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ALICIA ANN GREEN
Brand Strategist | Social Media | Advertising

Hendricks Drive Advertising
SOCIAL MEDIA FOR
BUSINESS:
Increasing Online Leads
with Social Media in 90 Days
or Less
–Jason Silva.
“The scientist and engineers who are building
the future need the poets to make sense of it.”
How to
Drive Leads
Through
Social Media
Innovation
Timing
Identify
Persona
Online
Presence
Tools
Budget
Differentiator
Core
Competence
Three Pillars: Why? Who? What?
• Why are you inspired to work in your
chosen field?
• Who is your ideal audience?
• What makes your chosen audience want to
work with you?
What Is Your Why ?
• Why did you choose
your career?

• What are your
greatest strengths?

• What are you
passionate about?

• On a scale of 1 to 10,
how tenacious are
you?
Building
Authority
• How often do you read about industry
related topics?
• Are you involved in the community?
• How do people find you?
• How do you evaluate your performance?
Establishing Authority in Your Field
• Where do they shop?
• Do they have a family?
• Do they have discretionary income?
• Do they exercise?
• Do they drink tea or coffee? Beer or wine?
• Are the Executives or Middle Management?
Building Personas
–Simon Sinek
“There are only two ways to influence human
behavior: you can manipulate it or you can
inspire it.”
Who do they listen to?
THOUGHT LEADERS
– Simon Sinek
“People don't buy what you do; they buy why
you do it. And what you do simply proves what
you believe”
http://bit.ly/1WkZsDT
‘The Early Adopter’, ‘The Skeptic’ and ‘The Shopper’
SURVEYS
Social media platforms work synergistically
–Jason Silva
“Technology is, of course, a double edged
sword. Fire can cook our food but also burn
us.”
Step 1: What do you want
your audience to do?
Clear call
to action
Links to your business social media
Domain name
Landing
Page
• Broadcast
announcements.

• Business Exposure.

• Educate

• Engage.

• Capture new
audience.
FACEBOOK
INSTAGRAM
• We are visual by
nature.

• Humanizing/Shows
your personality.

• Behind-the-Scenes
peak.

• Builds trust.
TWITTER
• Gather feedback from
your customer base.

• Real-time
announcements.

• Follow influencers.

• Share links to your
blogs.

• Direct followers to
your other platforms.
Ask your network for
support
LIKES and SHARES
#Facebook vs
#Instagram
Why do we use them?
Here’s the scoop with the mighty ‘#’
• Facebook and Twitter versus Google+ and
Instagram.
• Follow trending topics
• Gain visibility in your local market
#yourcompanyandcity
• Social monitoring
LINK EVERYTHING!
LET’S CONNECT!
WWW.ALICIAGREEN.SOCIAL
alicia@AliciaGreen.Social
(https://www.facebook.com/
alicia.green.3388)
ALICIAGREENSOCIAL
https://www.linkedin.com/in/
aliciaanngreen
@AliciaGreen3
–John Assaraf
“The most wonderful gift one human being can
give to another, is in some way, to make that
person's life a little bit better to live.”
Social Media for Business: Increasing Online Leads in 90 Days or Less
Social Media for Business: Increasing Online Leads in 90 Days or Less

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