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How to Become a Social Media Rockstar
- 2. How to Become a Social Media Rockstar Social Media Manager - Agorapulse Jennifer Watson @Jwatson_Wx @jenniferweather
- 3. @JWATSON_WX JENNIFER WATSON ▸ 5 Years Social Media Specialist at The Weather Channel ▸ Emmy Award Winning Meteorologist ▸ Deployed Facebook Live Strategy Company- Wide ▸ Produced nearly 2,000 Live Videos ▸ Worked on Marketing Campaigns to Breaking News During Hurricanes & Severe Weather ▸ Newly - Social Media Manager at Agorapulse
- 4. SELF MADE ATLANTA NIGHT SCHOOL Ice Breaker 5 Minute Exercise Pair up with the person next to you, introduce yourself Discuss on what social media platform you consume the most content and why? On what platform do you make the most purchases from ads? Discuss where do you think the future of social media is going?
- 5. SELF MADE ATLANTA NIGHT SCHOOL Social Media Platform Review Twitter is where people consume news and where you can reach best beyond your followers by using hashtags (3-5 per post is best) Facebook is where people go to see how their friends are doing/status Instagram is for more storytelling (up to 30 hashtags) LinkedIn is business to business, but turning more business to consumer. It’s gone beyond just searching for a job, it’s another place where people consume content. YouTube is for “How to Videos.” Majority of people go to YouTube because they need help doing something Pinterest is for dreamers, people looking for inspiration on how to do or design things, as well as education. TicToc is a music enabled creative platform owned by China with no algorithm, so the most popular videos appear first. (launched Sept. 2016)
- 6. SELF MADE ATLANTA NIGHT SCHOOL The Only Thing That’s Constant In Social Media Is CHANGE.
- 7. SELF MADE ATLANTA NIGHT SCHOOL Facebook News Facebook is testing removing like posts for “user wellbeing” New “slideshow” section added to Facebook Stories Updates to Messenger Bot policies
- 8. SELF MADE ATLANTA NIGHT SCHOOL Use the Facebook Barometer agorapulse.com
- 9. SELF MADE ATLANTA NIGHT SCHOOL LinkedIn News Prioritizing conversational content that users are most likely to converse with Elevating posts from people more connected to a user’s network or has similar interests if it needs more engagement Posts that encourage a response or mention others will be prioritized Niche topics of conversation will perform better than broad ones.
- 10. SELF MADE ATLANTA NIGHT SCHOOL Instagram Changes & Best Practices Prioritizing Stories more than ever Hashtags and Geo Locations in Stories are important Many are finding 15 - 60 second video and IGTV is performing best
- 11. SELF MADE ATLANTA NIGHT SCHOOL Instagram Hashtag Formula Use a variety of hashtags ranging from niche topics to popular. Recommendation is 15-30 to make your content searchable
- 12. SELF MADE ATLANTA NIGHT SCHOOL NASA
- 13. SELF MADE ATLANTA NIGHT SCHOOL NFL
- 14. SELF MADE ATLANTA NIGHT SCHOOL Sublime Donuts
- 15. @JWatson_WX @iSocialFanz CREATE EXPERIENCES NOT JUST CONTENT! “3 out of 4 Millennials would choose to spend their money on an EXPERIENCE rather than buying something desirable.” Via Eventbrite
- 16. VIEWERS RETAIN 95% OF A MESSAGE AFTER WATCHING IT THROUGH VIDEO, AS OPPOSED TO JUST 10% WHEN READING THE SAME MESSAGE IN TEXT. Insignia
- 17. SELF MADE ATLANTA NIGHT SCHOOL Don’t try and copy content if you’re in a content rut. It will never work, it’s not your story and you may not have the passion to finish it. - Mindy Kaling
- 18. SELF MADE ATLANTA NIGHT SCHOOL The best resolution for creative roadblocks is to consume more content
- 19. Defining Success
- 20. SELF MADE ATLANTA NIGHT SCHOOL Find Your Tribe
- 21. SELF MADE ATLANTA NIGHT SCHOOL “The key to the future of marketing is relatability. People buy from people they relate to and trust.” - @iSocialFanz
- 22. SELF MADE ATLANTA NIGHT SCHOOL How to Stand Out Good Content - storytelling Be Authentic - only you can tell your story Leverage the passion of your employees and empower them to become ambassadors
- 23. SELF MADE ATLANTA NIGHT SCHOOL https://www.agorapulse.com/ blog/brand-storytelling- social-media Charli Day
- 24. SELF MADE ATLANTA NIGHT SCHOOL “Research shows that social media shares are boosted by 585% by using a brand character.” The Alfac Duck has >785,000 on Facebook and >65,000 on Twitter Having a consistent brand character is great for storytelling on social media and brand recognition. But only if it’s done right! https://www.agorapulse.com/blog/brand-storytelling- social-media Charli Day
- 25. SELF MADE ATLANTA NIGHT SCHOOL Mid - Session Exercise Pair up with the person next to you, discuss your most successful social media channel and why? What type of content do you post on there? Describe and show what your most successful post or story has been and what made it successful Talk about what brands or social media accounts inspire you
- 26. SELF MADE ATLANTA NIGHT SCHOOL Vanity Metrics Are Out The Window! Concentrate on Conversions
- 27. SELF MADE ATLANTA NIGHT SCHOOL Engagement & Action Go Hand in Hand
- 28. SELF MADE ATLANTA NIGHT SCHOOL Plan, Plan, PLAN.
