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She Used UX
Methods In Her
Course Design.
What Happened
Next Will Amaze
You!!
#iMoot15 Keynote
28 May 2015
Joyce & Jess
@catspyjamasnz @jlknott
Why UX Design & Methods?
UX
Design
LX Design
Service DesignUI Design
Learning Design
LX
Design
User experience design is
not user interface design
or UX≠ UI (and so LX≠LI)
Like us to find out why
What is the LX that we
currently offer?
UX of current course design practices
Get started with LX Design
with these 8 weird tricks!
1. Using Personas
Which Game of Thrones character are you?
The road is long…
2. Learner Journey
Mapping
From https://sustainableservice.wordpress.com
Keeping Graduates Green
Fromseedandsprout.com
FromUXLadyhttp://www.ux-lady.com/diy-experience-map/#more-14
FromUXLadyhttp://www.ux-lady.com/diy-experience-map/#more-14
From Designng CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/
From
http://madebymany.com/blog/we-re-building-the-next-stage-of-picle
Pre Start Week 2-6 Week 7-10 Week 11-12 End & post
LMS Wiki is tricky
to participate
inK
Content Early access
J
Teacher Picture & intro
video J
No
involvement in
review K
Peers No icebreaker
K
Library Intro but use
in wk 7 K
3. Getting to MVP
Your course as a Minimum Viable Product
Your course as a Minimum Viable Product
Image source: http://knowbyart.com/welcome/?p=148
A nalyze
D esign
D evelop
I mplement
E valuate?
The ultimate learner
experience test
Learner Testing
Image source: http://www.smashingmagazine.com/2013/09/23/5-step-process-conducting
Learning from Eric Ries and Lean Startup
4. Build – Measure - Learn
IDEAS
EXPER
IENCE
DATA
LEARN BUILD
MEASU
RE
Build smarter
Incremental deployment
Sequential experiences
Developer sandbox
Usability tests
Simple prototypes
Build what you need
Borrow the rest
Experience first,
content second
Measure smarter
Ongoing usability tests
Do user surveys/focus groups
A/B testing
Measure smarter
Have a clear course/
experience owner
Real time alerts on course issues
Learn smarter
Learner analytics
Weekly reports
Course/experience
owner reporting
Find data everywhere
Observation of learner behaviors and understanding
5. Usability Testing
Every learning management system UI ever
Don’tMakeMeThinkhttps://www.sensible.com/dmmt.html
Might as well flip a coin. Or not?
6. A/B Testing
The gathering…
7. Card sorting
Stop running scared of surveys
8. Surveys
Design for learner, not for yourself
Design for agility, not for stasis
Design for experiences, not for content
Summing up…
@lxdesignco #lxdesign
Facebook.com/lxdesignco
Search: lxdesign
Let’s chat! Collaborate! Create!
Joyce Seitzinger
@catspyjamasnz
@academictribe
Jess Knott, Ph.D.
@jlknott
Let’s chat! Collaborate! Create!

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#iMoot15 keynote: She Used UX Methods In Her Course Design. What Happened Next Will Amaze You!!! #lxdesign