The document discusses how to measure the return on investment (ROI) for social media marketing. It recommends defining business goals, segmenting customers, defining a targeted campaign, selecting appropriate social media platforms, allocating resources, and measuring results based on key performance indicators related to the goals. Metrics may include traffic, brand awareness, customer satisfaction, sales, and internal processes. The overall process involves careful planning and targeting of social media use to specific goals and audiences.

1. How to measure ROI for Social Media ? Vanina Delobelle, Ph.D. July 2009

2. Business Goals

7. Market Segmentation

8. Know who your customers are Segment precisely your customers as this is the beginning of successful ROI with Social Media. Because you will know your customer, you will be able to set up the most appropriate campaign and target the most relevant media. Vanina Delobelle

10. Campaign Definition

12. Social Media Selection

13. Select the right media for you Not all the Social Media will be successful for you ! And one of the last thing you want to is be like everybody… Vanina Delobelle

17. Allocate Resources

18. Allocate the right resources Social Media require resources to create the content and keep your communities active. Vanina Delobelle

20. Results Measurement

21. Measure the results Yes ROI exists for Social Media ! Depending on your business goal you can assess if you reached your target. Different measures will be used. Vanina Delobelle

26. For more conversations… Twitter.com/vaninadelobelle