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HOW TO CREATE A
SUBSTAINABLE VACATION
HOMESTAY BUSINESS?
DATE:
TIME:
VENUE:
Manageme
nt
Who are we?
We want to know you too!
1
50 MILLION
OUR TEAM
We are a property management community company which
focus on valued added solutions and innovation according to
international standards
OUR SYSTEM
22
11
33
44
55
Short Term vacation homesShort Term vacation homes11
Mid Term accommodationMid Term accommodationMid Term accommodationMid Term accommodation22
Long term village solutionLong term village solutionLong term village solutionLong term village solution33
AccommodationAccommodation
developmentdevelopment
AccommodationAccommodation
developmentdevelopment
44
Full property managementFull property management
systemsystem
Full property managementFull property management
systemsystem
55
200+
20
QUALITY SATISFACTION LEVEL
BY OUR PARTNERS
We achieve supervision and maintenance work
done with 3-5 working days
(normal operational work)
100%
PERSON
TEAM
FULL
ACCOMODATION
UNITS
EXPERIENCE200+
ACCOMODATION
UNITS IN
NUSAJAYA
OUR RESULTS
95%
24hrShort Response time Less:
NO TIME
NO RESOURCE
HIGH COST
LONG DISTANCE
NO TENANT
POOR
MANAGEMENT
HOW CAN WE SOLVE IT?
Larkin Bus
Terminal
Larkin Residence
P: 1,100 – 1,200
F: 1,600 – 1,800
M’ Tiara
P: 1,100 – 1,200
F: 1,600 – 1,800
SuriaMas Suite
P: 1,100 – 1,200
F: 1,600 – 1,800
Bestari Impian
P: 1,100 – 1,200
F: 1,600 – 1,800
Larkin Heights
P: 1,200 - 1,500
F: 1,600 - 1,800
D’ Larkin
P: 1,200 - 1,400
F: 1,600 - 1,800
Sri Impian
P: 900 – 1,000
F: 1,100
Larkin Utama
P: 900 – 1,000
F: 1,100 – 1,200
Fully Furnished (F)
-Air Conditioner
-Ceiling Fan
-Lighting
-Water Heater
-Curtain
-Kitchen Cabinet
-Bed Sets
-Dining Set
-Sofa Set
-TV
-Fridge
-Washing Machine
Average Occupancy Rate80%
OUR MARKET RESEARCH
OUROUR
RESULTSRESULTS
EduRent Programme
Number of Unit
65 & increasing
EduCity Village Programme
Horizon Hills
Number of Units
20
2014-2016
Horizon Residence
Number of Units
65
2014-16
Pines Residence
Number of Units
43
2015
Nusa Heights
Number of Units
32
2015
Desaru - Marinea
Number of Units
28
2015
Desaru – Marinea II
Number of Units
7
2016
SuriaMas
Number of Units
12
2016
SuriaMas
Tenancy start at 1st
March 2016
IMPRESSIMPRESS
THETHE
TENANTSTENANTS
1
Pines
Residence
Desaru Utama
Nusa Heights
BUILD UPBUILD UP
MARKETINGMARKETING
CHANNELSCHANNELS
2
ENGAGEENGAGE
THETHE
TENANTS &TENANTS &
AGENTSAGENTS
3
Market Size:
Homestay
Business
The next big thing in
Hospitality Industry
2
The Big Picture
How Big is Homestay Business?
Section 1
Introduce a new
section here.
Section 1
Introduce a new
section here.
Section 1
Introduce a new
section here.
Section 1
Introduce a new
section here.
Section 1
Introduce a new
section here.
Why
Travellers
love
Homestay?
Learn the native lifestyle they visit
Homely cordial environment
Local interaction
Bigger space & unique experience
v
b
Why Homestay as a
Business?
Potential in the business
Interaction and make new friends
Desire for secondary incomes
Personal Satisfaction & Flexibility
v
b
6 steps to
start your
Homestay
business
How to start?
3
Step 1
Be Sure to do your
research throughly!
Research is Important!
Do your homework & be honest
Test a few marketing portals
Let the results tell you the answer
Project DetailsHomestay Tenant Profiling
Step 2
Write out your
business plan
Get your ideas written out
Make notes on your target market
Plan how to market and sell
What is your pricing model & competition
Homestay Business
P&L RM$
Property Price 500,000
Interest Rate 4.65%
Installment (30 years) RM 2,563
Utilities Costs
Gross Profit from Homestay
Occupancy (14 days) 47%
House Keeping (840)
4 Room Terrace
(1,000)
Maintainance (200)
Less Installment (2,563)
Net Profit
Step 3
Design your
marketing plan based
on research
What are your marketing channels (leaflets,
banners, signboards)
What are your online channels (Airbnb,
Bookings.com, FB, Google Ads, website)
Calculate your costs per lead
Step 4
Build your operation
& admin system
Use a stable cleaning team
Setup process on your check in/out
Always check and maintain your house before your
guests come in
Small gift surprises! (Tea bags, local snacks)
Step 5
Design your house
into homestay
Décor
Furnishings
Service Standards
Value Added Services
DÉCOR
/FURNISHINGS
DESIGN
LIVING & DINING ROOM
LIVING ROOM
DINING ROOM
KITCHEN
BED WARDROBE
BEDROOM
BEDROOM
BATHROOM
BATHROOM
GUEST EXPECTATION
SERVICE STANDARDS
Step 6
Maintain clients
interaction &
measure your results
Analyse your numbers and what it means
Use Google Analytics to understand your website
Share your homestay benefits & features
Fast and constant customer engagement
• Give them local tips
• What to see/what not to see?
• How to get there
• Where to go/where not to go?
• Where to buy certain items?
• BE Enthusiastic!
It is better to have
100 people love
you than 1m
people likes you
-Brian Cheeky
Airbnb
• Focus on 1 or 2 Segments for higher revisits
• Retention is 5 time cheaper than New
• First Impression matters
• Always communicate fast and simple
-Brian Chesky
Founder of Airbnb
Our ‘’Overnight’’
Success took 1000
Days

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Editor's Notes

  1. When you apply these rules,
  2. When you apply these rules,
  3. When you apply these rules,
  4. When you apply these rules,
  5. What are the dependencies that affect the timeline, cost, and output of this project?
  6. This template can be used as a starter file for a photo album.