- 29. SELF MADE ATLANTA NIGHT SCHOOL What You Need to Succeed Last week of each month create strategy for upcoming month Have a content calendar and update it regularly with events, campaigns, holidays & more Track metrics daily, weekly & monthly Have monthly brainstorming sessions
- 30. SELF MADE ATLANTA NIGHT SCHOOL Schedule Evergreen Content in Advance.
- 31. SELF MADE ATLANTA NIGHT SCHOOL Invest in tools to schedule & do listening
- 32. SELF MADE ATLANTA NIGHT SCHOOL “Tell stories, use clear copy, and build rapport. Marketing isn’t about closing a sale, it’s about opening a relationship.” - Mike Kim
- 33. SELF MADE ATLANTA NIGHT SCHOOL Cultivate meaningful interactions and relationships on social media by setting aside time each day
- 34. SELF MADE ATLANTA NIGHT SCHOOL Build Trust + Credibility Be HONEST about what you know and don’t know Be RELATABLE Be HUMAN
- 35. SELF MADE ATLANTA NIGHT SCHOOL Empower you employees to tell your brand story
- 36. SELF MADE ATLANTA NIGHT SCHOOL Share Positive Stories People doing good things Overcoming obstacles Inspirational stories
- 37. SELF MADE ATLANTA NIGHT SCHOOL https://www.agorapulse.com/blog/people-who-inspire-us-meet-ingrid-ulrich Agorapulse
- 38. SELF MADE ATLANTA NIGHT SCHOOL Leverage User-Generated Content
- 39. SELF MADE ATLANTA NIGHT SCHOOL Utilize Live Video to Create an Unmatched Experience for Your Customers
- 40. SELF MADE ATLANTA NIGHT SCHOOL LIVE VIDEO TIPS Create a content strategy - Tutorial? Interview? Behind-the-scenes? Have enough content to go live at least 10 minutes Consistency is key - plan a schedule and time that makes sense for your live videos Find a quiet place, with proper lighting & strong internet Promote your live before & after the live
- 41. SELF MADE ATLANTA NIGHT SCHOOL Facebook Live: Agorapulse. https://www.facebook.com/Agorapulse/
- 42. SELF MADE ATLANTA NIGHT SCHOOL UpCycle Your Live Video Edit into 60 second or less snackable pieces of content to schedule throughout the year. Create quote cards Audiograms Turn into a podcast Share to YouTube Blog post with transcript and notes
- 43. SELF MADE ATLANTA NIGHT SCHOOL AUDIOGRAM - audio wave animation Wavve Headliner Audiogram
- 44. SELF MADE ATLANTA NIGHT SCHOOL We Are All in the Business of Customer Service Most people utilize social media for customer service as a last resort, meaning majority are already upset Be raw, real and understanding with your response because it is in the public eye. Move the conversation to a private destination, either email or PM Be clever, you need know when it will become a shareable moment and you’ll turn a hater into a fan Listen to criticism, majority of the time you will learn something on how to improve your product or customer service
- 45. Thank you