginary
worlds as one….their personas
can be fluid and malleable
through these different worlds

41. GEN C LOVE PLAYING WITH ‘AVATAR’
CREATION TOOLS THEY CAN PASS ON

42. BRANDS WHO INTRIGUE THEM WITH
BRANDED CONTENT WIN

43. OR WHO SIMPLY MAKE THEIR LIFE BETTER
FIAT ECODRIVE HELPS GEN C BECOME MORE
FUEL EFFICIENT DRIVERS

44. THEY’RE INSPIRED BY BRANDS
INVITING THEM TO BE PART OF
BIGGER WORLD ISSUES
VIRGLE..THE 1ST PERMANENT HUMAN
COLONY ON MARS

45. GEN C LOVE MYSTERIOUS CHARACTERS…
NOT THE CLEAN CUT
Experimental
Mysterious Torah Bright
Restless
Imaginative Challenging

46. Bam Marguerra is THE cult Gen C hero….
He’s dark, constantly rebelling and doesn’t
take himself too seriously

47. THE GEN C LOOK IN 2008/09
Industrie
Casual cool
Fluid
Unisex
Understated
Anti-colour

48. Tip: HYPER REAL AND SCI FI MOVIES WILL
CAPTIVATE GEN C IN 2009
Wolverine
Terminator 4 Transformers 2
Watchmen

49. 10 THINGS TO TAKEAWAY
1. Focus on sparking conversations in culture, not on one way messages
2. Foster their creativity and allow for participation/co-creation in all your
ideas
3. Treat Gen C as ‘active communities’ who can spread your message NOT
target audiences you’re aiming to hit
4. Make sure your brand is always in BETA mode..never fixed or static
5. Plan for content you don’t create, building flexibility into your marketing
programs
6. Create useful stuff like widgets and applications that’s relevant to their
lives.
7. Treat real and virtual worlds as one..ensuring ideas live seamlessly
across all platforms
8. Don’t treat your brand too seriously…stick to a core idea, but allow for
lots of different manifestations to keep Gen C interested
9. Don’t be scared of complex ideas which ‘build’ across different media
platforms….don’t just plaster one message everywhere
10. Think about how your brand can make a meaningful contribution to
gaming culture

50. THANKYOU
dans_pankraz@hotmail.com

51. Things to remember
• It’ll take time and a lot of effort.
• Start small. You don’t need to be in all the
social media sites.
• Keep your goals in mind all the time.
• It didn’t workout? Back track and try a
different approach.
• Don’t give up.

52. Thank you!