SlideShare a Scribd company logo
Fikri arif
You see
your
self
Character
people on
social media
What character
are you now?
Dengan banyaknya karakter netizen,
Membuat orang untuk membentuk
Kepribadian yang palsu ataupun asli
Hal tersebut hanya digunakan
Untuk membangun persepsi doang
Real Virtual Life
Personal Who I
Like
Hobbies
What I Like What I Say What I Know
What I quickly
share (SHOW
OFF)
Reputation What I Really DO
Main Activities
Entertainment
Public
Privacy
IDENTITY
• Main Activity
• Privacy
• Entertainment
• Environment
PERCEPTION
• Emotional
• Experience / interacts
• Personality
• Insight /knowledge
• Assumes and reason
PERSONAL
BRAND
• Awareness
• Trust
• Perception
• Reputation
GOALS
Target
Strangest / weakness
What Do I do?
What have competitor done?
What do I Sell
How it promote
Review and Check Reputation
CUSTOMER
Etc ….
Headhunter
Who am I?
Personality
Ability &
Passion
Value
added
Skills
Experience
Knowledge
Objective
Performance
Networks/Relationship
Expertise
Reputation
Performance
Networks/Relationship
Expertise
Reputation
SERVICE
PRODUCT
ENTERTAINMENT
INSIGHT
Target
• Audience
• Customer
What Do I do?
• Objective
• Knowledge
• Experience
• Skills
What do I Sell
Perubahan
kebiasaan
“BELANJA”
Pandemi
Covid-19
Pandemi
Covid-
19
Pandemi
Covid-
19
GoalsHowWhy
GoalsHowWhy
Why
Awareness Trust Perception Reputation
• google
• Social media
• Inner circle
Curiosity
• Brand
• Position yourself
• Determine what you
do
• Determine who you
are
Personal
Branding
• information
• Emotion
• insight
• Personality/character
• Experience
• Knowledge / insight
• summary
Perception
• Brand Awareness
• Trust
• New perception
• Reputation
Goals
▪ Informasi
▪ Karakter
▪ Asumsi
▪ Insight/ wawasan
▪ Kesimpulan
Komponen Persepsi terbentuk :
@beraniB
AIK
@fikriarif_new
https://beranibaik.wordpress.co
m
https://www.linkedin.com/in/fikri-arif/
@beraniB
AIK
@fikriarif_new
https://beranibaik.wordpress.co
m
https://www.linkedin.com/in/fikri-arif/

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Identity dan persepsi dibangun dengan personal branding rev 1