The document discusses several successful integrated marketing campaigns. It describes a campaign for Litehouse Foods that included an interactive recipe website and email program called "30 Salads in 30 Days" which helped increase dressing sales by 2-15%. It also outlines a campaign for Washington State University Athletics called "Wave the Flag" that engaged alumni through social media and increased game attendance and donations. A third campaign created pizza kits and an ecommerce site for Rizzuto's Foods called "Family Pizza Night" which grew to represent over 15% of their business within six months.