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How To Be a Nonprofit Social Media Rockstar

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Heather Acton
Heather Acton

Sharing the best online platforms (current Sept2010) to be social and nonprofit strategy for each. Also, some secrets of social media rockstars.

Technology
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how to be a nonprofit social media rockstar* social media rockstar* HEATHER ACTON heatheracton.com @heatheracton78 *FIND THE SOCIAL MEDIA ROCKSTAR AT http://socialmediarockstar.com/
[object Object],[object Object],[object Object],[object Object],TABLE OF CONTENTS
ABOUT ME ,[object Object],[object Object],[object Object]
SUCCESS YOU FEEL THE SOCIAL MEDIA ROCKSTAR INSIDE OF YOU AND YEARN TO LET IT OUT
WHAT ARE SOCIAL MEDIA? ,[object Object],[object Object]
HOW DO NONPROFITS BENEFIT FROM SOCIAL MEDIA? ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY NONPROFITS AND SOCIAL MEDIA ARE A MATCH MADE IN HEAVEN ,[object Object],[object Object],[object Object],[object Object]
WHERE TO BE SOCIAL (for now) (for now) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GET YOUR BLOG ON ,[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK IT WHY? WHY? ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK IT (mechanics) (mechanics) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],FACEBOOK IT (finesse) (finesse)
BE TWITTERIFIC WHY? WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],BE TWITTERIFIC (mechanics) (mechanics)
BE TWITTERIFIC (finesse) (finesse) ,[object Object],[object Object],[object Object],[object Object],[object Object]
FLICKR FOR PICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUTUBE FOR VIDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LINKEDIN TO ROUND IT OUT
OTHER BLOGS & FORUMS ,[object Object],[object Object],[object Object],[object Object],[object Object]
ROCKSTARS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARE YOU READY TO ROCK?

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How To Be a Nonprofit Social Media Rockstar

  • 1. how to be a nonprofit social media rockstar* social media rockstar* HEATHER ACTON heatheracton.com @heatheracton78 *FIND THE SOCIAL MEDIA ROCKSTAR AT http://socialmediarockstar.com/
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  • 4. SUCCESS YOU FEEL THE SOCIAL MEDIA ROCKSTAR INSIDE OF YOU AND YEARN TO LET IT OUT
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  • 21. ARE YOU READY TO ROCK?

Editor's Notes

  1. I want you to be stoked about social media because you know that it’ll bring your results and community to the next level. I want you to know what you need to go do to make that happen.
  2. Blogs, networks, forums, wikis, etc. Accessible doesn’t mean free...takes much time & commitment, but it is very available to those with a computer and an internet connection (about 1/4 of the world’s population). Vs. industrial media (television, radio, magazines, newspapers, film), which historically has been limited to only a miniscule amount of the population.
  3. Causes app on FB has 17 million monthly active users
  4. I don’t mean to oversimplify, but it really is this simple. At first, you need to get your feet wet. Don’t worry about being perfect. Worry about being present, listening, and conversing with your audience.
  5. Hub comments - link out to all of your other sites, post/update often, keep a calendar of events, a Facebook widget, a Flickr widget, embed videos, have a contact form, etc. You want to ultimately DRIVE TRAFFIC BACK TO YOUR BLOG.
  6. Do not set up an additional account for your cause. Groups are also likely not the right choice (see http://mashable.com/2009/05/27/facebook-page-vs-group/ ).
  7. The content of your page should be mostly generated by your participants based on your prompting. Don’t just post an article - ask for opinions on it.
  8. Why I say right now YouTube over Viddler, Vimeo, etc., is that there are many people who go straight to YouTube and search a topic for information or entertainment. You want these folks to stumble on your footage!